ANZMAC Doctoral Colloquium 2019

ANZMAC Doctoral Colloquium 2019

Title of Thesis

Student’s name and surname:

University affiliation:

Contact details: provide an email address (an email address that you use regularly), and phone number (optional)

Supervisor’s name:

Supervisor’s name:

University affiliation:

Short Abstract:

A short abstract of no more than 200 words should be provided here. This short abstract should clearly and concisely communicate the key value of your paper. It should address the importance of this research, the method utilised (or proposed), preliminary results (if applicable) and implications for theory and practice. A short abstract should refrain from using excessive referencing and be kept to a minimum.

Keywords: 4 – 6 key words about your research to be provided here.

Motivation Statement:

Discuss why you want to attend the Doctoral Colloquium and what you would like to get out of it (no more than 200 words). Please be as specific as you can, i.e. what areas in your thesis do you wish to receive feedback on whilst at the ANZMAC Doctoral Colloquium?

Extended Abstract

Introduction and Research Aim

In this section you should identify the context for the research; the main research question(s), and address the ‘so what’ question or importance of the research. What is the significance of your problem? What are the potential contributions you will be making?

Background and/or Conceptual Model

In this section you should address the conceptual and/or theoretical foundations of your research.


In this section you should succinctly address the research design, the rigour of the data collection process, the quality of the data and the types of methods employed. For early stage students, focus on the proposed methodology.

Results and/or Discussion and Contribution (if applicable)

For later stage students, in this section you should succinctly address the key preliminary findings so that the ‘so what’ question can be answered and easily determined by the mentors.

The extended abstract should be between 750-1000 words, excluding the reference list.

Early stage students should focus on the research question they would like to address, the significance of their problem, and their proposed methodology. Later stage students should look to present (preliminary) findings in their extended abstract.


References should be entered onto a separate page and must follow the referencing style of the Australasian Marketing Journal format (see marketing-journal/1441-3582?generatepdf=true=)

Formatting guidelines

A single blank line should be left between paragraphs. All text should be in Times New Roman, 12pt font using the justified alignment. Page margins must be kept at 2.5cm.

Refer to the following Short Abstract and Extended Abstract examples for guidance. Note: the following examples were submitted to the main ANZMAC conference. There are different expectations for early stage and later stage students.

Early stage students will focus on the following sections in the Extended Abstract:

  • Introduction and Research Aim
  • Background and/or Conceptual Model
  • Proposed Methodology

Later stage students will focus on the following sections in the Extended Abstract:

  • Introduction and Research Aim
  • Background and/or Conceptual Model
  • Methodology
  • Preliminary findings

Cover page example

Customer Participation in Co-Configuration: Antecedents and Outcomes

Student’s name and surname:

University affiliation:

Contact details: provide an email address (provide an email address that you use regularly), and phone number (optional)

Supervisor’s name:

Supervisor’s name:

University affiliation:

Short Abstract:

Customers are increasingly demanding products that directly fit their individual needs. Organisations have responded to these demands by offering individualised products through mass customisation. As a strategy, customisation is becoming a key driver of competitive advantage, yet most research has considered the organisational view of customisation. In contrast there is relatively limited research from a customer perspective, with a small number focusing on customers as co-producers of value in the design and production process, and on satisfaction post-customisation. Hence, the aim of this research is to gain a more detailed understanding of the customer perspective. Specifically, this research focuses on co- configuration; a type of mass customisation. This study explores the customer’s participation intentions for the configuration of products, as well as the outcomes of such participation. We find participation in customisation depends on an individual’s Need for Uniqueness, Product Involvement and Perceived Behavioural Control, and significantly influences perceived aesthetics.

Keywords: Mass Customisation, Co-configuration, Brand Engagement

[Motivation Statement goes here]

Note: this Short Abstract was prepared by Jessica Pallant, Ingo Karpen, Emily Chung (RMIT University) and Sean Sands (Swinburne University) for the main ANZMAC conference.

Extended Abstract example

Customer Participation in Co-Configuration: Antecedents and Outcomes

Introduction and Research Aim

Customers are increasingly demanding products that directly fit their individual needs (Hunt, Radford & Evans 2013). As a result, Mass Customisation is becoming a key driver of competitive advantage, yet most research has only considered an organisational view (Gilmore & Pine 1997; Lampel & Mintzberg 1996). Given mass customisation is centred on providing products that fit individual customer needs, a deeper understanding from a customer perspective is imperative.

