Unit Outline
| Unit Code | Name of unit |
| BUS202 | Business Planning |
| Unit description |
| This unit guides students step-by-step through the process of business planning. To develop their understanding of business expansion and growth, students will learn how to assess and manage risks effectively, ensuring resources are sufficient to sustain a business. This unit provides students with the opportunity to gain deep insights into the process of business planning, using proven theories and models, and utilising systematic applied approaches. Students will develop the necessary skills to think holistically in underpinning market validation, business plan development, and financial projections to support decision making. Students will develop strong presentation skills to communicate business plans and ideas to a wide range of audiences. |
1.1 Administrative details
| Associated higher education awards | Duration | Level | Academic Staff |
| Bachelor of Accounting Bachelor of Entrepreneurship and Innovation | One Semester | 2 | Lecturer: Dr Fazle Rabbi Email: Fazle.Rabbi@cihe.edu.au Unit and Course Coordinator of Bachelor of Entrepreneurship and Innovation: Dr Mahfuz Ashraf Email: mahfuz.ashraf@cihe.edu.au Course Coordinator of Bachelor of Accounting: Dr Asal Al-Odat Email: asal.alodat@cihe.edu.au |
- Core or elective unit
| ☒ Core subject | Elective subject | Other (specify below) |
1.3 Unit weighting
| Unit credit points | Total course credit points |
| 10 | 240 |
- Student workload
| Number of class hours per week | Number of personal study hours per week | Total workload hours per week |
| 3 | 7 | 10 |
1.5 Delivery mode
| Mode | Details | |
| ☒ | Face to face | On site study supported by secure access to the Learning Management System. |
| ☒ | Full-time | Full-time study involves 4 units per semester. |
| ☐ | Part-time | Part-time study involves 1 to 3 units per semester. |
- Work-integrated learning activity
1.7 Pre-requisites and co-requisites
- Yes ☒ No
If yes, provide details of the prerequisite or co-requisite requirements below.
1.8 Other resource requirements
- Yes ☒ No
If yes, provide details of the prerequisite or co-requisite requirements below.
2.1 Unit Learning Outcomes (ULO)
| On successful completion of this unit students will be able to: |
| ULO1. Outline the importance of the planning process for businesses and describe best practices of business planning. |
| ULO2. Engage in the key research and analytical task necessary to begin business planning. |
| ULO3. Analyse markets, competitors. |
| ULO4. Apply financial tools and utilise financial information in planning a business. |
| ULO5. Initiate the development of a business plan. |
- Topics included in the unit
| Week | Topic | Prescribed Reading | Assessment Timing |
| 1 | Trends and opportunities analysis for the right business | Hiduke, G., & Ryan, J. D. (2014). Small business: an entrepreneur’s business plan. 9th Edition, Cengage Learning. Chapter 01 & Chapter 02. | |
| 2 | Appropriate Opportunity Selection | Hiduke, G., & Ryan, J. D. (2014). Chapter 03 | |
| 3 | Research on Customer Needs | Hiduke, G., & Ryan, J. D. (2014). Chapter 04 | |
| 4 | Mid-semester break | ||
| 5 | Analysing Marketplace Gaps and Alternate Opportunities | Hiduke, G., & Ryan, J. D. (2014). Chapter 05 & Chapter 06 | Assessment 1 (Market Analysis) |
| 6 | Marketing and Promotions to Engage Customers | Hiduke, G., & Ryan, J. D. (2014). Chapter 07 | |
| 7 | Start-Up Concerns & Financial Projections | Hiduke, G., & Ryan, J. D. (2014). Chapter 08 | |
| 8 | Financing the Business | Hiduke, G., & Ryan, J. D. (2014). Chapter 09 | |
| 9 | Legal Concerns of the Business | Hiduke, G., & Ryan, J. D. (2014). Chapter 10 | Assessment 2 (Strategic Analysis) |
| 10 | Protecting the Business | Hiduke, G., & Ryan, J. D. (2014). Chapter 12 | |
| 11 | Buying A Business | Hiduke, G., & Ryan, J. D. (2014). Chapter 13 | |
| 12 | Franchising Opportunities and Launching with Passion | Hiduke, G., & Ryan, J. D. (2014). Chapter 14 & Chapter 15 | Assessment 3 (Business Plan) |
| 13 | Review | Materials covered from Week 01 to Week 12 | |
| 14 | Exam Preparation Week | No Final Exam | |
| 15 | Examination Week | No Final Exam |
2.3 Assessment Summary
| Type | When assessed | Weighting | ULO cross reference |
| Assessment 1: Market Analysis (Individual) A case study will be used for analysis the market situation (800 words). | Week 5 | 30% | ULOs 1, 2 & 3 |
| Assessment 2: Strategic Analysis Task (Individual) Students are to undertake an analysis of strategic planning processes and document and present ‘gap’ analysis, outlining strategic initiatives to bridge identified gaps. (700 words) | Week 9 | 25% | ULOs 1, 2, 3, 4 & 5 |
| Assessment 3: Business Plan (Individual) Students are required to prepare a 2000-word business plan for a small business, either new or existing, using material developed throughout the unit. | Week 12 | 45% | ULOs 1, 2, 3, 4 & 5 |
Prescribed and recommended reading
2.5 Grade descriptions
| Grade Level /Quality of work | Code | Range |
| High Distinction (outstanding performance) | HD | 85% and above |
| Distinction (very high level of performance) | D | 75-84% |
| Credit (high level of performance) | C | 65-74% |
| Pass (competent level of performance) | P | 50-64% |
| Fail (outright) (attempted all assessments but did not achieve 50%) | F | below 50% |
| Fail Non-Submission (did not attempt all assessments and did not achieve 50%) | FNS | below 50% |
- Academic Misconduct – plagiarism, collusion and cheating
Crown Institute of Higher Education upholds the principle that academic integrity relies on the application of honesty in all scholarly endeavour. Students of CIHE will conduct themselves in their academic studies honestly and ethically and are expected to carefully acknowledge the work of others in all their academic activities.
