Unit Outline

Unit CodeName of unit
BUS202Business Planning
Unit description
This unit guides students step-by-step through the process of business planning. To develop their understanding of business expansion and growth, students will learn how to assess and manage risks effectively, ensuring resources are sufficient to sustain a business. This unit provides students with the opportunity to gain deep insights into the process of business planning, using proven theories and models, and utilising systematic applied approaches. Students will develop the necessary skills to think holistically in underpinning market validation, business plan development, and financial projections to support decision making. Students will develop strong presentation skills to communicate business plans and ideas to a wide range of audiences.

1.1  Administrative details

Associated higher education awardsDurationLevelAcademic Staff
Bachelor of Accounting   Bachelor of Entrepreneurship and InnovationOne Semester2Lecturer: Dr Fazle Rabbi Email: Fazle.Rabbi@cihe.edu.au Unit and Course Coordinator of Bachelor of Entrepreneurship and Innovation: Dr Mahfuz Ashraf Email: mahfuz.ashraf@cihe.edu.au Course    Coordinator    of                Bachelor          of Accounting: Dr Asal Al-Odat Email: asal.alodat@cihe.edu.au
  • Core or elective unit
☒ Core subjectElective subjectOther (specify below)

1.3  Unit weighting

Unit credit pointsTotal course credit points
  • Student workload
Number of class hours per weekNumber of personal study hours per weekTotal workload hours per week

1.5  Delivery mode

Face to faceOn site study supported by secure access to the Learning Management System.
Full-timeFull-time study involves 4 units per semester.
Part-timePart-time study involves 1 to 3 units per semester.
  • Work-integrated learning activity

1.7  Pre-requisites and co-requisites

  • Yes   ☒ No

If yes, provide details of the prerequisite or co-requisite requirements below.

1.8  Other resource requirements

  • Yes   ☒ No

If yes, provide details of the prerequisite or co-requisite requirements below.

2.1  Unit Learning Outcomes (ULO)

On successful completion of this unit students will be able to:
ULO1. Outline the importance of the planning process for businesses and describe best practices of business planning.
ULO2. Engage in the key research and analytical task necessary to begin business planning.
ULO3. Analyse markets, competitors.
ULO4. Apply financial tools and utilise financial information in planning a business.
ULO5. Initiate the development of a business plan.
  • Topics included in the unit
WeekTopicPrescribed ReadingAssessment Timing
1Trends                      and opportunities analysis for the right businessHiduke, G., & Ryan, J. D. (2014). Small business: an entrepreneur’s business plan. 9th Edition, Cengage Learning. Chapter 01 & Chapter 02. 
2Appropriate Opportunity SelectionHiduke, G., & Ryan, J. D. (2014). Chapter 03 
3Research on Customer NeedsHiduke, G., & Ryan, J. D. (2014). Chapter 04 
4Mid-semester break
5Analysing Marketplace Gaps and Alternate OpportunitiesHiduke, G., & Ryan, J. D. (2014). Chapter 05 & Chapter 06Assessment 1 (Market Analysis)
6Marketing                                  and Promotions to Engage CustomersHiduke, G., & Ryan, J. D. (2014). Chapter 07 
7Start-Up Concerns & Financial ProjectionsHiduke, G., & Ryan, J. D. (2014). Chapter 08 
8Financing the BusinessHiduke, G., & Ryan, J. D. (2014). Chapter 09 
9Legal Concerns of the BusinessHiduke, G., & Ryan, J. D. (2014). Chapter 10Assessment 2 (Strategic Analysis)
10Protecting the BusinessHiduke, G., & Ryan, J. D. (2014). Chapter 12 
11Buying A BusinessHiduke, G., & Ryan, J. D. (2014). Chapter 13 
12Franchising Opportunities                                  and Launching with PassionHiduke, G., & Ryan, J. D. (2014). Chapter 14 & Chapter 15Assessment 3 (Business Plan)
13ReviewMaterials covered from Week 01 to Week 12 
14Exam                    Preparation Week No Final Exam
15Examination Week No Final Exam

2.3  Assessment Summary

TypeWhen assessedWeightingULO cross reference
Assessment 1: Market Analysis (Individual) A case study will be used for analysis the market situation (800 words).Week 530%ULOs 1, 2 & 3
Assessment 2: Strategic Analysis Task (Individual) Students are to undertake an analysis of strategic planning processes and document and present ‘gap’ analysis, outlining strategic initiatives to bridge identified gaps. (700 words)Week 925%ULOs 1, 2, 3, 4 & 5
Assessment 3: Business Plan (Individual) Students are required to prepare a 2000-word business plan for a small business, either new or existing, using material developed throughout the unit.Week 1245%ULOs 1, 2, 3, 4 & 5
Text Box: Prescribed Texts
Hiduke, G., & Ryan, J. D. (2014). Small business: an entrepreneur's business plan. 9th Edition, Cengage Learning.

