MKT102A Consumer Behaviour

MKT102A Consumer Behaviour
Subject TitleConsumer Behaviour
Subject CodeMKT102A
 
Assessment TitleJournal
Graduate CapabilitiesList the graduate capabilities being developed in this assessment   Professional Expertise   Agile Leadership   Independent Self-Management
Learning Outcome/s (found in the Subject Outline)Discuss the relevance of consumer behaviour and psychology to marketing.Relate concepts of internal influences such as; motivation, perception and attitudes to decision making in the marketing environment.Relate concepts of external and environmental influences to decision making in the marketing environment.
Assessment type (group or individual)Individual
Weighting %35%
Word count1000 words +/- 10% excluding cover, references
 
Due daySunday by 11.55pm week 5
Submission typeTurnitin
 
Format / Layout of AssessmentReport:   ICMS Cover Page Journal Entry 1 Journal Entry 2   Journal Entry 3   Journal Entry 4
Assessment instructions(approximately 1,000 words +/- 10%). Journal Entries Over the next few weeks, consider yourself as the consumer you are but also from the perspective of a marketer. Become aware of your thoughts, feelings, outside influences and decision-making processes as you purchase or choose not to purchase products and services.   Reflect on the following questions, then create a journal entry for each using examples from your personal experience as a consumer as well as what you are learning in class. Journal entries can be written, visual (images, charts, graphs etc), audio/video based or a combination thereof.   Choose a category you love and frequently purchase from e.g. sport, fashion, food etc. Pick 3 of the following IDEO method card research techniques and analyse your behaviour for this category.Five Whys?Personal InventoryScale model/drawing of your ideal brand experienceCollageA Day in the lifeCamera JournalCompetitive product survey (See Week 2, additional resources for IDEO cards)   Pick 2 products or services you have purchased or decided not to purchase this week. Using a consumer journey map, map your decision-making process. Highlight your emotions and reasons for decisions.   (See week 3 for journey map examples)   Put together a pen-portrait of yourself including attitudes, motivations, insights from your IDEO process, activities, brands you are loyal to and basic demographics (age, gender, job, family unit).   (See week 4 for pen portrait examples and week 5 for tips on motivations and attitudes)   Knowing marketers use these tools for communication strategies, comment on the ethical implications of employing psychology to influence consumers’ purchasing decisions? Provide examples from your own experience and consider if this impacts your loyalty/addiction to your favourite brands.   (See week 1 and 3 for ethics and loyalty content)
Readings for the assessmentTo assist you with writing this report, use the materials found on your   Moodle page (lecture slides, recommended and additional readings or other documents).Class content.Useful links posted on Moodle.
 Complete the Module activities which are designed to support the critical tasks of this Assessment.
Grading Criteria / RubricSee below

