MAN302 – Preparation of Business Plan

Assessment 2: Investor Pitch (Group assessment)

Marks Allocation: 10 points

Due Date: In class week 5

Only one submission per group onto Moodle

Assessment 2 requires students to submit a “Digital Investment Pitch”. Working in groups of 2-3, students must deliver a digital presentation where they sell their business concept and request investment funds.  Students should note that the same business idea will be used in assessment 2, 4a and 4b.

The new business venture must be capable of expansion either regionally, nationally or internationally and achieve a Profitable Return on Investment by at least year 3. Plans which propose a single café or other form of hospitality venture, usually a café or restaurant which achieve very low revenue and cannot be expanded will not be acceptable. The purpose of this unit is to acquaint students with the problems of planning for sustainable growth in times of rapid change. The business venture does not have to be unique, but it cannot be based on an existing venture e.g.  Franchises for existing operations (such as McDonalds, KFC, Blockbuster, etc.,) are NOT acceptable examples. Plans based on templates found on bPlans.com or similar sites will be automatically graded zero marks.

The presentation

Students will be using video technology to prepare the presentation. Although students can use Power Point to prepare the recorded presentation it is strongly suggested that students rather use video apps such as iMovie. A whole tutorial session in week 3 will be spent going through software applications that are available.

The Investor Pitch presentation is more about the high-level problem and solution rather than providing detailed numbers. You need to convince your potential investors that you have a good business idea.

What to include in the Investor Pitch video?

The Investor Pitch will be about 5 minutes long and must contain the following points:

1. Overview of the proposed venture idea and what does your new business will do
2. The Problem – explain what problem your product or service your business idea will be addressing?
3. The Solution – explain how your product or service cab solve the identified Problem
4. A short video and images of the proposed product or solution
5. The competitive advantage your new business holds (i.e. what can you do better than your competitors?)
6. How much money you are seeking from the investor?
7. What percentage of the business equity you are offering in return (i.e. “$250,000 for 10% of the business equity”)

The investor pitch must be in video format with a prerecorded soundtrack with music and students commentary.

Presenting you Investor Pitch video

Students will play their Investor Pitch video to the class and a potential investor (who shall be played by the lecturer).

At the end of the video presentation there will be questions from the class and the potential investor.

At the end of the presentation one student will post the presentation video onto Moodle along with an Assessment Cover sheet (please note only one submission per group).

For more help with making your investor pitch video please visit Moodle where you can find a 35-minute video explaining the process in detail.

Assessment 2 – Presentation structure and marking rubric

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