ANZMAC Doctoral Colloquium 2019

ANZMAC Doctoral Colloquium 2019

Title of Thesis

Student’s name and surname:

University affiliation:

Contact details: provide an email address (an email address that you use regularly), and phone number (optional)

Supervisor’s name:

Supervisor’s name:

University affiliation:

Short Abstract:

A short abstract of no more than 200 words should be provided here. This short abstract should clearly and concisely communicate the key value of your paper. It should address the importance of this research, the method utilised (or proposed), preliminary results (if applicable) and implications for theory and practice. A short abstract should refrain from using excessive referencing and be kept to a minimum.

Keywords: 4 – 6 key words about your research to be provided here.

Motivation Statement:

Discuss why you want to attend the Doctoral Colloquium and what you would like to get out of it (no more than 200 words). Please be as specific as you can, i.e. what areas in your thesis do you wish to receive feedback on whilst at the ANZMAC Doctoral Colloquium?

Extended Abstract

Introduction and Research Aim

In this section you should identify the context for the research; the main research question(s), and address the ‘so what’ question or importance of the research. What is the significance of your problem? What are the potential contributions you will be making?

Background and/or Conceptual Model

In this section you should address the conceptual and/or theoretical foundations of your research.

Methodology

In this section you should succinctly address the research design, the rigour of the data collection process, the quality of the data and the types of methods employed. For early stage students, focus on the proposed methodology.

Results and/or Discussion and Contribution (if applicable)

For later stage students, in this section you should succinctly address the key preliminary findings so that the ‘so what’ question can be answered and easily determined by the mentors.

The extended abstract should be between 750-1000 words, excluding the reference list.

Early stage students should focus on the research question they would like to address, the significance of their problem, and their proposed methodology. Later stage students should look to present (preliminary) findings in their extended abstract.

References

References should be entered onto a separate page and must follow the referencing style of the Australasian Marketing Journal format (see https://www.elsevier.com/journals/australasian- marketing-journal/1441-3582?generatepdf=true=)

Formatting guidelines

A single blank line should be left between paragraphs. All text should be in Times New Roman, 12pt font using the justified alignment. Page margins must be kept at 2.5cm.

Refer to the following Short Abstract and Extended Abstract examples for guidance. Note: the following examples were submitted to the main ANZMAC conference. There are different expectations for early stage and later stage students.

Early stage students will focus on the following sections in the Extended Abstract:

  • Introduction and Research Aim
  • Background and/or Conceptual Model
  • Proposed Methodology

Later stage students will focus on the following sections in the Extended Abstract:

  • Introduction and Research Aim
  • Background and/or Conceptual Model
  • Methodology
  • Preliminary findings

Cover page example

Customer Participation in Co-Configuration: Antecedents and Outcomes

Student’s name and surname:

University affiliation:

Contact details: provide an email address (provide an email address that you use regularly), and phone number (optional)

Supervisor’s name:

Supervisor’s name:

University affiliation:

Short Abstract:

Customers are increasingly demanding products that directly fit their individual needs. Organisations have responded to these demands by offering individualised products through mass customisation. As a strategy, customisation is becoming a key driver of competitive advantage, yet most research has considered the organisational view of customisation. In contrast there is relatively limited research from a customer perspective, with a small number focusing on customers as co-producers of value in the design and production process, and on satisfaction post-customisation. Hence, the aim of this research is to gain a more detailed understanding of the customer perspective. Specifically, this research focuses on co- configuration; a type of mass customisation. This study explores the customer’s participation intentions for the configuration of products, as well as the outcomes of such participation. We find participation in customisation depends on an individual’s Need for Uniqueness, Product Involvement and Perceived Behavioural Control, and significantly influences perceived aesthetics.

Keywords: Mass Customisation, Co-configuration, Brand Engagement

[Motivation Statement goes here]

Note: this Short Abstract was prepared by Jessica Pallant, Ingo Karpen, Emily Chung (RMIT University) and Sean Sands (Swinburne University) for the main ANZMAC conference.

Extended Abstract example

Customer Participation in Co-Configuration: Antecedents and Outcomes

Introduction and Research Aim

Customers are increasingly demanding products that directly fit their individual needs (Hunt, Radford & Evans 2013). As a result, Mass Customisation is becoming a key driver of competitive advantage, yet most research has only considered an organisational view (Gilmore & Pine 1997; Lampel & Mintzberg 1996). Given mass customisation is centred on providing products that fit individual customer needs, a deeper understanding from a customer perspective is imperative.

