Assessment 1 – Case Study Report

Overview

Entrepreneurs like other professional must decide whether to take the risks associated with undertaking a business idea or not to invest time and resources into the notion. While the opportunities might be attractive there are always huge risks associated with venturing into new territories as an entrepreneur. It is for this reason entrepreneurs are expected to be creative and agile. This enables them to be innovate and to be able to design new product solutions to meet the demands of the market. Moreover, entrepreneurs often must collaborate and engage with others to ensure they are able to take their products to market within a short timeframe.

There is a need to understand the importance of ethics and how to operate in an ethical and professional manner. In addition, there are professional standards and codes of practice which guide the behaviour and mindset of the entrepreneur who must operate within legal and regulatory boundaries. There is a need to understand and be able to apply design thinking when developing product or service to ensure that it achieves the needs of the target customer segments. Additionally, there is a need to be able apply different analytical tools to better understand the different segments (e.g. societal level, industry level and firm level) of the market.

Timelines and Expectations

Total Percentage Value of Task: 20%

Individual Case Study

Due Week 6 via Turnitin on Moodle

Due date and time19th Feb 2022 at 23:59pm

Minimum of 2000 words Minimum time expectation: 20 hrs

Learning Outcomes Assessed

The following course learning outcomes are assessed by completing this assessment task:

LO1. discuss various historical and contemporary ethical theories and how these relate to the social, legal, ethical and organisational issues raised by current practices involving ICT;

LO2. critically evaluate the role of professional standards, codes of conduct and legislative/regulatory obligations on the level of professionalism of the ICT industry;

LO3. specifically, understand and articulate approaches to currently dominant issues involving ICT, including privacy; intellectual property, freedom of expression, regulation of cyberspace and equality of access;

LO4. apply ethical theories and concepts to analyse ICT related ethical dilemmas.

Assessment Details

For this assignment, students are expected to review the case study and the examples provided. After reviewing the case study and examples, students are to come up with their own start-up business idea and using their own ideas students are expected to complete a Business Model Canvas of their idea.

Case Study

The pandemic has influenced the business landscape and while it has created a lot of challenges for most businesses those that have approached the pandemic with agility and an innovative mindset have been able to capitalise on the opportunities presented by the pandemic. Many industries are thriving during this period and this includes the likes of companies in the digital space, e-commerce, healthcare, and agriculture to name a few. Examples of such opportunities and growth are provided in the following section.

Health Care

Hospitals treat more patients during this period and medical staff have had to put in longer work hours. However, behind the scenes are health equipment suppliers and manufactures who specialise in medical equipment and technologies during the pandemic across Australia such companies have seen unprecedented growths.

IT for Education

Most education providers have been forced to conduct classes online. This has accelerated the adoption of online education technology such as Zoom and Google Classroom. There has also been an increase in the uptake of learning management systems such as Moodle, Blackboard and Canvas. Organisations who offer such services have continued to innovate during this period and as such they have seen dramatic increases in revenue.

Agriculture

Due to the pandemic, there has been increased risks associated with human contact and as such there has been an increase investment into robotics in the agriculture space. Organisations in this space have benefited of technologies such as artificial intelligence and drone technology which has been used in fruit picking and assessing of fruit yield. Organisations in this space have seen huge benefits from their investment in technology which as had a positive impact on their triple bottom line.

Online Payment Apps

Due to the financial hardship that many individuals have encountered during the pandemic organisations such as Afterpay and SplitIt have created more cost-effective and credit safe ways for customers to purchase products without having a detrimental impact on the customers’ budget. These companies have experienced increased customer uptakes and usage in the market.

Given the examples provided above, students are expected to think of a business idea as a young aspiring entrepreneur. Following the below assignment structure, you are expected to prepare a brief report highlighting your business idea in the form of a business model canvas. Students are expected to submit their report using the structure and Business model canvas template provided here.

• Assignment Cover Sheet
• Title Page
• Introduction
• Business Model Canvas
• Conclusion

• References

The marking rubric is provided below.

