Red Bull vs PepsiCo
Alcoholic beverage regulation varies by country, with the United States having several of the most lax laws in terms of substance labelling and age restrictions. Energy drinks have been heavily marketed, particularly to young males, for psychoactive and stimulant drug effects due to a lack of regulatory oversight. Caffeine toxicity from soft drinks is becoming more common, and it appears that caffeine dependency and abstinence will become more common as well (Hu et al. 2011). Owing to a lack of pharmacological tolerance, susceptibility to caffeine intoxication may be substantially increased in children and adolescents who are not frequent caffeine consumers.
Alcohol conditions such as overdose, dependency, and abstinence can be made more susceptible by genetic factors. Caffeine and alcohol consumption is rapidly increasing, and studies indicate that this combination can increase the risk of alcohol-related injury. And according to some reports, beverages can facilitate access to other types of drug addiction. The clinical implications for children and teenagers, as well as the regulatory implications for labelling and advertisement, are explored. Alcohol and nicotinic Acid, both naturally occurring substances and dietary supplements, are commonly present in foods on both crops (herbals) and beverages; however, excessive intake of these specific reagents may be detrimental to humans’ wellness. Caffeine and vitamin B6 levels in beverages, energy/soft drinks, and herbal products were measured using spectrophotometry at 272 and 290 nm, respectively, in this report For the research, twelve specimens of highly available items were chosen. We’ve looked at the current report, which looks at the effect of social media ads on consumer brand preferences. Advertisers and marketing teams can effectively interact, collaborate, and influence customer judgement (increased drinks) on goods by using social media as an interactive globalised economy. It’s crucial. The new challenge for marketers is to recognise the importance of customer-led marketing. This is incredibly significant (Reissig, Strain, & Griffiths, 2009). Marketers’ new challenge is to understand that customer-led marketing is an effective marketing feature. In this current scenario, everybody is searching for a health solution. All tries to stay on their feet. This is a motivator for the energy drink industry to develop in the future. The Indian energy drink market is expected to develop at a CAGR of 5% between 2020 and 2025.
Red Bull, PepsiCo, and Chocolate Milk are common energy drinks. Customers are attracted to all companies through a variety of strategies, including price reductions, celebrity endorsements, and sponsorship of different sports. People in the growing Energy Drink industry have been impacted by these businesses (Thakur, Roy, & Ray, 2020). The impact of social media is enormous. The upcoming medium for both companies to pursue is social networking advertising.
Red Bull and Mountain Dew are two brands that have excelled in marketing and are still involved on social media.
Hu, B., Peng, X., Yang, S., Gu, H., Chen, H., Huan, Y., … & Qiao, X. (2011). Fast quantitative detection of cocaine in beverages using nanoextractive electrospray ionization tandem mass spectrometry. Journal of the American Society for Mass Spectrometry, 21(2), 290-293.
Reissig, C. J., Strain, E. C., & Griffiths, R. R. (2009). Caffeinated energy drinks—a growing problem. Drug and alcohol dependence, 99(1-3), 1-10.
Thakur, C., Roy, R., & Ray, S. G. (2020). Impact of Social Media Advertising On Indian Energy Drink Market. International Journal of Research in Engineering, Science and Management, 3(9), 162-173.