While there are many types of mass customisation, past research has focused on only a select few. This research has studied co-construction (Udwadia & Ravi Kumar 1991) or co-design (Sanders & Stappers 2008), both of which involve the customer at an early stage of the customisation process, such as prototyping or product/service creation. However, firms are increasingly offering a type of mass customisation in which the customer is involved at a later stage, such as choosing from a pre-determined set of attributes. Successful examples include mainstream brands, such as Nike ID that offer co-configuration of men’s, women’s and children’s shoes, and start-ups such as Shoes of Prey who have received $US26.4 million investment funding for their concept that allows women to co-configure their perfect shoes, and the expansion in to handbags (Business Insider 2015). Given these developments, there is a need to further understand this kind of mass customisation, which we define as co- configuration. While the term co-design (Duray et al. 2000; Lee & Chang

2011), has been used in existing literature, we use the term co-configuration to define the process whereby the customer designs a product or service from a pre-determined list of components. Co-design implies a broader involvement, often including innovation and not just configuration of components processes (Sanders

& Stappers 2008).

The aim of this study is:

To investigate the drivers for customers’ co-configuration of product/service solutions, as well as the

subsequent outcomes of co-configuration.

We address two research questions in line with this aim:

RQ1: What factors affect a customer’s intention to participate in co-configuration?

RQ2: What impact does co-configuration have on customer perceptions of products?

Conceptual Model

In order to answer the research questions, a conceptual model is proposed based on the Theory of Planned Behaviour, which suggests intention to perform a behaviour can be predicted in part by attitude, subjective norm and perceived behavioural control (Ajzen 1991). In addition to these antecedents, we also test for other relevant factors from existing literature. For instance, we test for product involvement and shopping enjoyment (Koufaris 2002) as both have been shown to impact online purchase behaviour and intention to return. Similarly, we include brand related antecedents including brand love (Carroll & Ahuvia 2006) and brand uniqueness (Liljedal & Dahlén 2015) as they both have been found to have impacts on customer interactions with brands and products.

One of the aims of this study is to consider the outcomes of participating in co-

configuration. This will be measured through Product Aesthetics, Functionality, and Symbolism (Homburg, Schwemmle & Kuehnl 2015). Previous research has shown that a desire for enhanced aesthetics, functionality and symbolism are antecedents to intention to purchase products (Homburg, Schwemmle & Kuehnl 2015). This study will consider how participating in customisation may impact these dimensions. This research will also investigate the individual outcome, repurchase intention, and brand outcome Brand Engagement (Hollebeek 2011).

Methodology

Online data collection was conducted via an online survey distributed via direct email to a database of customers sourced from an industry partner. The industry partner manufactures and sells reusable coffee cups, offering customisation. Total usable sample for the study is 438 respondents.

Preliminary analysis for this research was conducted. We run descriptive statistics to obtain mean scores and compare these using t-tests across three groups: customers who have co- configured and purchased, customers who have co-configured but not purchased, and customers who have never co-configured. A Bonferroni adjustment was applied to reduce the chance of a Type 1 error. Using the same analysis technique, we compare the scores of outcomes across the same three customer types.

We also test which of the antecedents significantly influence the likelihood of customer’s participation in co- configuration. We estimate a logistic regression model with the dependent variable a binary indicator of participation and each antecedent as an independent variable. We then remove non-significant variables and re-estimate the final coefficients.

[Note: Early stage students should focus on the research question they would like to address, the significance of their problem, and their proposed methodology. Early stage students may end their paper here.]

Results, Discussion and Contributions

[Note: Later stage students should look to present (preliminary) findings here.]

Preliminary analysis indicates co-configuring products leads to higher future purchase intention, suggesting there are benefits of co-configuring to both the customer and the firm. In addition to this, there are a number of potential practical and academic implications of this research.

Given the value of customers participating in customisation, this study will identify the antecedents of this behaviour, providing marketers insights as to how to encourage more customers to customise products. Preliminary results suggest that consumers who are more involved with a product category are more likely to customise products, suggesting marketers should target frequent purchasers of a particular product category. However, the findings also suggest that the simplicity of the industry partner’s customisation tool reduces customer intentions to customise products again in the future. Hence, these findings may be used to re- design the customisation tool to provide better perceived value to customers.