Assessment 1 – Report – Marking Rubric

CriteriaHigh Distinction (85-100)Distinction (75-84)Credit (65-74)Pass (50-64)Fail (0-49)
Journal Entry 1   25%Thoughts coherently presented. Shows a full understanding of the topic. Shows a significant depth of knowledge.   Includes insightful commentary and highlights high significance through examples and application of class materials.Thoughts mostly coherently presented. Shows a significant understanding of the topic. Depth an above average depth of knowledge   Includes insightful commentary and highlights above average significance through examples and application of class materials.Thoughts somewhat coherently presented. Shows a good understanding of the topic and moderate depth of knowledge. Further elaboration was needed in some instances.   Includes multiple instance insightful commentary and highlights average significance through examples and application of class materials.Hard to follow at times. Shows a basic understanding of the topic. Or greater depth is needed.   Includes somewhat insightful commentary and highlights passable significance through examples and application of class materials.Difficult to follow or lacks depth or shows superficial understanding/treatment of the questions.   Does not include insightful commentary and highlights little or no significance or lacks well thought out examples or lacks application.
Journal Entry 2   25%Thoughts coherently presented. Shows a full understanding of the topic. Shows a significant depth of knowledge.   Includes insightful commentary and highlights high significance through examples and application of class materials.Thoughts mostly coherently presented. Shows a significant understanding of the topic. Depth an above average depth of knowledge     Includes insightful commentary and highlights above average significance through examples and application of class materials.Thoughts somewhat coherently presented. Shows a good understanding of the topic and moderate depth of knowledge. Further elaboration was needed in some instances.   Includes multiple instance insightful commentary and highlights average significance through examples and application of class materials.Hard to follow at times. Shows a basic understanding of the topic. Or greater depth is needed.   Includes somewhat insightful commentary and highlights passable significance through examples and application of class materials.Difficult to follow or lacks depth or shows superficial understanding/treatment of the questions.   Does not include insightful commentary and highlights little or no significance or lacks well thought out examples or lacks application.
 Journal Entry 3   25%Thoughts coherently presented. Shows a full understanding of the topic. Shows a significant depth of knowledge.   Includes insightful commentary and highlights high significance through examples and application of class materials.Thoughts mostly coherently presented. Shows a significant understanding of the topic. Depth an above average depth of knowledge   Includes insightful commentary and highlights above average significance through examples and application of class materials.Thoughts somewhat coherently presented. Shows a good understanding of the topic and moderate depth of knowledge. Further elaboration was needed in some instances.   Includes multiple instance insightful commentary and highlights average significance through examples and application of class materials.Hard to follow at times. Shows a basic understanding of the topic. Or greater depth is needed.   Includes somewhat insightful commentary and highlights passable significance through examples and application of class materials.Difficult to follow or lacks depth or shows superficial understanding/treatment of the questions. Does not include insightful commentary and highlights little or no significance or lacks well thought out examples or lacks application.
Journal Entry 4   25%Thoughts coherently presented. Shows a full understanding of the topic. Shows a significant depth of knowledge.   Includes insightful commentary and highlights high significance through examples and application of class materials.Thoughts mostly coherently presented. Shows a significant understanding of the topic. Depth an above average depth of knowledge   Includes insightful commentary and highlights above average significance through examples and application of class materials.Thoughts somewhat coherently presented. Shows a good understanding of the topic and moderate depth of knowledge. Further elaboration was needed in some instances.   Includes multiple instance insightful commentary and highlights average significance through examples and application of class materials.Hard to follow at times. Shows a basic understanding of the topic. Or greater depth is needed.   Includes somewhat insightful commentary and highlights passable significance through examples and application of class materials.Difficult to follow or lacks depth or shows superficial understanding/treatment of the questions.   Does not include insightful commentary and highlights little or no significance or lacks well thought out examples or lacks application.
Order Now

Get expert help for MKT102A Consumer Behaviour and many more. 24X7 help, plag free solution. Order online now!

Universal Assignment (April 30, 2026) MKT102A Consumer Behaviour. Retrieved from https://universalassignment.com/mkt102a-consumer-behaviour/.
"MKT102A Consumer Behaviour." Universal Assignment - April 30, 2026, https://universalassignment.com/mkt102a-consumer-behaviour/
Universal Assignment March 9, 2023 MKT102A Consumer Behaviour., viewed April 30, 2026,<https://universalassignment.com/mkt102a-consumer-behaviour/>
Universal Assignment - MKT102A Consumer Behaviour. [Internet]. [Accessed April 30, 2026]. Available from: https://universalassignment.com/mkt102a-consumer-behaviour/
"MKT102A Consumer Behaviour." Universal Assignment - Accessed April 30, 2026. https://universalassignment.com/mkt102a-consumer-behaviour/
"MKT102A Consumer Behaviour." Universal Assignment [Online]. Available: https://universalassignment.com/mkt102a-consumer-behaviour/. [Accessed: April 30, 2026]

Please note along with our service, we will provide you with the following deliverables:

Please do not hesitate to put forward any queries regarding the service provision.

We look forward to having you on board with us.

Categories

Get 90%* Discount on Assignment Help

Most Frequent Questions & Answers

Universal Assignment Services is the best place to get help in your all kind of assignment help. We have 172+ experts available, who can help you to get HD+ grades. We also provide Free Plag report, Free Revisions,Best Price in the industry guaranteed.

