ENT11107 – Managing Innovation

ASSESSMENT BRIEF

(AY 2022/2023)

The assessment of this module comprises of two components:

A group presentation to be submitted by Friday 4th November (Week 9), counting for 30% of the final mark,

An individual report to be submitted by Friday 9th December (Week 14), counting for 70% of the final mark.

Component 1 – 30%

The first component consists in a group presentation to be recorded and submitted in Week 9.

You will work in group with 4/5 students. Each team will be required to ideate an innovative product or service to be presented in a short video (between 2 and 5 minutes). During the tutorials (Week 3 – Week 8), you will be provided with a set of tools and techniques

to scout and assess innovative ideas,
conduct market research,
effectively communicate your product or service

The video, to be submitted in Week 9, must cover the following aspects:

Name and nature of your product/service
How your product/service creates value for its final users
The results of market research on your product/service (EITHER a survey with min. 50 responses OR a focus group with 4-6 participants)
The validation of your product/service from an external stakeholder (e.g., an expert of innovation, a key partner of your product/service, etc.)

Edinburgh Napier University is a registered Scottish charity Reg. No. SC018373

Throughout the weekly sessions each team will be guided and supported in the development of the project. Formative feedback on the video will be provided during the tutorial in Week 8.

Component 2 – 70%

The second component consists in an individual report to be submitted in week 14. The report will have a wordcount of min 3,400 – max 3,600 words and will explore how innovation is managed by a small or medium enterprise (SME), chosen by the student.

Students are free to choose any SME, provided that they can collect sufficient information on it to develop a comprehensive and in-depth analysis. In Week 2 and 9, students will get familiar with a variety of sources and tools that can be used for data collection.

In addition to collecting secondary and/or primary data on the selected SME, students are expected to use concepts and frameworks from the literature to critically analyse the strategies put in place by the organisation to manage innovation. The lecture materials and the reading list provides an initial set of references to be used in the assessment: students are required to identify additional references and theories to enrich their analysis

The report will be structured as follows:

The introduction will present the SME and summarising the key points discussed in the analysis (approx. 500 words)

Section 1 will provide a historical overview of innovation within the selected SME and analyse what types of innovation your selected SME engages with, referring to key concepts from the literature on innovation: for example, marginal/radical innovation, product/process innovation, paradigm innovation, etc. (approx. 800 words)

Section 2 will describe and critically analyse the processes and strategies put in place by the selected SME to develop innovative products and services, referring to key concepts from the literature on innovation: e.g., design thinking, experiential learning, entrepreneurial teams, etc. (approx. 800 words)

Section 3 will describe and critically analyse the processes and strategies put in place by the selected SME to manage innovation, referring to key concepts from the literature on innovation: e.g., entrepreneurial leadership, intrapreneurship, innovation networks, open innovation, etc. (approx. 800 words)

Section 4 will provide three recommendations for the selected SME. These recommendations need to address criticalities emerging from the analysis and be supported by relevant references (max. 600 words).

A reference list, including all references cited in the report and formatted according to APA-7th.

Marking criteria

Component 1

	F6-F2	F1	P1	P2-P5	D1-D5
Presentation	The group	The group	The group	The group	The group
(20%)	presentation lacks a	presentation is clearly	presentation has a	presentation has a	presentation has a
	clear structure and	structured but fails to	clear structure and	clear structure and	clear structure and
	fails to clearly	clearly communicate	message, but the	message. The	message, the
	communicate your	your innovative	communication of	communication of	communication of
	innovative project	project	your innovative	your innovative	your innovative
			project is not	project is effective but	project is effective
			sufficiently effective	lacks creativity.	and creative.
			nor creative.		Excellent use of
					storytelling techniques
Ideation (40%)	No evidence of a	The innovative idea	The innovative idea	The innovative idea	The innovative idea
	coherent and in-depth	lacks a clear rational	has a clear rationale	has a clear rationale	has a clear rationale,
	ideation process.	and coherent	but lacks a coherent	and a coherent	a well-thought design
		development.	development.	development, but	and a coherent
				some aspects are not	development.
				thoroughly or
				consistently designed.
Idea testing and	No evidence that the	Idea testing and	Idea testing and	Some evidence of	Considerable
validation (40%)	innovative project has	validation do not meet	validation meet the	how idea testing and	evidence of how idea
	been tested or	the minimum	minimum	validation have been	testing and validation
	validated	requirements.	requirements but	used to improve the	have been used to
			there is no evidence	innovative project.	improve the
			of how they were		innovative project.
			used to improve the
			innovative project.

Edinburgh Napier University is a registered Scottish charity Reg. No. SC018373

Component 2

	F6-F2	F1	P1	P2-P5	D1-D5
Presentation	The report lacks a	The report lacks a	The report has a	The report has a	The report has a
(10%)	coherent structure,	coherent structure,	coherent structure,	coherent structure.	coherent structure.
	the writing style is too	the writing style is too	but the writing style is	The writing and	The writing and
	informal, and the	informal, and the	too informal, and the	referencing style	referencing style are
	references are	references are poorly	references are poorly	good, apart from	fully accurate.
	missing.	formatted.	formatted.	minor inaccuracies.
Research on the	The report does not	The report contains	The report contains	The report contains	The report contains
case study (30%)	contain any	little information on	little information on	detailed information	detailed information
	information on the	the selected SME,	the selected SME,	on the selected SME,	on the selected SME,
	selected SME.	which is not backed	supported by relevant	supported by a wide	supported by a wide
		by relevant	references.	range of sources.	range of sources
		references.			(including primary
					data).
Engagement with	No evidence of	Limited evidence of	Limited evidence of	Good evidence of	Considerable
the literature	engagement with the	engagement with the	engagement with the	engagement with the	evidence of
(30%)	literature.	literature. Mainly	literature. Only few	literature. Many	engagement with the
		reports and non-	academic references	academic references	literature, including
		academic references	are cited	are cited	references not
		are cited.			reported in the
					reading list.
Critical analysis	No evidence of critical	No evidence of critical	Some evidence of	Good evidence of	Excellent evidence of
(30%)	analysis. The report is	analysis. The report is	critical analysis. Few	critical analysis. Many	critical analysis. Many
	purely descriptive and	purely descriptive with	concepts and	concepts and	concepts and
	lacks references to	inconsistent	frameworks from the	frameworks from the	frameworks from the
	relevant theories and	references to relevant	literature are cited in	literature are cited in	literature are used to
	frameworks.	theories and	the analysis, but the	the analysis, but the	develop an in-depth
		frameworks.	links with the case	links with the case	and original analysis
			study are not always	study are not always	of the case study.
			clear.	clear.

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