• Increase reaches—social media can reach millions of people worldwide.
• Direct messaging—communicate directly with your customers.
• Enhance branding—connect social media users with your business’s online channels, products, and services.
• Build trust—social media posting helps create transparency and legitimise your business.
• Growth—social media can rapidly grow brand awareness through your followers sharing your posts with their audiences.
• Target audiences—many forms of social media allow businesses to target specific groups, often in particular locations or demographics.
• Free or low-cost entry—many forms of social media are free for business, and paid options are usually low-cost.
• Personal—social media allows you to communicate on a personal basis with individual customers and groups.
• Fast—you can quickly distribute timely information to many people.
• Easy—you don’t need high-level skills or computer equipment to participate in social media. Anyone with a computer or mobile device can effectively use social media with planning and the correct information.
• Trackable—most social media platforms offer analytics so you can measure the success of your posts and content.

Collection of social media used by both public and private companies

1- Usage of different social media platforms within the public sectors

Social media use in public sectors is different from E-Government applications; the latter is designed to inform, educate, and allow individuals to submit forms and provide an online platform for citizen feedback.

To put this chart in a more simple way and make it easier to read and understand without confusion, the main point of the chart that’s there in front of all of you is a basic chart explaining the usage of different social media platforms used by public councils and companies, and how they are used, so as you can see here the most used social media platforms are, Facebook, Instagram, Twitter and linked-in, they all use these platforms in a variety of different reasons, the main usage of these platforms for public councils are advertisements and attraction. These councils use these platforms to gain people to look into their councils and what they are about, such as photos and videos to show the audience they are wanting and needing, what they do and how they function as a public council, most of the public councils use LinkedIn for job opportunities to hire job seekers for specific open jobs, so incomplete summary public companies don’t use most of these more known and used social media companies for attraction and more for advertisement purposes other than employment reasons and purposes and it really shows in the chart I’ve shown and presented to you all in chart 1.

2- Usage of different social media platforms within the private sectors

 In chart 2 we have focused on private councils and their usage of social media platforms, going on with that point and the intention of this chart is to show the overall usage of social media platforms, so as you all can see the difference between private and public councils is that private companies use their social media platforms in a more employment purpose so they offer more employment opportunities, so they use these platforms to find more employers, they also use their social media platforms for attraction purposes to just like we have shown in chart 1 with the public councils, which gains more audience on a wider scale and range so Its more reason to use their platforms to use it for more purposes other than attraction so it causes an attraction for more audience that aren’t just there for the looks and views of the council and company.

Social media can give employers a way to spread the word as well to channel employee comments. Some organizations use a corporate Facebook page to communicate new programs or policies to their employees. A key benefit is that employees can react to announcements immediately with comments or questions.

Methodical crawls through each to determine its use:

• Public sectors tend to not use their social media platforms for employment purposes, which could lead to fewer viewers, it’s been stated that people use social media to look for employment, so the less employment usage on social media causes less attraction and audience, which also leads to failure of the company and council.            

• Private sectors tend to use social media platforms for more employment purposes which causes a wider range of viewers to be attracted to the company since it offers more than just looks and knowledge it offers work and jobs for those in need of work, it also attracts more viewers towards them since they offer a wider range of stuff. It can lead to more opportunities for a lot of viewers to interact with them and gains a bigger audience.

Recommendations:

As a formal recommendation for these companies and councils, a major recommendation is to investigate various types of social media platforms such as:

1-         TikTok

2-         LinkedIn

3-         Snapchat

since there’s a bigger audience on these platforms from different ages, as shown in chart 3 (SEO design), which could gain more recognition in a broader and faster range, positive outcomes of the usage of these platforms and why are:

•    A broader and bigger audience worldwide.

•    engaging the influencer’s audience.

•    Creative videos.

•    having a profile can quickly establish credibility. Customers and employees can offer testimonials about the culture and make the business look good.

•    A community for all people ages.

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