BIK0028/BIH2014 Tips for Individual report assessment

BIK0028/BIH2014

Guidance document: Tips for Individual report assessment

BIK0028/BIH2014

Individual report Assessment

  • Individual report (80%): 2000 words
  • Deadline: 12/01/2024 before 3 pm (UK time).
  • Full brief uploaded on Brightspace.
  • The use of AI tools is not permitted in any part of this assessment.
  • The 2000 word limit does not include:
  • Title page
  • Content page
  • The reference list.
  • Appendix (optional: no important details or new insights should be discussed here).

Assessment

  • Using the principles and theories covered throughout the module, analyse the consumption and behaviour of the consumers of a luxury

brand of your choice.

  • “Luxury brands are regarded as images in the minds of consumers that comprise associations about a high level of price, quality, aesthetics,

rarity, extraordinariness and a high degree of non-functional associations” (Heine, 2012, p.62).

  • For BIH2014 students only this luxury brand must be within the hospitality and tourism industry (e.g., luxurious hotel, restaurant, etc.)

Your work should include the following

•       A brief introduction to the selected brand

  • A profile of your targeted consumer (i.e., who are they, their

characteristics etc.)

•       Your analysis of consumers’ behaviour and their consumption

E.g., why would they be interested in the product, how could you explain their behaviour and consumption, what process do they go through or what influences them. Your recommendations to the brand

  • Credible references to support your analysis.

Assessment criteria

  • A clear introduction to the brand (5%).
  • A clear consumer profile (5%).
  • Knowledge of the key concepts and theories required in the assessment task (25%).
  • Application of knowledge (i.e., your analysis and recommendations) (35%).
  • Use of referenced evidence and sources to support your analysis/argument (10%).
  • Structure and style in supporting the development of ideas (20%).

Assessment criteria: A clear introduction to the brand

Provide some background information, this includes:

  • Brief overview of the brand (e.g. who are they and what they do).
  • Clarify the type of product/service you are focusing on (e.g., clothes,

bag, hotel).

Use market reports and credible sources for this

Assessment criteria: A clear consumer profile

  • Who are the consumers you are analysing their consumption behaviour?
  • What are the similar characteristics you are using to segment consumers?

Assume you are focusing on consumers based in the UK

Use a minimum of two segmentation variables. For example, two Demographic & Psychographic (e.g. age/gender and lifestyle/self-concept).

A simple, but very important task, as you need to be consistent throughout your analysis and in the report.

(e.g. if you say you are targeting wealthy consumers, your recommendations must reflect that).

Variables for market segmentation

Consumer segmentation

Behavioral segmentation

Psychographic segmentation     Demographic segmentation

Benefits desired Brand loyalty

Usage situation, extent

Lifestyle Personality

Self-concept

Age, Gender

Culture, Subculture

Social class, occupation, income etc.

Geographic

Stage in life, Ethnic group, religion etc.

Assessment criteria: A clear consumer profile

  • Communicate this through a consumer persona profile template or a small table with clear bullet points.
  • For the consumer persona profile, could give them a name and describe the segmentation variables you choose.

For example:

  • Demographic and Psychographic variables (e.g. Age, Gender; Lifestyle/identity etc.)
  • Might also include details like their likes/dislikes, interests etc. This might help with clarifying who this consumer is and what might appeal to them or influence them.

Assessment criteria: Knowledge of the key concepts and theories

An excellent report would typically include:

  • Key and relevant concepts/theories have been defined and explained.
  • Relevant concepts have been differentiated and compared with each other (when applicable).

Assessment criteria: Application of knowledge

  1.  What concepts/theories are relevant to explain your targeted consumers consumption of the luxury product/service?

Why would they be interested in the product/service? (e.g. a Chanel bag/luxurious restaurant); What might influence their consumption or what process did they go through before making a purchase?; Explain what is happening in detail, using theories.

  •   There are multiple theories (use all possible ones within the word limit) that help explain consumer purchase/behaviour for your product option. This is similar to what we have been doing in the seminars.

Assessment criteria: Application of knowledge

  • You need to discuss in detail how a theory explains this scenario and link it to other relevant concepts.

e.g., if you believe the DMP is relevant, you need to discuss the process in detail and refer to relevant concepts/theories like levels of involvement/perceived risks, evoked set, etc.

  •  Making recommendations to the brand based on your analysis
  • Need to be specific (e.g. can’t just say they need to do more marketing communication); what should the brand do to influence consumers to buy the product and why? For example, describe the advert.
  • One recommendation should focus on how the brand could better utilise social media to influence consumer behaviour.
  • Need to refer to theories/concepts to justify why you are making a particular recommendation.

