DENMVP002 Define a minimum viable product

Assessment 2

Module 2

IDEA VALIDATION and MVP DESIGN

DENMVP002 Define a minimum viable product

These unit is a part of the following course:

10733NAT – Diploma of Entrepreneurship and Innovation

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Assessment Overview

AssessmentsTaskAbout
Assessment 1 Idea Generation  Task 1 – Understanding the real problemDENVAL001 Validate a product idea
Task 2 – Competitor AnalysisDENVAL001 Validate a product idea
Task 3 – Business Model CanvasDENVAL001 Validate a product idea
  Assessment 2 The Customer JourneyTask 1 – Customer PersonaDENMVP002 Define a minimum viable product
Task 2 –  Customer JourneyDENMVP002 Define a minimum viable product
Task 3 – Existing competitor analysisDENMVP002 Define a minimum viable product
Assessment 3 Validation and MVP planTask 1 – Preparing a validation planDENVAL001 Validate a product idea
Task 2 – Preparing the minimum viable productDENMVP002 Define a minimum viable product
Assessment 4 Validation and MVP implementationTask 1 – Create the minimum viable productDENMVP002 Define a minimum viable product
Task 2 – Implementing validation activitiesDENVAL001 Validate a product idea
Assessment 5 The Business OpportunityTask 1 – Data analysisDENVAL001 Validate a product idea
Task 2 – Market opportunity evaluationDENVAL001 Validate a product idea
Task 3 – Findings presentationDENVAL001 Validate a product idea

Assessment 2 – The Customer Journey

This assessment has four (4) tasks and addresses the following criteria:

  • PC 1.4. Research and analyse existing competitors in the market and review their product offering
  • PC 2.2. Research and develop buyer personas within the target audience
  • PC 2.3. Analyse buyer persona traits to identify a single persona to base the minimum viable product build
  • PE Researched and identified the characteristics of a minimum of three buyer personas
  • PC 1.1. Articulate the problem the product intends to solve
  • PC 1.2. Define the main goal which must be fulfilled to satisfy a customer in solving this problem
  • PC 1.3. Define the process in which users will use the product
  • PC 2.1. Identify the target audience for the minimum viable product
  • PE: Reviewed the process in which potential customers would wish to use the product

Task 1 – Customer Persona

Using the information gathered in Assessment 1, Task 2 (a) interviews, students must develop three (3) different 1-page user personas and determine which one (1) will be the focus of the MVP. This requires that students:

  1. Develop a 1-page user persona template, that has sections for:
    • Name
    • Needs/Wants
    • Demographics (age, gender, religion, family status etc)
    • Goals
    • Hobbies and interests
    • Challenges
    • Common Objections
    • Biggest Fears
    • How the product can help
    • What the marketing message should be to attract them

Students must submit

  1. Complete three (3) different user personas using the template below.

Persona 1

GoalsImage / Name of personaChallenges
ValuesObjections to sale
Role in the purchaseDemographics (age, gender, religion, family status etc)Sources of information
What the marketing message should be to attract them  

Persona 2

GoalsImage / Name of personaChallenges
ValuesObjections to sale
Role in the purchaseDemographics (age, gender, religion, family status etc)Sources of information
What the marketing message should be to attract them  

Persona 3

GoalsImage / Name of personaChallenges
ValuesObjections to sale
Role in the purchaseDemographics (age, gender, religion, family status etc)Sources of information
What the marketing message should be to attract them  

Task 2 – Customer Journey

Develop a user-journey map that specifies the process customers will follow when using/purchasing the product. This can be a diagram or a step-by-step explanation but should indicate the steps customers go through from when they hear about the product, to when they buy and use the product. Included a minimum of ten (10) steps.

Students must submit

  1. Paragraph articulating the problem the product intends to solve.
  2. Define the main goal which must be fulfilled to satisfy a customer in solving this problem.
  3. A photo (whiteboard), diagram or the step-by-step explanation of their customer’s journey.
  4. Submit the evidence in the space below:
                 

Task 3 –  Existing competitor analysis

Students must research and analyse a minimum of two (2) competitors or products that exist in the market already, then write and submit a competitor summary:

Students must submit

  1. Students may submit the same competitor’s report produced in Assessment 1, Task 2
  2. Copy and paste the information in the space below:
                   
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