It is interesting to note that of the Product Outcomes tested, only Aesthetics differed between customers who purchased a configured product and those who purchased a standard product. In research undertaken by Homburg, Schwemmle and Kuehnl (2015), Aesthetics was the

only variable to not have a significant impact on purchase intention, so it is interesting it is the only variable to have a significant difference as an outcome of co-configuration. This presents a surprising result and an interesting area for future research to compare the outcomes of participating in co-configuration across product categories.

In summary, this research extends our understanding of mass customisation, by examining the antecedents and outcomes of participating in the specific area of co-configuration.

While supporting some findings of existing literature, this study’s initial findings also present some contrasts in results that highlight inconsistencies from existing literature and suggest potentially fruitful avenues for further research.

Order Now
No Fields Found.
Universal Assignment (October 2, 2022) ANZMAC Doctoral Colloquium 2019. Retrieved from https://universalassignment.com/anzmac-doctoral-colloquium-2019/.
"ANZMAC Doctoral Colloquium 2019." Universal Assignment - October 2, 2022, https://universalassignment.com/anzmac-doctoral-colloquium-2019/
Universal Assignment July 6, 2022 ANZMAC Doctoral Colloquium 2019., viewed October 2, 2022,<https://universalassignment.com/anzmac-doctoral-colloquium-2019/>
Universal Assignment - ANZMAC Doctoral Colloquium 2019. [Internet]. [Accessed October 2, 2022]. Available from: https://universalassignment.com/anzmac-doctoral-colloquium-2019/
"ANZMAC Doctoral Colloquium 2019." Universal Assignment - Accessed October 2, 2022. https://universalassignment.com/anzmac-doctoral-colloquium-2019/
"ANZMAC Doctoral Colloquium 2019." Universal Assignment [Online]. Available: https://universalassignment.com/anzmac-doctoral-colloquium-2019/. [Accessed: October 2, 2022]

Please note along with our service, we will provide you with the following deliverables:

Please do not hesitate to put forward any queries regarding the service provision.

We look forward to having you on board with us.

Get 45%* OFF on Assignment Help

Most Frequent Questions & Answers

Universal Assignment Services is the best place to get help in your all kind of assignment help. We have 172+ experts available, who can help you to get HD+ grades. We also provide Free Plag report, Free Revisions at a Pocket Friendly cost, We offer Best Price in the industry guaranteed.

We provide all kinds of assignmednt help, Report writing, Essay Writing, Dissertations, Thesis writing, Research Proposal, Research Report, Home work help, Question Answers help, Case studies, mathematical and Statistical tasks, Website development, Android application, Resume/CV writing, SOP(Statement of Purpose) Writing, Blog/Article, Poster making and so on.

We are available round the clock, 24X7, 365 days. You can appach us to our Whatsapp number +1 (613)778 8542 or email to info@universalassignment.com . We provide Free revision policy, if you need and revisions to be done on the task, we will do the same for you as soon as possible.

We provide services mainly to all major institutes and Universities in Australia, Canada, China, Malaysia, India, South Africa, New Zealand, Singapore, the United Arab Emirates, the United Kingdom, and the United States.

We provide lucrative discounts from 28% to 70% as per the wordcount, Technicality, Deadline and the number of your previous assignments done with us.

After your assignment request our team will check and update you the best suitable service for you alongwith the charges for the task. After confirmation and payment team will start the work and provide the task as per the deadline.

Yes, we will provide Plagirism free task and a free turnitin report along with the task without any extra cost.

No, if the main requirement is same, you don’t have to pay any additional amount. But it there is a additional requirement, then you have to pay the balance amount in order to get the revised solution.

The Fees are as minimum as $10 per page(1 page=250 words) and in case of a big task, we provide huge discounts.

We accept all the major Credit and Debit Cards for the payment. We do accept Paypal also.

Popular Assignments

Plant Production System Assignment Help

The Best Instant Academic Assistance Online Instant Plant Production System Assignment Help for Students Plant production system assignment help students help them understand the various theoretical and practical aspects of the subject. It is an intensive study of the scientific methods of plant production for an effective and economized production

Read More »

Integrated Science Assignment Help to Boost your Grades Immediately

Integrated Science Assignment Help for Students Integrated Science is taught from a high-school level. This consists of an investigative study of physics, chemistry, biology, forensic science, biotechnology, and geology. This is a course that introduces young students to the interconnectedness between all the scientific knowledge. Students require integrated science assignment

Read More »

