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During this course we have studied how organizations need to prepare and then launch themselves into global markets. You are now appointed as the new CEO in charge of launching a specific product/service into the Australian market. Pick any 1 product/service from the list of 10 below.
Using what you have learned in class please write a reflective paper answering the following questions.
- Should we launch this product/service for the Australian market? What analysis have you done to back up your claim?
- If we did decide to launch, what changes would we need to do to the product/service to cater it to the needs of the Australian market?
- What would be your approach to enter the Australian market?
Please write a reflective paper no longer than 3 pages and submit it by May 5th 2021. This paper will be worth 40% of your final grade.
- Oman Chips
- Viu
- The Art of Shaving
- Cheetos
- Vistara
- Cinnabon
- Jumeirah Group
- Careem
- Zomato
- Masafi
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