Need to provide answer in 1000 words nd 15 slides. Please select a particular ad campaign for each brand (Client’s suggestion- The one featuring Milind Soman for Nestle and one featuring Deepika for Epigamia) and the compare them with all the relevant facts. Please call the client to understand the requirenments.
Analyze the marketing communication strategy for Nestle (focal brand) and Epigamia (competing brand) for its yoghurt products using the the 6M model of Marketing Communication.
Step 1: Focus on their specific marketing campaign across a specified time period. The relevant campaigns pictures and links to the video has to be shared. Basis the same, please provide details around the following:
- Mission: The marketing mission; The goals and objectives
- Market: What is the target market; What are their needs and wants; How can the proposed product meet those needs and wants
- Message: What message does the brand want to convey to the target market; How will that message be communicated effectively
- Media: What channels would be used to reach the target market; Will the traditional media (such as print or television) or will the brand focus on digital channels (such ss social media or email)
- Money: What is the budget for the marketing efforts; How are the funs allocated
- Measurement: How will the success of the marketing efforts be measured; What metrics will be used to track progress & adjust the strategy as needed
Step 2: Compare and contrast the both the brands’ marketing communication strategies based on the above questions.
Step 3: Suggest possible ways the focal brand can proceed.
