The Tourism & Hospitality Event

The Tourism & Hospitality  Event

STRUCTURE FOR ASSIGNMENT 3

  • Executive Summary ( 3 paragraphs on the Proposal of International Event, Issues and Recommendation)
  • Table of contents
  • 1.Introduction: The international Sports and Cultural Event

 ( include brief, activities, date, location etc) 1-2 paragraphs 

  • 2. Macro and micro analysis of environment ( provide high value data, graphs, charts) Analysis  using SWOT, Porters, Marketing Models etc. Critical Commentary  on of country, state (NSW or Victoria) and Event. ( 1-2 paragraphs only your critical assessments)

* use of diagrams will reduce description.

  • 3.Propose Rationale:  How to stimulate  tourist interest for  The Tourism & Hospitality  Event  ( 1 paragraph)

 4.Trends in the Tourism and Hospitality Sector ( provide high value information) – your assessment of future T & H sector  2022 onwards ( 1-2 paragraph of your assessments).

  • 5. Strategy for the International Event ( Target Market, Sustainability, Digital Promotion ) ( I paragraph)
  • 6..Target Market ( segments, travel Industry- domestic and International) ; participants and officials; family and friends, supporters, etc  ( 1 paragraph; use tables)
  • 7..Tourism and Hospitality: benefits for the sector from this international Event ( 1-2  paragraphs)
  • 8.. Sustainable Physical assets required for the International Event  eg facilities, infrastructure, hospitality arrangements,  accommodation (hotels, resorts etc)  opening

 and closing ceremonies, banquet facilities, refurbishments, other facilities to attract target segment ( 1-2 paragraphs)

   Remember use tables, charts to reduce description BUT discussion is important.

  • 9.. Digital Promotion: relevant platforms to attract target markets, why?, how ? Rational ( 1 paragraph)
  • 10. Operational plan : 3 Year Plan ( use table) How do intend to measure performance- timeline- 2022; 2023, 2024) ( 1 paragraph)
  • 11..Proposed solution and its intended outcomes ( Strategy, Sustainability, Marketing Mix- Promotion & Digital Marketing) ( 1-2 paragraph)
  • 9. Conclusion/Summary ( one paragraph)
  • 10. References
  • Support your analysis with research data
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