We provide all kinds of assignmednt help, Report writing, Essay Writing, Dissertations, Thesis writing, Research Proposal, Research Report, Home work help, Question Answers help, Case studies, mathematical and Statistical tasks, Website development, Android application, Resume/CV writing, SOP(Statement of Purpose) Writing, Blog/Article, Poster making and so on.

We are available round the clock, 24X7, 365 days. You can appach us to our Whatsapp number +1 (613)778 8542 or email to info@universalassignment.com . We provide Free revision policy, if you need and revisions to be done on the task, we will do the same for you as soon as possible.

We provide services mainly to all major institutes and Universities in Australia, Canada, China, Malaysia, India, South Africa, New Zealand, Singapore, the United Arab Emirates, the United Kingdom, and the United States.

We provide lucrative discounts from 28% to 70% as per the wordcount, Technicality, Deadline and the number of your previous assignments done with us.

After your assignment request our team will check and update you the best suitable service for you alongwith the charges for the task. After confirmation and payment team will start the work and provide the task as per the deadline.

Yes, we will provide Plagirism free task and a free turnitin report along with the task without any extra cost.

No, if the main requirement is same, you don’t have to pay any additional amount. But it there is a additional requirement, then you have to pay the balance amount in order to get the revised solution.

The Fees are as minimum as $10 per page(1 page=250 words) and in case of a big task, we provide huge discounts.

We accept all the major Credit and Debit Cards for the payment. We do accept Paypal also.

Popular Assignments

Professional Nursing Assignment Help for Students: Achieve Academic Excellence with Expert Support

Introduction Nursing is a demanding field that combines theoretical knowledge with practical skills. Students pursuing nursing courses often face challenges in completing assignments that require accuracy, critical thinking, and real-world application. This is where nursing assignment help becomes an essential academic support system. With increasing academic pressure and clinical responsibilities,

Read More »

Economics Assignment Help: A Complete Guide for Students

Introduction Economics is a fundamental subject that helps students understand how markets, governments, and individuals make decisions regarding resources. While it is highly relevant in today’s world, many students find economics assignments challenging due to complex theories, graphs, and data analysis. This is where economics assignment help becomes extremely useful.

Read More »

Law Assignment Help: A Complete Guide for Students

Introduction Law is a complex and intellectually demanding field that requires critical thinking, analytical skills, and a deep understanding of legal principles. Students pursuing law often face challenges in completing assignments due to extensive research requirements and intricate case analysis. This is where law assignment help becomes highly beneficial. With

Read More »

Nursing Assignment Help: A Complete Guide for Students

Introduction Nursing is a highly respected and demanding field that requires a strong understanding of medical concepts, patient care, and clinical practices. Students pursuing nursing often face intense academic pressure due to complex assignments, practical responsibilities, and tight deadlines. This is where nursing assignment help becomes essential. With expert assistance,

Read More »

Finance Assignment Help: A Complete Guide for Students

Introduction Finance is a core subject in business and management studies, covering areas like investment analysis, financial management, and risk assessment. While it offers excellent career opportunities, many students find finance assignments challenging due to complex calculations and analytical concepts. This is where finance assignment help becomes essential. With expert

Read More »

Computer Science Assignment Help: A Complete Guide for Students

Introduction Computer Science is one of the most popular and dynamic fields of study, offering vast career opportunities in software development, data analysis, cybersecurity, and more. However, students often face difficulties in completing assignments due to the technical complexity and time constraints. This is where computer science assignment help becomes

Read More »

Digital Marketing Assignment Help: A Complete Guide for Students

Introduction Digital marketing has become a vital part of modern business strategies, making it a popular subject among students worldwide. From social media campaigns to search engine optimization, the field is dynamic and constantly evolving. However, completing assignments in this subject can be challenging due to its practical and analytical

Read More »

Cloud Computing Assignment Help: A Complete Guide for Students

Introduction Cloud computing has become a fundamental part of modern technology, powering everything from mobile apps to enterprise systems. As universities increasingly include this subject in their curriculum, students often find it challenging to keep up with assignments and projects. This is where cloud computing assignment help becomes essential. With

Read More »

Blockchain Assignment Help: A Complete Guide for Students

Introduction Blockchain technology has rapidly gained popularity across industries such as finance, healthcare, and supply chain management. As a result, it has become an important subject in academic programs worldwide. However, students often struggle with its technical concepts and practical applications. This is where blockchain assignment help becomes highly valuable.

