Client Information | |
Company Name | Tesla |
Contact Name | |
Phone Number | |
Address | Level 14, 15 Blue St. North Sydney, NSW 2060 Australia |
Ad link & image |
Project Information | |
Project Title | Model 3 Launch in Australia |
Project Description (100 words) | Highlight the uniqueness of the car. Show the superior technology of the car. Highlight the impact on the environment. |
Project Objectives (3 SMART objectives) | To reach 8,000,000 users online by the end of 2023 To attract 2,500,000 new visitors to the website by the end of 2023 To achieve 10,000 new orders online by the end of 2023 |
Target Audience (5 descriptions) | 30-60 males $150,000+ annual income Interested in new technology |
Key Competitors (3 direct competitors) | Volkswagen ID4. Skoda Enyag, Hyundai Ioniq 5 |
Budget Overview | $400,000 on digital media |
Select the channels that will be used for this campaign (3 channels) | Display ads on websites such as: carsales.com.au Social media: Twitter, TikTok, Facebook Bumper ads: 7news.com.au/finance |
Campaign Timeframe | 1 Oct – 20 Dec 2023 |
Project Manager | |
Project Manager Name | |
Date prepared | 29/8/2023 |
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