Assessment 2

Module 2

IDEA VALIDATION and MVP DESIGN

DENMVP002 Define a minimum viable product

These unit is a part of the following course:

10733NAT – Diploma of Entrepreneurship and Innovation

Add your given name and family name next to number 1. If you are working in a group, please also add the details of all your group members.

Given Name	Family Name
1.
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Assessment Overview

Assessments	Task	About
Assessment 1 Idea Generation	Task 1 – Understanding the real problem	DENVAL001 Validate a product idea
Task 2 – Competitor Analysis	DENVAL001 Validate a product idea
Task 3 – Business Model Canvas	DENVAL001 Validate a product idea
Assessment 2 The Customer Journey	Task 1 – Customer Persona	DENMVP002 Define a minimum viable product
Task 2 –  Customer Journey	DENMVP002 Define a minimum viable product
Task 3 – Existing competitor analysis	DENMVP002 Define a minimum viable product
Assessment 3 Validation and MVP plan	Task 1 – Preparing a validation plan	DENVAL001 Validate a product idea
Task 2 – Preparing the minimum viable product	DENMVP002 Define a minimum viable product
Assessment 4 Validation and MVP implementation	Task 1 – Create the minimum viable product	DENMVP002 Define a minimum viable product
Task 2 – Implementing validation activities	DENVAL001 Validate a product idea
Assessment 5 The Business Opportunity	Task 1 – Data analysis	DENVAL001 Validate a product idea
Task 2 – Market opportunity evaluation	DENVAL001 Validate a product idea
Task 3 – Findings presentation	DENVAL001 Validate a product idea

Assessment 2 – The Customer Journey

This assessment has four (4) tasks and addresses the following criteria:

• PC 1.4. Research and analyse existing competitors in the market and review their product offering
• PC 2.2. Research and develop buyer personas within the target audience
• PC 2.3. Analyse buyer persona traits to identify a single persona to base the minimum viable product build
• PE Researched and identified the characteristics of a minimum of three buyer personas
• PC 1.1. Articulate the problem the product intends to solve
• PC 1.2. Define the main goal which must be fulfilled to satisfy a customer in solving this problem
• PC 1.3. Define the process in which users will use the product
• PC 2.1. Identify the target audience for the minimum viable product
• PE: Reviewed the process in which potential customers would wish to use the product

Task 1 – Customer Persona

Using the information gathered in Assessment 1, Task 2 (a) interviews, students must develop three (3) different 1-page user personas and determine which one (1) will be the focus of the MVP. This requires that students:

1. Develop a 1-page user persona template, that has sections for:
   • Name
   • Needs/Wants
   • Demographics (age, gender, religion, family status etc)
   • Goals
   • Hobbies and interests
   • Challenges
   • Common Objections
   • Biggest Fears
   • How the product can help
   • What the marketing message should be to attract them

Students must submit

1. Complete three (3) different user personas using the template below.

Persona 1

Goals	Image / Name of persona	Challenges
Values	Objections to sale
Role in the purchase	Demographics (age, gender, religion, family status etc)	Sources of information
What the marketing message should be to attract them

Persona 2

Goals	Image / Name of persona	Challenges
Values	Objections to sale
Role in the purchase	Demographics (age, gender, religion, family status etc)	Sources of information
What the marketing message should be to attract them

Persona 3

Goals	Image / Name of persona	Challenges
Values	Objections to sale
Role in the purchase	Demographics (age, gender, religion, family status etc)	Sources of information
What the marketing message should be to attract them

Task 2 – Customer Journey

Develop a user-journey map that specifies the process customers will follow when using/purchasing the product. This can be a diagram or a step-by-step explanation but should indicate the steps customers go through from when they hear about the product, to when they buy and use the product. Included a minimum of ten (10) steps.

Students must submit

1. Paragraph articulating the problem the product intends to solve.
2. Define the main goal which must be fulfilled to satisfy a customer in solving this problem.
3. A photo (whiteboard), diagram or the step-by-step explanation of their customer’s journey.
4. Submit the evidence in the space below:

Task 3 –  Existing competitor analysis

Students must research and analyse a minimum of two (2) competitors or products that exist in the market already, then write and submit a competitor summary:

Students must submit

1. Students may submit the same competitor’s report produced in Assessment 1, Task 2
2. Copy and paste the information in the space below:

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