Grant, R and Jordan, J (2012), Foundations of Strategy, UK: John Wiley and Sons.
Senge, P.M. (1990), The Fifth Discipline: the Art and Practice of the Learning Organisation, New York: Doubleday.
Key Journals
There are online journals on business and strategy available through the online library support provisions including:
Harvard Business Review MIT Sloan Management Strategic Management Journal
- CANVAS and MODULE COMMUNICATIONS
Important information relating to this module can be found on Canvas. This includes information on the module, lecture and seminar materials, all communications, and announcements, as well as the procedure for submitting assignments via Turnitin.
You can access Canvas by going to this link: https://canvas.cityu.edu.hk/
If you have any difficulties logging into any computer on campus, then you should contact the Help Desk located on the 4/F, Li Dak Sum Yip Yio Chin Academic Building, City University of Hong Kong. In addition, you might contact the CSC helpline (3442 8340) or send an email to csc.servicedesk@cityu.edu.hk noting your name and degree programme).
The assessment for this module consists of TWOelements as outlined below. Assessment will be conducted and administered in accordance to the DMU assessment regulations (see further below for an excerpt of relevant provisions).
You are required to select a global company for research and study and record a 10-minute video podcast with a written report of 2000 words (+/- 100 words).
Note: You are required to submit the Written Report to Turnitin via Canvas. The references used should adhere to Harvard Referencing Standards. Video files will first need to be recorded using your own PC, laptop, tablet, smartphone etc. You can make reference to “How do I submit a media file as an assignment submission? “ https://community.canvaslms.com/t5/Student-Guide/How-do-Isubmit- a-media-file-as-an-assignment-submission/ta-p/279
OR
TOPIC:
- To analyze the business strategies and challenges of your self-selected global/ local organization with critical evaluation on its macro-environment, industry, resources and capabilities. Recommendations should be formed based on generic competitive strategies.
Written Report
Format and Word Limit
- Softcopy is required to be uploaded to SCOPE Turnitin before 7 pm on 14 April 2023
- Pages should be numbered, double-line spacing, 12-point font size, 1-inch margin on both sides
- All charts and diagrams should be placed under appendices
- 2,000 words (+- 100 words, excluding cover, contents, diagrams, references and appendices).
- You are required to submit a hardcopy to SCOPE Counter AC2, Kowloon Tong Campus or UG2/F Counter, Tsim Sha Tsui East before 7 p.m. on 14 April 2023
Suggested Outline (with approximate indication of length):
| 1. Cover page | 1 page |
| 2. Executive Summary | 1 page |
| 3. Background & Critical Issues | 1 page |
| 4. Macro-environment analysis – PESTEL | 2 pages |
| 5. Industry and sector analysis | 2 pages |
| 6. Resources and capabilities analysis | 2 pages |
| 7. Recommendations – generic competitive strategies | 2-3 pages |
| References Appendices |
| WrittenReport(80%offinalmark)–GradingCriteria | Weight |
| 1. Executive Summary with concise highlights of key findings and highlights of recommendations | 5% |
| 2. Organization, clarity and logical flow of content | 10% |
| 3. Concise discussion of organization background and critical issues with relevance to business strategy | 5% |
| 4. Detail analysis on macro-environment using PESTEL | 20% |
| 5. Detail analysis on industry and sector | 15% |
| 6. Detail analysis on resources and capabilities | 15% |
| 7. Recommendations formulated with relevant learned concepts (e.g. generic competitive strategies), sound justifications and practical examples | 20% |
| 8. Referencing (at least 15 different references after year 2018 according to Harvard Referencing Standards) | 10% |
| TOTAL | 100% |
Video Podcast
The purpose of the video podcast is to showcase student’s ability & learning attainment by verbally presenting (with presentation slides as visual aid) the research findings and recommendations.
Students need to demonstrate energy and enthusiasm towards the topic and be able to apply good presentation skills in engaging the audience interest. It is essential that students could show strong evidence of quality research and connection to the learned concepts in business strategy.
| VideoPodcast(20%offinalmark)–GradingCriteria | Weight |
| 1. Presentation skills and verbal communication quality | 10% |
| 2. Organization and quality of presentation slides | 10% |
| 3. Concise discussion of organization background and critical issues with relevance to business strategy | 10% |
| 4. Analysis overview on macro-environment using PESTEL | 15% |
| 5. Analysis overview on industry and sector | 15% |
| 6. Analysis overview on resources and capabilities | 15% |
| 7. Recommendations formulated with relevant learned concepts (e.g. generic competitive strategies), sound justifications and practical examples | 20% |
| 8. Referencing (at least 15 different references after year 2018 according to Harvard Referencing Standards) | 5% |
| TOTAL | 100% |
Re-assessments
Students who fail an assessment component will be reassessed for the failed component as follows:
- VideoPodcast:‘IncourseRe-assessment’– Should you receive a mark between 30-39% for this component, you are offered the opportunity resubmit your podcast and written report within a stated time period of receipt of your original mark.
- VideoPodcast:Any student who fails this assessment or is eligible for, but who does not undertake the ‘In-course Re-assessment’ opportunity will be asked to do and submit another podcast and written report in accordance with the standard calendar provisions for reassessed coursework.
- Examination:Students who failed the final exam will be reassessed with a resit-exam.
NOTES:
- Further details and reassessment guidelines will be given after module completion to those who will need to be reassessed. In the case of re-assessment work submitted, the overall mark for the module will be capped at 40% in accordance with university regulations.
- As per the DMU assessment policy, there is a requirement for written coursework, at all levels, to be checked for originality using Turnitin where this is appropriate to the learning outcomes and assessment design.
Our engagement with you
The feedback that we receive from you is vital to the student experience. We gather this feedback through module and course surveys as well as via meetings and engagement with student representatives. Module and programme teams reflect on the comments that students provide and act accordingly. If you have any comments about the module, then you should consult the module leader in the first instance.
Return of submitted work
All students will be informed via Canvas announcement when their assessment is marked. You are strongly encouraged to discuss your written or in some cases audio feedback with your module leader if you have any questions or concerns. Modules assessed wholly or in part by examination may have generic feedback on examination performance made available via Canvas.
All marks on assessed work are provisional marks only and they will not be confirmed until the Assessment Board meets. Marks and feedback on assessed work will be available within 20 days. The turnaround time does not include weekends, bank holidays or university closure days.
De Montfort University’s Academic Regulations describe plagiarism as:
“the significant use of other people’s work and the submission of it as though it were one’s own in assessed coursework (such as dissertations, essays, experiments etc)”.
This includes:
- Copying from another student’s work
- Copying text from sources such as books or journals without acknowledgement
- Downloading information and/or text from the Internet and using it without acknowledgement
- Submitting work which you claim to be your own when it has been produced by a group
- Submitting group work without acknowledging all contributors.
De Montfort University describes bad academic practice as:
Low level duplication without citation for example errors made through carelessness or misunderstanding or
Passing off ideas, data or other information as if originally discovered by the student.
Information on academic offences can be found at: http://www.dmu.ac.uk/dmu-students/the-student- gateway/academic-support-office/academicoffences.aspx
Further advice on academic offences can be obtained by emailing acasupportoffice@dmu.ac.uk Full details can be found in the University regulations http://www.dmu.ac.uk/dmu-students/the- studentgateway/academic-support-office/student-regulations.aspx
Students are reminded that module assessment results are provisional until ratified by the programme management boards and that results released to students can be revised or redacted if there are concerns regarding academic practices.
Proofreading
If you do use a third party to proofread your work or a professional proofreading service you must discuss this with your module leader and declare this in a written statement accompanying your work when you submit it for assessment.