While there are many types of mass customisation, past research has focused on only a select few. This research has studied co-construction (Udwadia & Ravi Kumar 1991) or co-design (Sanders & Stappers 2008), both of which involve the customer at an early stage of the customisation process, such as prototyping or product/service creation. However, firms are increasingly offering a type of mass customisation in which the customer is involved at a later stage, such as choosing from a pre-determined set of attributes. Successful examples include mainstream brands, such as Nike ID that offer co-configuration of men’s, women’s and children’s shoes, and start-ups such as Shoes of Prey who have received $US26.4 million investment funding for their concept that allows women to co-configure their perfect shoes, and the expansion in to handbags (Business Insider 2015). Given these developments, there is a need to further understand this kind of mass customisation, which we define as co- configuration. While the term co-design (Duray et al. 2000; Lee & Chang

2011), has been used in existing literature, we use the term co-configuration to define the process whereby the customer designs a product or service from a pre-determined list of components. Co-design implies a broader involvement, often including innovation and not just configuration of components processes (Sanders

& Stappers 2008).

The aim of this study is:

To investigate the drivers for customers’ co-configuration of product/service solutions, as well as the

subsequent outcomes of co-configuration.

We address two research questions in line with this aim:

RQ1: What factors affect a customer’s intention to participate in co-configuration?

RQ2: What impact does co-configuration have on customer perceptions of products?

Conceptual Model

In order to answer the research questions, a conceptual model is proposed based on the Theory of Planned Behaviour, which suggests intention to perform a behaviour can be predicted in part by attitude, subjective norm and perceived behavioural control (Ajzen 1991). In addition to these antecedents, we also test for other relevant factors from existing literature. For instance, we test for product involvement and shopping enjoyment (Koufaris 2002) as both have been shown to impact online purchase behaviour and intention to return. Similarly, we include brand related antecedents including brand love (Carroll & Ahuvia 2006) and brand uniqueness (Liljedal & Dahlén 2015) as they both have been found to have impacts on customer interactions with brands and products.

One of the aims of this study is to consider the outcomes of participating in co-

configuration. This will be measured through Product Aesthetics, Functionality, and Symbolism (Homburg, Schwemmle & Kuehnl 2015). Previous research has shown that a desire for enhanced aesthetics, functionality and symbolism are antecedents to intention to purchase products (Homburg, Schwemmle & Kuehnl 2015). This study will consider how participating in customisation may impact these dimensions. This research will also investigate the individual outcome, repurchase intention, and brand outcome Brand Engagement (Hollebeek 2011).


Online data collection was conducted via an online survey distributed via direct email to a database of customers sourced from an industry partner. The industry partner manufactures and sells reusable coffee cups, offering customisation. Total usable sample for the study is 438 respondents.

Preliminary analysis for this research was conducted. We run descriptive statistics to obtain mean scores and compare these using t-tests across three groups: customers who have co- configured and purchased, customers who have co-configured but not purchased, and customers who have never co-configured. A Bonferroni adjustment was applied to reduce the chance of a Type 1 error. Using the same analysis technique, we compare the scores of outcomes across the same three customer types.

We also test which of the antecedents significantly influence the likelihood of customer’s participation in co- configuration. We estimate a logistic regression model with the dependent variable a binary indicator of participation and each antecedent as an independent variable. We then remove non-significant variables and re-estimate the final coefficients.

[Note: Early stage students should focus on the research question they would like to address, the significance of their problem, and their proposed methodology. Early stage students may end their paper here.]

Results, Discussion and Contributions

[Note: Later stage students should look to present (preliminary) findings here.]

Preliminary analysis indicates co-configuring products leads to higher future purchase intention, suggesting there are benefits of co-configuring to both the customer and the firm. In addition to this, there are a number of potential practical and academic implications of this research.

Given the value of customers participating in customisation, this study will identify the antecedents of this behaviour, providing marketers insights as to how to encourage more customers to customise products. Preliminary results suggest that consumers who are more involved with a product category are more likely to customise products, suggesting marketers should target frequent purchasers of a particular product category. However, the findings also suggest that the simplicity of the industry partner’s customisation tool reduces customer intentions to customise products again in the future. Hence, these findings may be used to re- design the customisation tool to provide better perceived value to customers.

It is interesting to note that of the Product Outcomes tested, only Aesthetics differed between customers who purchased a configured product and those who purchased a standard product. In research undertaken by Homburg, Schwemmle and Kuehnl (2015), Aesthetics was the

only variable to not have a significant impact on purchase intention, so it is interesting it is the only variable to have a significant difference as an outcome of co-configuration. This presents a surprising result and an interesting area for future research to compare the outcomes of participating in co-configuration across product categories.