Read More »

Data Science Assignment Help: A Complete Guide for Students

Introduction Data Science has become one of the most in-demand fields in today’s digital era, combining statistics, programming, and analytical thinking. However, many students find it difficult to keep up with the complexity of assignments and projects in this subject. This is where data science assignment help plays a crucial

Read More »

Artificial Intelligence Assignment Help: A Complete Guide for Students

Introduction Artificial Intelligence (AI) is transforming industries across the globe, making it one of the most sought-after academic subjects today. However, mastering AI concepts and completing assignments can be challenging for many students. This is where artificial intelligence assignment help becomes essential. With expert guidance, students can better understand complex

Read More »

Assignment Writing Services: A Complete Guide for Students

Introduction Assignments are a crucial part of academic life, helping students develop knowledge, research skills, and critical thinking. However, managing multiple assignments along with exams and personal responsibilities can be overwhelming. This is where assignment writing services become highly beneficial. These services provide expert assistance, helping students complete their assignments

Read More »

Blockchain Assignment Help: A Complete Guide for Students

Introduction Blockchain technology has emerged as one of the most revolutionary innovations in recent years. From cryptocurrencies to secure data management, blockchain is transforming industries like finance, healthcare, and supply chain. Students studying blockchain often face challenges due to its technical concepts and real-world applications. This is where blockchain assignment

Read More »

Assignment Writing Services: A Complete Guide for Students

Introduction Assignments are a crucial part of academic life, helping students develop knowledge, research skills, and critical thinking. However, managing multiple assignments along with exams and personal responsibilities can be overwhelming. This is where assignment writing services become highly beneficial. These services provide expert assistance, helping students complete their assignments

Read More »

Academic Writing Services: A Complete Guide for Students

Introduction Academic writing is a fundamental part of education, requiring students to produce essays, research papers, case studies, and dissertations. It demands strong writing skills, proper structure, and in-depth research. However, many students struggle with academic writing due to time constraints and lack of expertise. This is where academic writing

Read More »

Online Homework Help Services: A Complete Guide for Students

Introduction Homework is an essential part of a student’s learning process, helping reinforce classroom knowledge and improve understanding. However, with increasing academic pressure and multiple responsibilities, students often struggle to complete their homework on time. This is where online homework help services become highly beneficial. They provide expert guidance, save

Read More »

Thesis Writing Help: A Complete Guide for Students

Introduction A thesis is one of the most important academic documents a student will write during their educational journey. It requires in-depth research, critical analysis, and a clear presentation of ideas. However, many students find thesis writing overwhelming due to its complexity and time-consuming nature. This is where thesis writing

Read More »

Essay Writing Help: A Complete Guide for Students

Introduction Essay writing is a fundamental part of academic life, helping students express their ideas, analyze topics, and develop critical thinking skills. Whether it’s argumentative, descriptive, or analytical, writing a high-quality essay requires proper structure, research, and clarity. However, many students struggle with essay writing due to time constraints and

Read More »

Content Writing Assignment Help: A Complete Guide for Students

Introduction Content writing has become a crucial skill in the digital era, playing a key role in blogging, marketing, and online communication. From academic essays to website content, strong writing skills are essential for students across all fields. However, many students struggle with structuring content, maintaining clarity, and optimizing for

Read More »

Digital Marketing Assignment Help: A Complete Guide for Students

Introduction Digital marketing has become one of the most important skills in today’s online-driven world. From social media marketing to search engine optimization (SEO), businesses rely heavily on digital strategies to reach their audience. Students studying digital marketing often face challenges in understanding strategies, tools, and real-world applications. This is

Read More »

UI/UX Design Assignment Help: A Complete Guide for Students

Introduction UI/UX design is a crucial aspect of modern digital products, focusing on creating visually appealing and user-friendly interfaces. From websites to mobile apps, good design enhances user experience and engagement. Students studying UI/UX design often face challenges in creativity, tools, and usability principles. This is where UI/UX design assignment

Read More »

Can't Find Your Assignment?