Assessment criteria: Use of referenced evidence and sources

An excellent report would typically include:

  • Correct reference using the APA style (see the library for guidelines).
  • Use academic references and credible non-academic sources (e.g. market reports) to support all statements/examples.
  • Include a reference list using the correct APA style (not included in the word limit).
  • Don’t reference me or the lecture instead of the original academic source (e.g. textbook, relevant academic articles).

Use references to support your explanation

  • Remember that you need to use credible sources to support your explanation/recommendations. These could be:
  • Academic sources (textbook, journal articles, academic books, etc., accessed through summons)
  • Market reports (e.g. Mintel) and other databases through the library website.

References: The order of credibility

  • Academic sources

(Textbooks, journal articles, from summons)

  • Market Reports (e.g. Mintel) and other databases through the library website.
  • The brand official website

Definitely use it in the report (most credible).

Definitely use it to introduce the brand you are focusing on.

Can use to support your recommendations.

Might use to provide relevant insights/examples to support your point

Never use the following as sources:

  • Wikipedia
  • Random and untrustworthy websites.
  • Posts from social media.

Go to the academic source (e.g. textbook) or a credible source (e.g. a market report)

Assessment criteria: Structure and style

  • Follow a report format (i.e., introduction, main body/analysis, and conclusion).
  • Heading and sub-headings to structure your report.
  • New paragraph for each point. Paragraphs are connected to each other in a clear and logical way.
  • Theories/Concepts, examples etc are integrated and coherent.
  • The writing is clear, easy to understand, and free from spelling and grammatical mistakes.

Assessment criteria: Structure and style

Suggestions for structuring the report

Introduction:

  • A brief introduction/overview of the report.
  • A profile of your targeted consumer (i.e. who are they, their characteristics etc.)

Main body:

  • Your analysis of your targeted consumers’ behaviour and consumption of the product/service.
  • Making recommendations to the brand based on your analysis.
  • Conclusion: Summary of the report

General Guidance

  • Write a report in third person style – don’t use “I” or “we” or “my”.
  • Reference all information properly.
  • Make sure your writing is clear and easy to understand.

Step 1: Selecting the luxury brand

  • Conduct some research on the brand using credible sources to briefly introduce the brand.
  • Specify the product/service (e.g., Louis Vuitton coat or holiday at Four Seasons hotel and resorts).

Step 2: Reading and Application

  1. (Re)read at least the assigned main reading (see the reading list on Brightspace, the end of lecture slides).

Check your lecture notes, see the slides, listen to the lecture recording, etc.

2.    Develop the consumer profile.

Similar to what you do in the seminar, imagine that consumer purchasing your chosen product/service.

Step 2: Reading and Application

  • What theories can you use to explain consumers’ consumption behaviour? (use all possible theories within the word limit; discuss in detail and refer to other relevant concepts).
  • Tip: Don’t limit yourself to the lecture with the name of the theory/concept you are using (e.g. The self; DMP). A lot of the lectures are connected to each other

and would help you conduct a better analysis.

e.g. remember the scenarios in the seminars; we used theories from different lectures to analyse the same consumption behaviour.

  • Based on your analysis, what marketing recommendations do you have for the brand to influence consumers; justify your recommendations using theories/concepts.

Step 3:Writing and structuring

  • Create an outline for your report.
  • Consider what do you want to say (i.e. your analysis)
  • Does each paragraph introduce one point that connects to the previous paragraph and link to the next one in a logical way?
  • Proofread your work.

Extra Support for assessment

Library team:

  • Support with using the library; referencing. Can arrange one-one meeting.

•        Learning Innovation and Development Centre (LIDC):

Support students who want to improve their academic skills, provide advice related to assessments etc. Can arrange one-one meeting

Good luck!

Order Now

Get expert help for BIK0028/BIH2014 Tips for Individual report assessment and many more. 24X7 help, plag free solution. Order online now!