In summary, this research extends our understanding of mass customisation, by examining the antecedents and outcomes of participating in the specific area of co-configuration.

While supporting some findings of existing literature, this study’s initial findings also present some contrasts in results that highlight inconsistencies from existing literature and suggest potentially fruitful avenues for further research.

Order Now
No Fields Found.
Universal Assignment (November 29, 2023) ANZMAC Doctoral Colloquium 2019. Retrieved from
"ANZMAC Doctoral Colloquium 2019." Universal Assignment - November 29, 2023,
Universal Assignment July 6, 2022 ANZMAC Doctoral Colloquium 2019., viewed November 29, 2023,<>
Universal Assignment - ANZMAC Doctoral Colloquium 2019. [Internet]. [Accessed November 29, 2023]. Available from:
"ANZMAC Doctoral Colloquium 2019." Universal Assignment - Accessed November 29, 2023.
"ANZMAC Doctoral Colloquium 2019." Universal Assignment [Online]. Available: [Accessed: November 29, 2023]

Please note along with our service, we will provide you with the following deliverables:

Please do not hesitate to put forward any queries regarding the service provision.

We look forward to having you on board with us.


Get 90%* Discount on Assignment Help

Most Frequent Questions & Answers

Universal Assignment Services is the best place to get help in your all kind of assignment help. We have 172+ experts available, who can help you to get HD+ grades. We also provide Free Plag report, Free Revisions,Best Price in the industry guaranteed.

We provide all kinds of assignmednt help, Report writing, Essay Writing, Dissertations, Thesis writing, Research Proposal, Research Report, Home work help, Question Answers help, Case studies, mathematical and Statistical tasks, Website development, Android application, Resume/CV writing, SOP(Statement of Purpose) Writing, Blog/Article, Poster making and so on.

We are available round the clock, 24X7, 365 days. You can appach us to our Whatsapp number +1 (613)778 8542 or email to . We provide Free revision policy, if you need and revisions to be done on the task, we will do the same for you as soon as possible.

We provide services mainly to all major institutes and Universities in Australia, Canada, China, Malaysia, India, South Africa, New Zealand, Singapore, the United Arab Emirates, the United Kingdom, and the United States.

We provide lucrative discounts from 28% to 70% as per the wordcount, Technicality, Deadline and the number of your previous assignments done with us.

After your assignment request our team will check and update you the best suitable service for you alongwith the charges for the task. After confirmation and payment team will start the work and provide the task as per the deadline.

Yes, we will provide Plagirism free task and a free turnitin report along with the task without any extra cost.

No, if the main requirement is same, you don’t have to pay any additional amount. But it there is a additional requirement, then you have to pay the balance amount in order to get the revised solution.

The Fees are as minimum as $10 per page(1 page=250 words) and in case of a big task, we provide huge discounts.

We accept all the major Credit and Debit Cards for the payment. We do accept Paypal also.

Popular Assignments

5 Places you must visit in Busan, South Korea

Write 2 articles 1st Topic: 5 Places you must visit in Busan, South Korea 2nd topic: Korean language: various tips and resources to learn Deadline: 10th October 2023 12:00 AM Instructions: Article Structure is given below Meta Description: First, you will start with a meta description of your article in

Read More »

2002HSV Human Services Research

Assessment 2: Written research proposal Worth 45% of final grade Complete your answers in this assignment template Name: xxxxxxx Student ID: xxxxxxx Title: xxxxxxx Exact word count (exc. cover sheets and reference list; max. 2,000 words): x,xxx Please specify the research methodology are you proposing to use: ☐ Quantitative                                    ☐

Read More »

COIT29226 Introduction to IoT

Assessment item 3 – Project Due date: Week 12 (8 October 2023) 11:55 pm AEST Weighting: Length: Submission: 50% There is no word limit for this report Group work (submit via Moodle) Objectives This assessment item relates to the following unit learning outcomes: Learning Outcomes Assessed: Enabling objectives What do

Read More »

BUSM1008 Assessment 2 Brief Spring 2023

Assessment 2: Individual Report (20%) and Presentation (20%) Background You are appointed as a business consultant, recruited by the company allocated to you in week 6 by your tutor.  Your role is to undertake research on the company, the allocated topic and an issue identified in the media in relation to your company and

Read More »


