ENT11107 – Managing Innovation

Managing Innovation

ASSESSMENT BRIEF

(AY 2022/2023)

The assessment of this module comprises of two components:

  • A group presentation to be submitted by Friday 4th November (Week 9), counting for 30% of the final mark,
  • An individual report to be submitted by Friday 9th December (Week 14), counting for 70% of the final mark.

Component 1 – 30%

The first component consists in a group presentation to be recorded and submitted in Week 9.

You will work in group with 4/5 students. Each team will be required to ideate an innovative product or service to be presented in a short video (between 2 and 5 minutes). During the tutorials (Week 3 – Week 8), you will be provided with a set of tools and techniques

  • to scout and assess innovative ideas,
  • conduct market research,
  • effectively communicate your product or service

The video, to be submitted in Week 9, must cover the following aspects:

  • Name and nature of your product/service
  • How your product/service creates value for its final users
  • The results of market research on your product/service (EITHER a survey with min. 50 responses OR a focus group with 4-6 participants)
  • The validation of your product/service from an external stakeholder (e.g., an expert of innovation, a key partner of your product/service, etc.)

Edinburgh Napier University is a registered Scottish charity Reg. No. SC018373

Throughout the weekly sessions each team will be guided and supported in the development of the project. Formative feedback on the video will be provided during the tutorial in Week 8.

Component 2 – 70%

The second component consists in an individual report to be submitted in week 14. The report will have a wordcount of min 3,400 – max 3,600 words and will explore how innovation is managed by a small or medium enterprise (SME), chosen by the student.

Students are free to choose any SME, provided that they can collect sufficient information on it to develop a comprehensive and in-depth analysis. In Week 2 and 9, students will get familiar with a variety of sources and tools that can be used for data collection.

In addition to collecting secondary and/or primary data on the selected SME, students are expected to use concepts and frameworks from the literature to critically analyse the strategies put in place by the organisation to manage innovation. The lecture materials and the reading list provides an initial set of references to be used in the assessment: students are required to identify additional references and theories to enrich their analysis

The report will be structured as follows:

  • The introduction will present the SME and summarising the key points discussed in the analysis (approx. 500 words)
  • Section 1 will provide a historical overview of innovation within the selected SME and analyse what types of innovation your selected SME engages with, referring to key concepts from the literature on innovation: for example, marginal/radical innovation, product/process innovation, paradigm innovation, etc. (approx. 800 words)
  • Section 2 will describe and critically analyse the processes and strategies put in place by the selected SME to develop innovative products and services, referring to key concepts from the literature on innovation: e.g., design thinking, experiential learning, entrepreneurial teams, etc. (approx. 800 words)
  • Section 3 will describe and critically analyse the processes and strategies put in place by the selected SME to manage innovation, referring to key concepts from the literature on innovation: e.g., entrepreneurial leadership, intrapreneurship, innovation networks, open innovation, etc. (approx. 800 words)
  • Section 4 will provide three recommendations for the selected SME. These recommendations need to address criticalities emerging from the analysis and be supported by relevant references (max. 600 words).
  • A reference list, including all references cited in the report and formatted according to APA-7th.

Marking criteria

Component 1

 F6-F2F1P1P2-P5D1-D5
PresentationThe groupThe groupThe groupThe groupThe group
(20%)presentation lacks apresentation is clearlypresentation has apresentation has apresentation has a
 clear structure andstructured but fails toclear structure andclear structure andclear structure and
 fails to clearlyclearly communicatemessage, but themessage. Themessage, the
 communicate youryour innovativecommunication ofcommunication ofcommunication of
 innovative projectprojectyour innovativeyour innovativeyour innovative
   project is notproject is effective butproject is effective
   sufficiently effectivelacks creativity.and creative.
   nor creative. Excellent use of
     storytelling techniques
Ideation (40%)No evidence of aThe innovative ideaThe innovative ideaThe innovative ideaThe innovative idea
 coherent and in-depthlacks a clear rationalhas a clear rationalehas a clear rationalehas a clear rationale,
 ideation process.and coherentbut lacks a coherentand a coherenta well-thought design
  development.development.development, butand a coherent
    some aspects are notdevelopment.
    thoroughly or 
    consistently designed. 
Idea testing andNo evidence that theIdea testing andIdea testing andSome evidence ofConsiderable
validation (40%)innovative project hasvalidation do not meetvalidation meet thehow idea testing andevidence of how idea
 been tested orthe minimumminimumvalidation have beentesting and validation
 validatedrequirements.requirements butused to improve thehave been used to
   there is no evidenceinnovative project.improve the
   of how they were innovative project.
   used to improve the  
   innovative project.  

Edinburgh Napier University is a registered Scottish charity Reg. No. SC018373

Component 2

 F6-F2F1P1P2-P5D1-D5
PresentationThe report lacks aThe report lacks aThe report has aThe report has aThe report has a
(10%)coherent structure,coherent structure,coherent structure,coherent structure.coherent structure.
 the writing style is toothe writing style is toobut the writing style isThe writing andThe writing and
 informal, and theinformal, and thetoo informal, and thereferencing stylereferencing style are
 references arereferences are poorlyreferences are poorlygood, apart fromfully accurate.
 missing.formatted.formatted.minor inaccuracies. 
Research on theThe report does notThe report containsThe report containsThe report containsThe report contains
case study (30%)contain anylittle information onlittle information ondetailed informationdetailed information
 information on thethe selected SME,the selected SME,on the selected SME,on the selected SME,
 selected SME.which is not backedsupported by relevantsupported by a widesupported by a wide
  by relevantreferences.range of sources.range of sources
  references.  (including primary
     data).
Engagement withNo evidence ofLimited evidence ofLimited evidence ofGood evidence ofConsiderable
the literatureengagement with theengagement with theengagement with theengagement with theevidence of
(30%)literature.literature. Mainlyliterature. Only fewliterature. Manyengagement with the
  reports and non-academic referencesacademic referencesliterature, including
  academic referencesare citedare citedreferences not
  are cited.  reported in the
     reading list.
Critical analysisNo evidence of criticalNo evidence of criticalSome evidence ofGood evidence ofExcellent evidence of
(30%)analysis. The report isanalysis. The report iscritical analysis. Fewcritical analysis. Manycritical analysis. Many
 purely descriptive andpurely descriptive withconcepts andconcepts andconcepts and
 lacks references toinconsistentframeworks from theframeworks from theframeworks from the
 relevant theories andreferences to relevantliterature are cited inliterature are cited inliterature are used to
 frameworks.theories andthe analysis, but thethe analysis, but thedevelop an in-depth
  frameworks.links with the caselinks with the caseand original analysis
   study are not alwaysstudy are not alwaysof the case study.
   clear.clear. 
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