School of Business, IT and Logistics

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ISYS3375 Business Analytics

Assessment 2: Case Study

Assessment Type: Individual report                                               Word limit: 2000-3000 (+/– 10%)

Each Table or Figure is counted as

Due date: Sunday of Week 5 23:59 (Melbourne time)

Weighting: 35%

50 words + the number of words in its caption. The words in summary report are counted but the words in the table of content are not counted.

Overview

For this assignment, you are required to submit a report on the study of the business analytics practices of a real company or organisation.

You are required to find a company who publicly shares their data sets. The Week 1 discussion forum “Upcoming assignments” contains library links to help you decide which company to choose.

You can choose any (or multiple) of the discussed business analytics practices in this course, particularly weeks 1-5.

Please note:

Your report must contain your own analysis and not just describe the current analysis and practices in the company.

This means you need to show the impact of your analysis and explain new insights/ recommendations that are based on your analysis.

Your report must explain how your analysis improved the decision making and performance of the company. You should include recommendations and new insights based on your analyses in your report.

Linked Learning Outcomes

• CLO 3 Access relevant business data and pre-analyse the data to the exact specifications and variables

• CLO 4 Examine and apply appropriate business analytic techniques and methods, to inform responsive, evidence-based decision-making to improve performance

After completion of this assessment you should be able to:

• know how to obtain, clean and analyse real data
  • access relevant business data and pre-analyse the data
  • outline the relationship of the business analytics process within the organisation’sdecision-making process
  • examine and apply appropriate business analytic techniques and methods, to informresponsive, evidence-based decision-making to improve performance.

Assessment Details

For this assignment you are required to study the business analytics practices of a real company. You can choose any of the discussed areas in this course from Week 1-5.

On the chosen topic and company, you are required to:

• Provide background information regarding the company including size, business type, areas of operations, competitors etc.

If you have collected the data from websites and you don’t know the company information, you can use your report to discuss who can benefit from your analysis and who can use your analysis in decision making.

Some useful webpages would beProvide detailed information about the chosen topic, including the collected data and the significance of the problem.

• Collect real data for the chosen topic, and then show the current status of the company in the chosen topic.
• Provide a solution to improve the performance.

Remember:

The report should include a comparative analysis that compares the existing and current practices with your proposed recommendations.

Your final report must address both qualitative and quantitative aspects of the selected topics.

You should structure your report following the criteria headings below i.e. ‘Company information’, ‘Identify the problem’ etc.

Referencing guidelines

You must acknowledge all the courses of information you have used in your assessments.

Refer to the RMIT Easy Cite referencing tool to see examples and tips on how to reference in the appropriated style. You can also refer to the library referencing page for more tools such as EndNote, referencing tutorials and referencing guides for printing.

Submission format

The report must be uploaded as a single PDF document with Excel items pasted into the document. Upload as one single PDF file via the assignments submission page within Canvas.

Academic integrity and plagiarism

Academic integrity is about honest presentation of your academic work. It means acknowledging the work of others while developing your own insights, knowledge and ideas.

You should take extreme care that you have:

• Acknowledged words, data, diagrams, models, frameworks and/or ideas of others you have quoted (i.e. directly copied), summarised, paraphrased, discussed or mentioned in your assessment through the appropriate referencing methods,
• Provided a reference list of the publication details so your reader can locate the source if necessary. This includes material taken from Internet sites.

If you do not acknowledge the sources of your material, you may be accused of plagiarism because you have passed off the work and ideas of another person without appropriate referencing, as if they were your own.

RMIT University treats plagiarism as a very serious offence constituting misconduct. Plagiarism covers a variety of inappropriate behaviours, including:

• Failure to properly document a source
• Copyright material from the internet or databases
• Collusion between students

For further information on our policies and procedures, please refer to the University website.

Assessment declaration

When you submit work electronically, you agree to the assessment declaration.

Assessment weighting and further explanations

Weight	Criterion	Details
2 marks	Company Information	Detailed background information of the company including size, business type, areas of operations, competitors etc. If you have collected the data from the websites and you don’t know the company information, you can discuss here who can benefit from your analysis and who can use your analysis in decision making.
5 marks	Identify the problem	Clearly explain the problem and assumptions. Clarity and comprehensiveness of the problem identification and relevance of business analytics should be addressed. You need to explain what your focus and aims of your analyses are and clearly state why the analyses that you are doing are important.

5 marks	Literature review	Detailed information about the chosen topic using journal articles, books etc. Why is this topic chosen? Current status of the topic in the selected company. Here you can look for some articles related to your problem to further discuss the problem or techniques to seehow other people used business analytics to address similar problems. For example, if you are looking at predicting the number of passengers for an airline, you can search in published articles to see how others used analytical methods for doing prediction of number of passengers.
4 marks	Data Collection	The comprehensiveness of the data collected for the project analysis. You are required to collect real data for the chosen topic. Students should use different resources for collecting data: internet, company reports, etc. You can collect the data from the organisation or company that you know, or you can search to find some data online.