INDIVIDUAL ASSIGNMENT Total Marks 100 | Weighting 25% DUE: 29/09/2023, 11:55pm IMPORTANT INFORMATION: READ BEFORE YOU START SUBMISSION 11.55 pm. A 1-hour grace period is provided to students who experience a technical concern. DOCUMENT PREPARATION REFERENCING UNACCEPTABLE ACADEMIC ACTIVITIES MARKING Question 1 | [12 marks] Download the spreadsheet data that

Read More »


Assessment task 3 Individual Case Study This task is the result of your individual effort, so students must not discuss their work with anyone else, otherwise it may lead to an allegation of collusion. Weight: 15% Due: Before 5 pm on Wednesday 27th September. Late submissions will incur a penalty

Read More »

International Business INBU01-7

Module International Business INBU01-7 (NQF LEVEL 7) FORMATIVE ASSESSMENT – ASSIGNMENT C Assignment C (INBU01-7/DLO4 10/2023) Exam Date 20 October 2023 Marks 50 Assignment C (INBU01-7/DLO4 10/2023)   Total: 20 marks SECTION A (10 MARKS) – PARAGRAPH QUESTION Question 1 (10 marks) Coca-Cola is marking its 70th year in Nigeria

Read More »

Summative Assessment Help

Summative Assessment Brief: Learning Outcomes: LO1: Construct a problem/issue/need identified from practice that impacts on individual outcomes LO2: Formulate a focus-based enquiry on the identified problem/issue/need utilising an area of individual learner interest LO3: Critically evaluate the evidence base to support the proposal of the solution focused initiative LO4: Develop

Read More »

EDU30067 Teaching English

Assignment 2: Folio Template INTRODUCTION:         LESSON 1 Lesson title:   Year level: Topic:   Duration of lesson: Curriculum links: Strands & sub-strands Content descriptions       Students background knowledge: What is your starting point – what do the students already know, what have they done

Read More »

Edge Computing Security and Privacy

Proposal Background Title: Edge Computing Security and Privacy Proposal The new computing paradigm in the Internet of Things domain is known as IoT edge computing which functions by processing calculations at the edge of the network (Alli & Alam, 2020). The current technology aided by cloud and fog computing has created

Read More »

Foundations of Communication Assessment 2 Instructions

Discussion task (Total grade – 10%)   Process Work (Steps to complete the task) Answer on the Assessment 2 Submission Document – Do not upload this instruction document. Requirements (important elements to include) lastname_firstname_studentID_COMS_Assess 2_semester_year. Process for Assessment discussion tasks NOTE: If you do not participate in the class discussions then

Read More »

Assessment Two Dos and Don’ts (Internal)

Do: Read the assessment instructions carefully Read the marking rubric carefully Understand the question – break it down Conduct research – record the reference details Read the topic materials about communication theories, forms and factors and refer to them Contribute to the discussions in class or no marks for the

Read More »

Unpacking the Question: Assessment Two

Studying at university requires you to become familiar with strategies to un-pack or breakdown a variety of assessment questions/tasks throughout your studies.  Task Example of integrating the discussion, research and theories. In the group discussion my group members (name them) stated that an advertisement for a beauty product would most

Read More »

MGMT0001 Introduction to Commerce Assessment

MGMT0001 Introduction to Commerce Assessment 2 (worth 30%) Due date:                  2:00pm (AWST) Friday 15th September 2023 Submission:              Via Turnitin assessment submission link (see ‘Assessment 2’ folder in ‘Assessments’ section of Blackboard). Additional Instructions: Part A (42 marks) Nathan is a well-known chef with years of experience cooking various cuisines. After

Read More »

ACCT5011: Accounting Systems in the Digital Age

Practical Assignment Guide, Semester 2, 2023 Due Date for Submission: Monday 11th September 2023 at 5.00 PM Please note that the Folio Assignment for ACCT5011 Accounting Systems in the Digital Age is an individual assessment task worth 30% of your total marks in the unit. Please refer to the online

Read More »

EC229- Review session

Assume two cities, A and B, that can’t trade between them. Each city produces its own coconuts for its local market. If suddenly trade is possible then: D) As we saw in class, the new price will be somewhere between the original price 𝑃_𝐴,𝑃_𝐵. Hence it is impossible for consumers

Read More »

Computing Theory COSC

Computing Theory COSC 1107/1105 Assignment 1: Fundamentals Assessment Type Individual assignment. Submit online via Canvas → As- signments → Assignment 1. Marks awarded for meeting re- quirements as closely as possible. Clarifications/updates may be made via announcements/relevant discussion forums. Due Date Week 6, Sunday 27th August 2023, 11:59pm Marks 125