Universal Assignment (July 18, 2025) BIK0028/BIH2014 Tips for Individual report assessment. Retrieved from https://universalassignment.com/bik0028-bih2014-tips-for-individual-report-assessment/.
"BIK0028/BIH2014 Tips for Individual report assessment." Universal Assignment - July 18, 2025, https://universalassignment.com/bik0028-bih2014-tips-for-individual-report-assessment/
Universal Assignment January 22, 2024 BIK0028/BIH2014 Tips for Individual report assessment., viewed July 18, 2025,<https://universalassignment.com/bik0028-bih2014-tips-for-individual-report-assessment/>
Universal Assignment - BIK0028/BIH2014 Tips for Individual report assessment. [Internet]. [Accessed July 18, 2025]. Available from: https://universalassignment.com/bik0028-bih2014-tips-for-individual-report-assessment/
"BIK0028/BIH2014 Tips for Individual report assessment." Universal Assignment - Accessed July 18, 2025. https://universalassignment.com/bik0028-bih2014-tips-for-individual-report-assessment/
"BIK0028/BIH2014 Tips for Individual report assessment." Universal Assignment [Online]. Available: https://universalassignment.com/bik0028-bih2014-tips-for-individual-report-assessment/. [Accessed: July 18, 2025]

Please note along with our service, we will provide you with the following deliverables:

Please do not hesitate to put forward any queries regarding the service provision.

We look forward to having you on board with us.

Categories

Get 90%* Discount on Assignment Help

Most Frequent Questions & Answers

Universal Assignment Services is the best place to get help in your all kind of assignment help. We have 172+ experts available, who can help you to get HD+ grades. We also provide Free Plag report, Free Revisions,Best Price in the industry guaranteed.

We provide all kinds of assignmednt help, Report writing, Essay Writing, Dissertations, Thesis writing, Research Proposal, Research Report, Home work help, Question Answers help, Case studies, mathematical and Statistical tasks, Website development, Android application, Resume/CV writing, SOP(Statement of Purpose) Writing, Blog/Article, Poster making and so on.

We are available round the clock, 24X7, 365 days. You can appach us to our Whatsapp number +1 (613)778 8542 or email to info@universalassignment.com . We provide Free revision policy, if you need and revisions to be done on the task, we will do the same for you as soon as possible.

We provide services mainly to all major institutes and Universities in Australia, Canada, China, Malaysia, India, South Africa, New Zealand, Singapore, the United Arab Emirates, the United Kingdom, and the United States.

We provide lucrative discounts from 28% to 70% as per the wordcount, Technicality, Deadline and the number of your previous assignments done with us.

After your assignment request our team will check and update you the best suitable service for you alongwith the charges for the task. After confirmation and payment team will start the work and provide the task as per the deadline.

Yes, we will provide Plagirism free task and a free turnitin report along with the task without any extra cost.

No, if the main requirement is same, you don’t have to pay any additional amount. But it there is a additional requirement, then you have to pay the balance amount in order to get the revised solution.

The Fees are as minimum as $10 per page(1 page=250 words) and in case of a big task, we provide huge discounts.

We accept all the major Credit and Debit Cards for the payment. We do accept Paypal also.

Popular Assignments

Assignment Help in Mumbai – Trusted, AI-Powered & 100% Plagiarism-Free

Are you a student in Mumbai struggling with tight deadlines, complex assignments, or back-to-back submissions? Don’t worry — Universal Assignment offers the most trusted and professional assignment help in Mumbai, blending AI-powered tools with human expertise to deliver original, high-quality content every time. Whether you’re enrolled in Mumbai University, IIT

Read More »

Sociology Project: Case Analysis of Sarah

Assessment 3 – Final Project (35%)Final ProjectA 2000-word project consisting of three parts.Due: Sunday of Week 11Throughout the trimester, we discuss several serious social issues (e.g., family violence, inequality, poverty, mental health, addiction) and also examine various sociological perspectives (theories) that allow us to view these issues from different angles,

Read More »

ACC1AMD – Fundamentals of Accounting

GENERAL INFORMATION SUBMISSION: RELEVANT SUBJECT LEARNING INTENDED OUTCOMESSILO 1 – Explain the role of accounting in the business environmentSILO 2 – Apply fundamental accounting concepts and ethical principles in recording and reportingbusiness transactions.SILO 3 – Prepare basic financial statements and analyse financial reports for decision-making purposes.SILO 4 – Use information

Read More »

ICT504 IT Project Management

ICT504 IT Project ManagementActivity – Week 11Tech Innovate, a mid-sized technology firm specializing in software development, decided tooutsource its IT support services to a third-party provider, IT Assist Solutions, based in anothercountry. IT Assist Solutions was chosen for its competitive pricing, proven track record andability to provide 24/7 support. The

Read More »

EC502 Language and Literacy in the Early Years

Detailed Assessment Brief Assessment 1- Individual Assessment – Essay Unit Code/Description EC502 Language and Literacy in the Early Years Course/Subject Bachelor of Early Childhood Education Semester March 2025 Assessment Overview   Unit Learning Outcomes Addressed 1, 2, 3, 4 Assessment Objective Assessment 2: Essay Provide a critical review of relevant