9 marks

Analysis and Discussion

Show all analysis based on the collected data. Compare the current situation and your findings. Here make sure you use the techniques and principles that you learned in our course correctly. To compare with the current situation, you may discuss if your analysis is not used in decision making what would be the consequence (therefore, here you need to show the impact of your analysis). You can apply one or multiple techniques that we had in business analytics course.

4 marks	Recommendations	Discuss the practical implications of the solution and how to improve the overall performance. Here you need to provide some recommendations based on your analyses and explain how your analyses can improve the decision making and performance.
6 marks	Overall presentation of the assignment	Clarity of presentation and the sequence of the topics, including: Correct referencing (not including in word count limitations)Executive summaryTable of contents (not including in word count limitations)List of figures/tables (not including in word count limitations)Page numberingCover sheet (not including in word count limitations)Appendix (if any)
35 Marks Total

Criteria	Ratings					Pts
	HD	D	CR	P	N
Criterion 1   Company Information	Provided all detailed information requested in the detail criteria. The section is well explained and it is clear.	Provided almost most of the detailed information requested in the detail criteria. The section is well explained and it is clear.	Provided several detailed information requested in the detail criteria. The section contains necessary information.	Provided some detailed information requested in the detail criteria. The section contains some useful information.	Not provided or the provided information is not relevant and useful.
	2.0 to >1.59 Pts	1.59 to >1.39 Pts	1.39 to >1.19 Pts	1.19 to >0.99 Pts	0.99 to >0 Pts	2.0
Criterion 2   Identify the problem	Provided all detailed information requested in the detail criteria. The section is well explained and it is clear.	Provided almost most of the detailed information requested in the detail criteria. The section is well explained and it is clear.	Provided several detailed information requested in the detail criteria. The section contains necessary information.	Provided some detailed information requested in the detail criteria. The section contains some useful information.	Not provided or the provided information is not relevant and useful.
	5.0 to >3.99 Pts	3.99 to >3.49 Pts	3.49 to >2.99 Pts	2.99 to >2.49 Pts	2.49 to >0 Pts	5.0
Criterion 3   Literature Review	Provided all detailed information requested in the detail criteria. The section is well explained and it is clear.	Provided almost most of the detailed information requested in the detail criteria. The section is well explained and it is clear.	Provided several detailed information requested in the detail criteria. The section contains necessary information.	Provided some detailed information requested in the detail criteria. The section contains some useful information.	Not provided or the provided information is not relevant and useful.
	5.0 to >3.99 Pts	3.99 to >3.49 Pts	3.49 to >2.99 Pts	2.99 to >2.49 Pts	2.49 to >0 Pts	5.0

Criterion 4   Data Collection	Provided all detailed information requested in the detail criteria. The section is well explained and it is clear.	Provided almost most of the detailed information requested in the detail criteria. The section is well explained and it is clear.	Provided several detailed information requested in the detail criteria. The section contains necessary information.	Provided some detailed information requested in the detail criteria. The section contains some useful information.	Not provided or the provided information is not relevant and useful.
	4.0 to >3.19 Pts	3.19 to >2.79 Pts	2.79 to >2.39 Pts	2.39 to >1.99 Pts	1.99 to >0 Pts	4.0
Criterion 5   Analysis and Discussion	Provided all detailed information requested in the detail criteria. The section is well explained and it is clear.	Provided almost most of the detailed information requested in the detail criteria. The section is well explained and it is clear.	Provided several detailed information requested in the detail criteria. The section contains necessary information.	Provided some detailed information requested in the detail criteria. The section contains some useful information.	Not provided or the provided information is not relevant and useful.
	9.0 to >7.19 Pts	7.19 to >6.29 Pts	6.29 to >5.39 Pts	5.39 to >4.49 Pts	4.49 to > 0 Pts	9.0
Criterion 6   Recommendations	Provided all detailed information requested in the detail criteria. The section is well explained and it is clear.	Provided almost most of the detailed information requested in the detail criteria. The section is well explained and it is clear.	Provided several detailed information requested in the detail criteria. The section contains necessary information.	Provided some detailed information requested in the detail criteria. The section contains some useful information.	Not provided or the provided information is not relevant and useful.
	4.0 to >3.19 Pts	3.19 to >2.79 Pts	2.79 to >2.39 Pts	2.39 to >1.99 Pts	1.99 to >0 Pts	4.0

Criterion 7   Overall presentation of the assignment	Provided all detailed information requested in the detail criteria. The section is well explained and it is clear.	Provided almost most of the detailed information requested in the detail criteria. The section is well explained and it is clear.	Provided several detailed information requested in the detail criteria. The section contains necessary information.	Provided some detailed information requested in the detail criteria. The section contains some useful information.	Not provided or the provided information is not relevant and useful.
	6.0 to >4.79 Pts	4.79 to >4.19 Pts	4.19 to >3.59 Pts	3.59 to >2.99 Pts	2.99 to >0 Pts	6.0
					Total:	35 pts

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