CCN102 Assessment 2: Digital Storytelling Proposal

CCN102 Assessment 2: Digital Storytelling Proposal (Draft Template)

Title of the digital storytelling:
Briefing of the digital storytelling proposalExplanation  
What is the broad socio-cultural context of the focal issue (e.g., climate change, veganism, marriage equity) to be addressed by your digital storytelling?           
What is the brand identity to be established or communicated through your digital storytelling? (e.g., the brand identity of an individual, social group, corporation, government, NGO, or professional association)       
What is the key message/storyworld/mission statement?         
Digital story proposal Explanation
What are the story elements (e.g., character/s, plots, causality)?How are the story being told (e.g., master plot, rhetorical appeals, visual aids)         
Who are the target audience(s) (e.g., primary, secondary audiences)?           
What are the transmedia platforms to tell this story (e.g., primary social platform, other/secondary platforms)?What are the audience engagement strategies (e.g., co-creating stories, fandom, interactive storytelling)           
RationaleJustification
What is the logic of your story making? How do you choose the right target audience? Why is the key message appealing? Why is the story engaging? Why are the social/digital platforms suitable for this storytelling? ** Justify every step of your choice in the proposal**             
Story script sample (in Appendix) Description
What will your story script look like?Write 1~2 paragraph in Appendix (max. 200 words, not included in the word count, but will be marked)    
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