Recommended Readings
Hozack, R., Harman, S., Ferguson, T., & Howarth, D. (2021). Integrated Tactical Planning: Respond to Change, Increase Competitiveness, and Reduce Costs. John Wiley & Sons.
Galai, D., Hillel, L., & Wiener, D. (2016). How to create a successful business plan: for entrepreneurs, scientists, managers, and students. World Scientific.
Evans, V. (2013). The Financial Times Essential Guide to Developing a Business Strategy: How to Use Strategic Planning to Start Up or Grow Your Business. Pearson Education.

Prescribed and recommended reading

2.5  Grade descriptions

Grade Level /Quality of workCodeRange
High Distinction (outstanding performance)HD85% and above
Distinction (very high level of performance)D75-84%
Credit (high level of performance)C65-74%
Pass (competent level of performance)P50-64%
Fail (outright) (attempted all assessments but did not achieve 50%)Fbelow 50%
Fail Non-Submission (did not attempt all assessments and did not achieve 50%)FNSbelow 50%
  • Academic Misconduct – plagiarism, collusion and cheating

Crown Institute of Higher Education upholds the principle that academic integrity relies on the application of honesty in all scholarly endeavour. Students of CIHE will conduct themselves in their academic studies honestly and ethically and are expected to carefully acknowledge the work of others in all their academic activities.

2.6.1  Types of academic misconduct

Academic misconduct involves cheating, collusion, plagiarism or any other conduct that deliberately or inadvertently claims ownership of an idea or concept without acknowledging the source of the information. This

includes any form of activity that negates the academic integrity of the student or another student and/or their work.

Plagiarism occurs when students fail to acknowledge that the ideas of others are being used. Specifically, it occurs when:

  • other people’s work and/or ideas are paraphrased and presented without a reference;
    • other students’ work is copied or partly copied;
    • other people’s designs, codes or images are presented as the student’s own work;
    • phrases and passages are used verbatim without quotation marks and/or without a reference to the author or source;
    • lecture notes are reproduced without due acknowledgement.

Cheating occurs when a student seeks to obtain an unfair advantage in an examination or in other written or practical work required to be submitted or completed for assessment.

Collusion (unauthorised collaboration) involves working with others without permission to produce work which is then presented as work completed independently by the student. Collusion is a form of plagiarism. Students should not knowingly allow their work to be copied.

Students should be familiar with the Student Academic Integrity and Honesty Policy available on the CIHE website.

2.6.2  Avoiding academic misconduct

CIHE follows APA style of referencing. Seek support from library and academic staff on avoiding academic misconduct and appropriate referencing.

2.7  Submission of assessment items

Students are required to submit assessment items at the time and date specified in this Unit Outline. Assessment items submitted after the due date will be subject to a penalty unless the student has been given prior approval in writing for an extension of time to submit that item.

2.7.1  Penalties for late submission

An assessment item submitted after the assessment due date, without an approved extension or without approved mitigating circumstances, will be penalised. The standard penalty is the reduction of the mark allocated to the assessment item by 10% of the total mark applicable for the assessment item, for each day or part day that the item is late. Assessment items submitted more than ten days after the assessment due date are awarded zero marks.

2.7.2  Extensions and alternative arrangements

Extensions to assignment deadlines (not including exams) based on mitigating circumstances shall be at the discretion of the Lecturer for a unit. Mitigating circumstances are circumstances outside of the student’s control that have had an adverse effect on the student’s work or ability to work. Extensions of up to three days are permissible.

Students must email or otherwise write to the Lecturer prior to the due date for an assessment item. The student must produce a copy of their work to date on the assessment, demonstrating that they have commenced work.

2.7.3  Special consideration

Students requiring extensions in excess of 3 days must apply for special consideration.

Students must apply in writing with supporting documentation to the Course Coordinator for special consideration within three days of the due date of the assessment item or exam (or the extended due date if an extension has been granted).

2.7.4  Reasonable adjustment

Students with a disability may request reasonable adjustment to an assessment task to accommodate their disability. Adjustments to assessment must take into account the special characteristics of the student. Any adjustments made must be ‘reasonable’ so that they do not impose an unjustifiable hardship upon CIHE.

A request for reasonable adjustment is made by the student in writing to the Course Coordinator for the unit of study affected.

2.7.5  Resubmission

Where a student has completed all assessment tasks and marginally fails a unit of study (i.e. has achieved a score of 46-49%) the Course Coordinator may recommend that the student be offered the option of completing additional assessable work which, if completed at the prescribed standard, will result in the student passing the unit. The grade awarded after the additional assessment is finalised is limited to P or F. If the student does not take up the opportunity to complete additional assessment work the grade remains as an F.

Students should be familiar with the Student Assessment Policy on the CIHE website.

2.8  Results

Students will be notified of their results via the learning management system.

The aggregated mark for the unit of study will be moderated. Moderation may result, in some cases, in a variation of the final grade awarded to a student for the unit which is inconsistent with the individual marks awarded to the student for individual assessment items.

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