Read More »

BE279 Applied Statistics and Forecasting

Strategy, Operations, & Entrepreneurship Group Essex Business School Module Code BE279 Module Title Applied Statistics and Forecasting Assessment Type Individual Report (2,000 word) Academic Year 2022/23, Spring Term Submission Deadline Refer to FASER Task Specific Guidance Please note that: Module Learning Outcomes On successful completion of the module, students will

Read More »

Learning Design Tool: Little Learners Level 1 sounds

Learning Design Tool: Little Learners Level 1 sounds. Prepared by Sara Hart Date 30th August, 2023 (feel free to leave this date as it is the AT2 due date) Brief description of Learning Design   Chooseit Maker: Create, edit and play personalised learning activities that can be used in your

Read More »


HUMN1041 PEOPLE, PLACE AND SOCIAL DIFFERENCE ASSIGNMENT 1 TEMPLATE This assignment is made up of three (3) parts, plus a reference list and appendix. Marks are allocated for each section, as follows: – 1 mark Please ensure that you provide your answers in this template, and provide a Reference list

Read More »

Model 3 Launch in Australia

Client Information Company Name Tesla Contact Name   Email   Phone Number   Address Level 14, 15 Blue St. North Sydney, NSW 2060 Australia Ad link & image Project Information Project Title Model 3 Launch in Australia Project Description (100 words) Highlight the uniqueness of the car. Show the superior

Read More »

MKT10009 Marketing and the Consumer Experience

School of Business, Law and Entrepreneurship Assessment Task – Assignment 2  MKT10009 Marketing and the Consumer Experience Semester 2, 2023. Assessment Type Analytical Report Associated Unit Learning Outcomes (ULO’s) 2, 3, 4 Group or Individual task Individual Value (%) 25% Due Date Monday 20th September at 10:00 AET – Enterthis

Read More »

ASSIGNMENT – 1st Evaluation

ASSIGNMENT – 1st Evaluation Date of Submission- 4TH SEP 2023 25 MARKS COMPARATIVE PUBLIC LAW Q. You are the new Central Minister for Urban Development who is keen to make major Indian cities as smart cities. You visit different countries like USA, UK, European Countries, Japan and other developed countries

Read More »

Corporate & Financial Due Diligence Report

[Name of the company] Note: Students should keep in mind that application of legal provisions (including Securities Regulations) and analysis of the same is important. Merely putting the facts and figures won’t fetch even a decent mark. Note: Students should only mention the broad area of business. This part should

Read More »

ECON1000 S2 2023 – Marking Guidance and FAQs on GTP

Students will be marked on the extent to which they specifically answer the question and provide clear, logical, well-reasoned and sufficient explanations. Here is a summary breakdown of how marks are allocated in this GTP: Part 1 [15 marks] §  Providing relevant observations from the information provided in the articles

Read More »

ECON1000 S2 2023 – GTP Brief

ECON1000 S2 2023 – GTP Brief A.  Context and Overview The Game Theory Presentation (GTP) is worth 30% of the final mark. GTP is a ‘take-home’ exercise with a set of tasks to do. The GTP is based on Lecture Topics: L1 and L2. You will have twenty (21) days

Read More »

Order #35042 Human Rights Research Essay

Draft due 26th Aug 2,500 words (excluding references and bibliography) Instructions: Structure: Title – The Tigray War: A Critical Analysis of What the Future Holds for Human Rights in the Region What can be done to ensure human rights violations will cease and be prosecuted? Expand on different actors and

Read More »

PMC1000: Applied Pathology

Assessment Task Sheet: Poster Presentation Date: Thursday 31st August 2023 | Weighting: 30% Assessment Task 2 You are required to develop a handout style resource (pamphlet or brochure) on a selected pathological condition which is aimed at first year student paramedics. You will need to use high quality peer reviewed

Read More »

Detailed Information: Reflective Assignment

Indigenous Peoples, Law and Justice Detailed Information: Reflective Assignment Due Date:                   Tuesday 5th September 2023 at 4:00 pm (AWST). Marks:                       30% of the total marks for this unit. Assignment:              The assignment will comprise two questions. Students must answer all parts of both questions. Examinable topics: The cultural immersion exercise and/or

Read More »

Can't Find Your Assignment?

Open chat
Free Assistance
Universal Assignment
Hello 👋
How can we help you?