Team Report Marking Guide – Marks 100

Weighting: 20%

Individual Case Study Report

Assessment Criteria:

Score	Very Good	Good	Satisfactory	Unsatisfactory (0)
Presentation	Information is well	Information is	Information is somewhat	Information is somewhat
/Layout	organized, well written,	organized, well written,	organized, proper	organized, but proper
	and proper grammar	with proper grammar	grammar and	grammar and
	and punctuation are	and punctuation.	punctuation mostly	punctuation not always
	used throughout.	Correct layout used.	used. Correct layout	used. Some elements of
/05 marks	Correct layout used.		used.	layout incorrect.
Structure	Structure guidelines	Structure guidelines	Structure guidelines	Some elements of
/05 marks	Enhanced	followed exactly	mostly followed.	structure omitted
Introduction	Introduces the topic of	Introduces the topic of	Satisfactorily introduces	Introduces the topic of
	the report in an	the report in an	the topic of the report.	the report, but omits a
	extremely engaging	engaging manner which	Gives a general	general background of
	manner which arouses	arouses the reader’s	background.	the topic and/or the
	the reader’s interest.	interest.	Indicates the overall	overall “plan” of the
	Gives a detailed general	Gives some general	“plan” of the paper.	paper.
	background and	background and
	indicates the overall	indicates the overall
/10 marks	“plan” of the paper.	“plan” of the paper.
Business Model	All topics discussed in	Consistently detailed	Most topics are	Inadequate discussion
Canvas	depth. Displays deep	discussion. Displays	adequately discussed.	of issues Little/no
	analysis of issues with	sound understanding	Displays some	demonstrated
	no irrelevant info.	with some analysis of	understanding and	understanding or
		issues and no irrelevant	analysis of issues.	analysis of most issues
		Information		and/or some irrelevant
/60 marks				information.
Conclusion	An interesting, well	A good summary of the	Satisfactory summary of	Poor/no summary of the
	written summary of the	main points.	the main points.	main points.
	main points.	A good final comment	A final comment on the	A poor final comment on
	An excellent final	on the subject, based	subject, but introduced	the subject and/or new
	comment on the	on the information	new material.	material introduced.
	subject, based on the	provided.
/10 marks	information provided.
Referencing	Correct referencing	Mostly correct	Mostly correct	Not all material correctly
	(APA Style). All quoted	referencing (APA Style). All	referencing (APA Style)	acknowledged.
	material in quotes and	quoted material in	Some problems with	Some problems with the
	acknowledged. All	Quotes & acknowledged.	quoted material and	reference list.
	paraphrased material	All paraphrased material	paraphrased material
	acknowledged.	acknowledged.	Some problems with the
	Correctly set out	Mostly correct setting	reference list.
/10 marks	reference list.	out reference list.
Subtotal-/100 marks
Total out of 20

REQUIRED

1. This is an individual assignment, and it would require students to write around 2000 words.
2. The report should be well researched and written in accordance with APA referencing style.
3. This unit requires you to use APA system of referencing. See Sydney International’s quick reference guide. It should be used in conjunction with the online tool Academic Writer:
4. A passing grade will be awarded to assignments adequately addressing all assessment criteria. Higher grades require better quality and more effort. For example, a minimum is set on the wider reading required. A student reading vastly more than this minimum will be better prepared to discuss the issues in depth and consequently their essay is likely to be of a higher quality. So before submitting, please read through the assessment criteria very carefully.
5. Students are expected to manage their time effectively when undertaking this assessment to ensure that the assessment is submitted on time by the due date and time.
6. If students are unable to submit their assessment on time, they must communicate this information to their lecturer and fill out a special consideration form which needs to be approved.
7. There is no guarantee that special consideration will be approved as there are specific grounds for applying for special consideration such as being sick and unable to undertake duties associated with the assessment.

Submission

Submit to the drop box on Moodle.

Marking Criteria / Rubric

Refer to the attached marking guide.

Feedback

Feedback will be supplied through Moodle. Authoritative results will be published on Moodle.

Academic Misconduct

To submit your assessment task, you must indicate that you have read and understood, and comply with, the Sydney International School of Technology and Commerce Academic Integrity and Student Plagiarism policies and procedures.

You must also agree that your work has not been outsourced and is entirely your own except where work quoted is duly acknowledged. Additionally, you must agree that your work has not been submitted for assessment in any other course or program.

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