2.6.1 Types of academic misconduct
Academic misconduct involves cheating, collusion, plagiarism or any other conduct that deliberately or inadvertently claims ownership of an idea or concept without acknowledging the source of the information. This
includes any form of activity that negates the academic integrity of the student or another student and/or their work.
Plagiarism occurs when students fail to acknowledge that the ideas of others are being used. Specifically, it occurs when:
- other people’s work and/or ideas are paraphrased and presented without a reference;
- other students’ work is copied or partly copied;
- other people’s designs, codes or images are presented as the student’s own work;
- phrases and passages are used verbatim without quotation marks and/or without a reference to the author or source;
- lecture notes are reproduced without due acknowledgement.
Cheating occurs when a student seeks to obtain an unfair advantage in an examination or in other written or practical work required to be submitted or completed for assessment.
Collusion (unauthorised collaboration) involves working with others without permission to produce work which is then presented as work completed independently by the student. Collusion is a form of plagiarism. Students should not knowingly allow their work to be copied.
Students should be familiar with the Student Academic Integrity and Honesty Policy available on the CIHE website.
2.6.2 Avoiding academic misconduct
CIHE follows APA style of referencing. Seek support from library and academic staff on avoiding academic misconduct and appropriate referencing.
2.7 Submission of assessment items
Students are required to submit assessment items at the time and date specified in this Unit Outline. Assessment items submitted after the due date will be subject to a penalty unless the student has been given prior approval in writing for an extension of time to submit that item.
2.7.1 Penalties for late submission
An assessment item submitted after the assessment due date, without an approved extension or without approved mitigating circumstances, will be penalised. The standard penalty is the reduction of the mark allocated to the assessment item by 10% of the total mark applicable for the assessment item, for each day or part day that the item is late. Assessment items submitted more than ten days after the assessment due date are awarded zero marks.
2.7.2 Extensions and alternative arrangements
Extensions to assignment deadlines (not including exams) based on mitigating circumstances shall be at the discretion of the Lecturer for a unit. Mitigating circumstances are circumstances outside of the student’s control that have had an adverse effect on the student’s work or ability to work. Extensions of up to three days are permissible.
Students must email or otherwise write to the Lecturer prior to the due date for an assessment item. The student must produce a copy of their work to date on the assessment, demonstrating that they have commenced work.
2.7.3 Special consideration
Students requiring extensions in excess of 3 days must apply for special consideration.
Students must apply in writing with supporting documentation to the Course Coordinator for special consideration within three days of the due date of the assessment item or exam (or the extended due date if an extension has been granted).
2.7.4 Reasonable adjustment
Students with a disability may request reasonable adjustment to an assessment task to accommodate their disability. Adjustments to assessment must take into account the special characteristics of the student. Any adjustments made must be ‘reasonable’ so that they do not impose an unjustifiable hardship upon CIHE.
A request for reasonable adjustment is made by the student in writing to the Course Coordinator for the unit of study affected.
2.7.5 Resubmission
Where a student has completed all assessment tasks and marginally fails a unit of study (i.e. has achieved a score of 46-49%) the Course Coordinator may recommend that the student be offered the option of completing additional assessable work which, if completed at the prescribed standard, will result in the student passing the unit. The grade awarded after the additional assessment is finalised is limited to P or F. If the student does not take up the opportunity to complete additional assessment work the grade remains as an F.
Students should be familiar with the Student Assessment Policy on the CIHE website.
2.8 Results
Students will be notified of their results via the learning management system.
The aggregated mark for the unit of study will be moderated. Moderation may result, in some cases, in a variation of the final grade awarded to a student for the unit which is inconsistent with the individual marks awarded to the student for individual assessment items.
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