Top Human Biology Assignment Help from Experts

Ask an Expert for top Human Biology Assignment Help Sometimes, expert guidance with Human Biology assignment help is all you need in order to boost your grades. Universal Assignment Help Service is a top-ranking student-help platform that offers a wide range of services for students. Students can order human biology

Read More »

Aviation Assignment Help from Experts

The Most Trusted Guidance for Students Aviation Assignment Help for All Challenging Problems Aviation assignment help online from the greatest experts can relieve student pressure to a great extent. It is well known that aviation is an extremely challenging stream, as it is, and students have to keep too many

Read More »

Growing demand for Assignment Help in Ireland

The number of multinational corporations choosing Ireland as their regional headquarters is increasing. So more and more students are choosing Ireland as an idle place to take their degrees. But studying in universities and keeping up the pace is not an easy task and getting good marks is not enough

Read More »

Board appraisal report

Weight: 40% Format: 2,000-word written report. Note: All written assessments should be submitted as Word files (.docx) (Word is available from your AIB Office 365 account) Summary Write a 2000-word Board Appraisal Report where you will evaluate an organisation’s corporate governance practices, board structure including committees and board diversity against

Read More »

49102: Traffic and Transportation

Assignment 2: Transport Modelling and Operations Due: 7 October 2022 This is an individual assignment Please answer the following questions and present your work in a report format clearly including your name and student ID on the cover page. Submit a PDF of your report into the Assignment Activity shown

Read More »

ENV3105 Hydrology Assignment 2

Assignment 2 Due date:       04 October 2022 Weighting:   25% (250 marks) 1. Overview This assessment is designed to test your achievement of selected learning objectives of Modules 6 to 9. In particular, the assignment involves estimation of urban design discharges, reservoir routing and water balance. It is intended to reinforce and

Read More »

Assessment 1: The Journal of Biological Chemistry

Guide abstract All cells within the body are bathed in a fluid. The composition of this fluid is tightly regulated to contain specific levels of various ions. Disruption in the balance of these ions can lead to cell death and damaging inflammation. However, standard surgical practice fails to consider these

Read More »

Project 2: Assignment on Scheme

Due: Oct 1, before midnight. This document first provides the aims of this project. It then lists the requirements as explicitly as possible. It then hints at how these requirements can be met. Finally, it describes how it can be submitted. Aims The aims of this project are as follows:

Read More »

Analysis of Rube Goldberg machine

Week 5 homework for tutorial  In week 4 we needed to also look at how many failures we could have to meet our six sigma level – we will also need to look at this for the times for each stage and total time. To effectively put the flame out

Read More »

PROCESS AND PHILOSOPHY OF ENGINEERING

ASSESSMENT BRIEF 3: Calculations Summary Title Calculations Due Date Monday the 3rd of October at 11:59 (NSW) AEST – End of Week 5 Length 1000-word (does not include equations, charts, graphs or tables) Weighting  35% Submission  WORD document submitted to Turnitin Unit Learning Outcomes  ULO 3: apply basic statistical analysis

Read More »

THT3114 Research Proposal

Mini Report Assignment 2 Executive Summary (100- 150 words) This is the summary of your research and thus needs to be completed after you have completed writing your research proposal. This is not counted towards the word count. Mention the key aspects of the research proposal. Separate paragraphs Area of

Read More »

LITERATURE REVIEW – DATA MINING TO RESEARCH PROPOSAL

ASSESSMENT TWO: LITERATURE REVIEW – DATA MINING TO RESEARCH PROPOSAL – DESIGN RESEARCH INSTRUMENT – PRESENTATION) Task Length: Mini Report (750 words) – Research Proposal) Presentation – Not more than 15 Slides –  (Templates Provided for both the mini report and presentation)  Duration of the Video Presentation – Not more

Read More »

Assignment on COVID-19 pandemic in the hospitality industry

Exploring the new health and safety innovative business practice to restore consumer confidence in the COVID-19 pandemic in the hospitality industry Task Length: Report – 2000 words (+-10%) Task Type Individual Due week and submission deadline Week 11 – SUNDAY – 02/10/2022 – 23:59 Value 40%   PART A: On

Read More »

Assignment Help in Israel

Leading assignments help in Israel Israel is known for its high-tech development, innovations, and entrepreneurship, and is home to the best start-ups in the world. Students from all over the world are drawn to this ecosystem of “innovation and development,” which is supported by a robust higher education system with

Read More »

