Assessment 1 Information
| Subject Code: Subject Name: Assessment Title: Assessment Type: Length: Weighting: Total Marks: Submission: Due Date: | MBA600 Capstone: Strategy Competitive Advantage Video Project Individual video recording 5 minutes (no more) 25% 100 Online Week 5 |
Your task
Individually, you are required to record a 5-minute video, in which you must briefly describe an organisation, analyse its environment, and then identify and analyse its competitive advantage.
Please note that you will be required to use the same organisation in the second assessment.
Assessment Description
In this individual assessment, students will be given an opportunity to focus all of their previous MBA learning (both theory and practice) to describe and analyse a successful real-world organisation concerning its development of a sustainable competitive advantage.
Assessment Instructions
Individually, choose for analysis an organisation from the alternatives in the list provided. It should be of interest or relevance to you, your current position and/or your MBA specialisation. Please note that if you focus on any other organisation not on the list provided, your submission will receive a grade of zero.
Assuming the role of an organisational consultant, you are to apply your strategic thinking skills by researching the organisation and analysing the factors that clearly identify and explain its competitive advantage.
Findings should be presented in a video that provides an overview in a form and tone that could be presented to the organisation’s executive team. It should be 5 minutes long and contain 5 to 7 slides that assist the executive to understand the findings presented. Areas covered should include:
- Introduction.
- A brief overview of the organisation.
- An analysis of the external and internal environment using appropriate theories and frameworks.
- Clear articulation of the competitive advantage identified.
- A diagnosis of the sources, strengths, weaknesses and future sustainability of the competitive advantage outlined.
- A conclusion that identifies strategic opportunities and risks.
You are encouraged to use a wide variety of information sources that include, where possible, primary research such as interviews with staff or executive members within their chosen organisation. You are also encouraged to explore and utilise webinar technologies features and include a wide range of multimedia and/or interactive content that is appropriate for a presentation to an executive.
You are required to use at least 10 sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a reference list at the end of your video.
Assessment Submission
Students are encouraged to submit their work well before the deadline to avoid any possible technical difficulties. For those students who have limited experience in video making techniques, it is recommended to read the video FAQs document available to you under the assessments tab in MyKBS.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.
| Number of days | Penalty |
| 1* – 9 days | 5% per day for each calendar day late deducted from the total marks available |
| 10 – 14 days | 50% deducted from the total marks available. |
| After 14 days | Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). |
| Note | Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students |
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty
For more information, please read the full policy
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties?
How can I appeal my grade?
Time Limit for Video Assessments
Submissions that exceed the word limit will cease to be marked from the point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.
MBA600 Assessment 1 Marking Rubric – Competitive Advantage Video Project 25%
| Marking Criteria ( /100) | F (Fail) 0 – 49% | P (Pass) 50 – 64% | C (Credit) 65 – 74% | D (Distinction) 75 – 84% | HD (High Distinction) 85 -100% | |
| Introduction /10 marks | You have provided inadequate or no context that does not link to the assessment in a clear and coherent way. | You have provided adequate context, but links to the assessment are only partially clear and coherent. | You have provided adequate context and this links to the assessment clearly and coherently. | You have provided full context and this links to the assessment clearly and coherently. | You have provided an excellent context for your video and it links to the assessment comprehensively. | |
| Organisation overview /10 marks | You have presented an inadequate or no overview of the organisation and identified none or few of the pertinent issues. | You have presented an adequate overview by identifying some of the pertinent issues. | You have presented an adequate overview by identifying most of the pertinent issues. | You have presented a strong overview by thoroughly identifying all the pertinent issues. | You have presented an excellent overview by thoroughly identifying all the pertinent issues. | |
| Internal/External environment analysis /15 marks | You have presented an inadequate or no evaluation of environmental factors and no real linkage to strategy frameworks. | You have presented a basic evaluation of environmental factors but without the support of reference to relevant strategy frameworks. | You have presented an adequate evaluation of environmental factors and supported your perspective with reference to general strategy frameworks. | You have presented a very competent evaluation of environmental factors and logically linking your analysis to relevant strategy frameworks. | You have presented an excellent evaluation of all key environmental factors, undertaken logical analysis by thoroughly identifying the context and supporting your narrative with reference to relevant strategy frameworks. | |
| Competitive advantage /25 marks | You have inadequately discussed the competitive advantage and made little or no attempt to incorporate theory in your perspective. | You have superficially discussed the competitive advantage using some theory to support your assertions. | You have adequately discussed the competitive advantage using some theory to describe the organisation’s current situation. | You have competently described the competitive advantage using many key theories to describe the organisation’s current situation. | You have expertly discussed the competitive advantage using all key theories to frame an answer in a highly coherent way that links seamlessly to the organisation’s current situation. | |
| Conclusion with strengths, weaknesses and sustainability /20 marks | You have inadequately evaluated or analysed the organisation’s strengths, weaknesses and sustainability with little or no reference to theory and research. | You have adequately evaluated and analysed the organisation’s strengths, weaknesses and sustainability by supporting your answer with some relevant theory and research. | You have adequately evaluated and analysed the organisation’s strengths, weaknesses and sustainability by supporting your answer with mostly relevant theory and research. | You have competently evaluated and analysed the organisation’s strengths, weaknesses and sustainability by supporting your answer with relevant theory and research. | You have expertly evaluated and analysed the organisation’s strengths, weaknesses and sustainability by substantiating your answer with relevant theory and excellent research. | |
| Grammar/spelling /5 marks | Spelling and/or grammar is consistently incorrect. It impacts the flow and readability of your slides. | Though there are some errors in grammar and spelling, these do not detract from the readability and flow of your slides. | Mostly correct grammar and spelling, but any errors do not impact your slides’ readability and flow. | Errors in grammar and spelling are rare, which enhances the readability and flow of your slides. | Perfect grammar and spelling throughout, which enhances the readability and flow of your slides. | |
| Video delivery /10marks | You have used unsuitable or no visual aids to communicate the required information in the delivery of your webinar. | You have used basic visual aids to appropriately communicate some of the required information in your webinar delivery. | You have used adequate visual aids to appropriately communicate most of the required information in your webinar delivery. | You have used appropriate visual aids to effectively communicate the required information in the delivery of your webinar. | You have used excellent visual aids to effectively communicate the required information in the delivery of your webinar. | |
| In-text citations and referencing /5 marks | Neither in-text referencing nor reference list adheres to Kaplan Harvard Referencing Style. | In-text referencing or the resultant reference list adheres to Kaplan Harvard Referencing Style, with some errors. | Both in-text referencing and the resultant reference list adhere to Kaplan Harvard Referencing Style, with some errors. | Both in-text referencing and the resultant reference list adhere to Kaplan Harvard Referencing Style, with only occasional minor errors. | Both in-text referencing and the resultant reference list adhere strictly to Kaplan Harvard Referencing Style, with no errors. |
| Feedback and grades will be released via MyKBS | |||||
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