1008GBS Business Decision Making
Assessment 3
50 Marks (worth 50% of total assessment)
Business Decision-Making Take Home Assignment.
The deadline is 6 pm 5th February 2024.
Notes – read these carefully!
The report should be prepared based on the five questions below. For each question, include a separate subheading. The report should utilize details provided in the Singtel 2023 annual report, making sure to cite the relevant page numbers, and any other credible references.
- At the start of your assignment document, insert your name (Surname, Given Name), and your student number.
- Students must use their own words when presenting relevant information taken from the provided annual report, instead of just copying and pasting.
- Assignment must be submitted as a PDF or Word document.
- Students must submit the completed work through the Assessment 3 link provided under Submission point.
- You are required to keep a hard copy of your submitted assignment to re-submit in case the original submission is lost for some reason.
- Length of the report should be a maximum of 2000 words (including the reference list).
- Referencing Style: Use Harvard or APA style. Choose either, but be consistent throughout the document,
- Use your discretion and judgment and decide how many references you require to provide a well-researched, compelling argument for the reader.
- As this is an individual assessment item, students must work on their own and present their individual assignment submission.
Singtel, a telecommunications powerhouse, extends its influence to Australia through its subsidiary Optus. As one of the largest telecommunications providers in the country, Optus is integral to Singtel’s global footprint. Since Singtel acquired Optus in 2001, the subsidiary has played a crucial role in Australia’s telecommunications market, offering a comprehensive range of services, including mobile, fixed-line, broadband, and enterprise solutions.
Based on Singtel’s 2023 annual report, along with other references and the content you have learned in 1008GBS: Business Decision Making, please answer the following questions.
- Suppose that you are going to develop a communication plan for Singtel. Explain five elements that you consider important for a communication plan. Using the Sender-Receiver model, identify and explain three elements that can contribute to critical communication failures.
- How does Singtel aim to utilize effective communication in ensuring employees not only understand strategic objectives but are also motivated to actively contribute to their achievement? Discuss the significance of effective communication in organizational success, focusing on key elements and strategies Singtel can employ to foster a positive and motivating atmosphere while promoting unity and shared purpose among its workforce.
- How does Singtel approach long-term strategic planning to stay competitive in the telecommunications industry? Can you elaborate on the key elements of Singtel’s strategic planning model?
- How does Singtel integrate emerging technologies into its planning model to stay at the forefront of innovation? What are the examples of how Singtel aligns its technology roadmap with its overall business planning?
- Analyzing Singtel’s annual report, identify and evaluate three key risks faced by the company. Discuss the impact of these risks on the operations of Singtel’s strategic planning. What strategies does Singtel employ in its planning model to identify and mitigate potential risks in the dynamic telecommunications landscape?
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