Animal Production System Assignment Help

Animal Production System Assignment Help: Get 100% guaranteed Expert Assistance Immediately Where can you find the best Animal Production System Assignment Help Online?  Animal Production System assignment help online can boost student results while encouraging interest in the field. The hectic schedule of students, along with their burden of various

Read More »

Immediate Calculus Assignment Help from Top Experts

Immediate Calculus Assignment Help from Top Experts Calculus Assignment Help to Boost your Grades Students can now order instant Calculus assignment help on Universal Assignment Help Service in a fast and easy way. Calculus in taught at a slightly advanced stage of school, and can be an exciting subject in

Read More »

Mathematics Foundation Assignment Help

Effective Mathematics Foundation Assignment Help for Students: Order Expert Solutions Immediately Mathematics Foundation Assignment Help for Students Students often require mathematics foundation assignment help for clearing doubts, understanding the derivation of a formula or theorem, or getting urgent solutions to certain mathematical problems. Online mathematics foundation assignment help is extremely

Read More »

Mathematics Application Assignment Help

Top for Students: Order Expert Solutions Immediately for the Best Results Why do students need Mathematics Application Assignment Help? Mathematics Application assignment help can lead students to perform excellently in the subject in a convenient and relaxed way. Many students find it difficult to apply theoretical knowledge in large and

Read More »

The finest assignment helps in Saudi Arabia

Many students dream to study in Saudi Arabia as they offer some of the best facilities, and they boast one of the most spectacular and rapidly expanding higher education systems in the Middle East. So, this should be of no surprise that every year, many international students prefer to register

Read More »

Expert Solutions for the Best Arithmetic Assignment Help Online

Instant Arithmetic Assignment Help for Students Students most often require Arithmetic assignment help online to solve various calculations. Universal Assignment Help Service provides the best solutions to all arithmetic problems for each student. Students simply have to upload their assignment guidelines on their website, and a customized and accurate assignment

Read More »

Assignment help in Cameroon

The Necessity of Assignment help in Cameroon Today management degrees are one of the most prestigious degrees out there and gaining immense popularity, this degree has the most demand in the market as new startups are emerging day by day, and every company needs the best people to run their

Read More »

Assignment Help in South Korea

Difference between a Good vs Great Online Assignment Tutor The e-learning market is growing at a fast rate due to digitalization. This fact causes an increment in the demand for online tutors as students worldwide searches for a suitable solution for online assignment help in South Korea. You might hear

Read More »

Assignment Help in Japan

Outside-The-Classroom Learning Opportunities It is a typical thinking lesson that stands inside the four walls of a classroom. Some educators say the classroom is the abode of learning and knowledge. We cannot prove these statements wrong. However, one thing is certain: they are partially correct. Learning of concepts starts in

Read More »

Assignment Help in Brazil

Why do Students Consider Online Assignment Help in 2022? Academic life is full of ups and downs. Students who experience such a phase struggle to maintain the equilibrium between personal and professional life. It is because of the load of homework, exams, and participation in extracurricular activities. These events cause

Read More »

Assignment Help in Taiwan

What are the Necessities of Assignment Guidance for Students? As technology takes a new turn around, homework assignments become lengthy and complex. This academic work needs lots of core subject knowledge along with proper research to finish it with proper care. Such work is very time-consuming and hectic for the

Read More »

Assignment Help in Hong Kong

Can You Achieve High Academic Results? Every student wishes to get top scores in their exams. Yet it does not happen if you do not get the correct assignment help in Hong Kong from an online tutor. Such support is in the form of tips, advice, hacks, or taking guidance,

Read More »

VU22977 – Practice in a Legal Environment

Advanced Diploma of Legal Practice – 22565VIC PORTFOLIO- CLIENT MATTER FILE Assessment task 1 Prepare a comprehensive portfolio of documents to create a Client Matter File which must include: Element 1 Area of law Cover sheet stating client name and short description of legal matter Client Instruction Sheet, Costs Agreement

Read More »

KIT714 ICT Research Principles: Assignment 1

Practical Qualitative Research Exercise                                                                                                                                         Type:                 In-Semester, Individual Assignment Task Length:   minimum 2,000 words Weighting:     20% of total assessment for this unit Due Date:       Friday 5 August 2022 – 11:55 pm (Week05) Submission:    electronic submission on MyLO (WORD or PDF) Description:    This practical exercise will engage students in a qualitative research

Read More »

Can't Find Your Assignment?

Get Free Assignment

Open chat
1
Free Assistance
Universal Assignment
Hello 👋
How can we help you?