Read More »

Examining the Factors Influencing Tourist Arrival

Assignment TaskYou are a strategist working for a major hospitality group based in Australia. The company is planninginternational expansion, and the board has asked you to compile a report to identify the most suitablelocation for the project. The board has shortlisted two international locations (which will be allocatedto you by

Read More »

Decision Making and Problem solving

Assignment Title:“What Are People Saying Online? Using Internet-Based Qualitative Research to SupportBusiness Decision-Making”OverviewIn this assignment, your group (2-4 students from same campus) will investigate howpeople talk online about a business, product, or issue. Using qualitative research techniques,you will collect online data, identify key themes, and recommend actions a business cantake

Read More »

HGA237|337 Juvenile Justice and Child Protection

InstructionsPlease read these instructions carefully. The submission time is Tuesday 10th of June 11:59pm. This is an open-book examination which should take no longer than2 hours to complete. You should set aside 15 minutes for readingtime in addition to these 2 hours. The total time therefore should be2 hours and

Read More »

Assignment Help in Turkey – AI-Powered, Plagiarism-Free Solutions

Are you a student in Turkey seeking reliable assignment help that’s fast, affordable, and 100% original? Universal Assignment combines expert academic guidance with advanced AI tools to deliver top-quality, plagiarism-free work—tailored for students in Istanbul, Ankara, İzmir, and all over Turkey. Why Universal Assignment is Turkey’s #1 Choice Turkish students

Read More »

Assignment Help in Greece – AI-Powered, Plagiarism-Free Academic Support

Struggling with tight deadlines and complex academic tasks in Greece? Whether you’re studying in Athens, Thessaloniki, Patras, or any other city, Universal Assignment is your trusted platform for assignment help in Greece. We combine expert academic writers with advanced AI tools to deliver high-quality, plagiarism-free solutions—on time, every time. ✅

Read More »

Assignment Help in Iraq – AI-Powered, Plagiarism-Free Academic Solutions

Need expert assignment help in Iraq? Whether you’re studying in Baghdad, Basra, Erbil, Mosul, or Karbala, Universal Assignment provides reliable, AI-driven academic support with 100% plagiarism-free work, fast delivery, and expert guidance for students at all academic levels. ✅ Why Students in Iraq Trust Universal Assignment With increasing academic pressure

Read More »

Assignment Help in Uzbekistan – AI-Powered, Plagiarism-Free Academic Services

Assignment Help in Uz Are you a student in Uzbekistan looking for expert, affordable, and 100% original assignment help? Whether you’re studying in Tashkent, Samarkand, Bukhara, Andijan, or Nukus, Universal Assignment delivers high-quality academic support that combines expert writers and AI-powered tools — ensuring you receive plagiarism-free, well-researched content every

Read More »

Assignment Help in Thailand – 100% Original & AI-Powered Academic Assistance

Are you a student in Thailand feeling overwhelmed by academic deadlines, complex assignments, or language barriers? Whether you’re studying in Bangkok, Chiang Mai, Khon Kaen, Pattaya, or Phuket, Universal Assignment is your trusted partner for fast, affordable, and high-quality assignment help in Thailand. We deliver AI-enhanced, plagiarism-free academic solutions tailored

Read More »

Assignment Help in New Zealand – Plagiarism-Free, AI-Enhanced Academic Support

Need assignment help in New Zealand that’s fast, affordable, and 100% original? Whether you’re studying in Auckland, Wellington, Christchurch, Hamilton, or Dunedin, Universal Assignment is your go-to academic partner. We combine expert writers and AI-powered tools to deliver assignments that meet New Zealand’s university standards—with a guaranteed plagiarism-free report. ✅

Read More »

Assignment Help in Colombia – AI-Powered, 100% Plagiarism-Free Support

Are you a student in Colombia facing academic pressure and tight deadlines? Whether you’re studying in Bogotá, Medellín, Cali, Barranquilla, or Cartagena, Universal Assignment provides expert, fast, and affordable assignment help in Colombia — powered by advanced AI tools and professional academic writers. ✅ Why Universal Assignment is Colombia’s Top

Read More »

Assignment Help in India – 100% Plagiarism-Free & AI-Powered Academic Support

Are you a student in India struggling with academic pressure, tight deadlines, or complex topics? Whether you’re in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, or pursuing online education, Universal Assignment offers expert-written, AI-enhanced, and plagiarism-free assignment help in India for every subject and level. We provide affordable, fast, and high-quality assignment

Read More »

Can't Find Your Assignment?