ANZMAC Doctoral Colloquium 2019

ANZMAC Doctoral Colloquium 2019

Title of Thesis

Student’s name and surname:

University affiliation:

Contact details: provide an email address (an email address that you use regularly), and phone number (optional)

Supervisor’s name:

Supervisor’s name:

University affiliation:

Short Abstract:

A short abstract of no more than 200 words should be provided here. This short abstract should clearly and concisely communicate the key value of your paper. It should address the importance of this research, the method utilised (or proposed), preliminary results (if applicable) and implications for theory and practice. A short abstract should refrain from using excessive referencing and be kept to a minimum.

Keywords: 4 – 6 key words about your research to be provided here.

Motivation Statement:

Discuss why you want to attend the Doctoral Colloquium and what you would like to get out of it (no more than 200 words). Please be as specific as you can, i.e. what areas in your thesis do you wish to receive feedback on whilst at the ANZMAC Doctoral Colloquium?

Extended Abstract

Introduction and Research Aim

In this section you should identify the context for the research; the main research question(s), and address the ‘so what’ question or importance of the research. What is the significance of your problem? What are the potential contributions you will be making?

Background and/or Conceptual Model

In this section you should address the conceptual and/or theoretical foundations of your research.


In this section you should succinctly address the research design, the rigour of the data collection process, the quality of the data and the types of methods employed. For early stage students, focus on the proposed methodology.

Results and/or Discussion and Contribution (if applicable)

For later stage students, in this section you should succinctly address the key preliminary findings so that the ‘so what’ question can be answered and easily determined by the mentors.

The extended abstract should be between 750-1000 words, excluding the reference list.

Early stage students should focus on the research question they would like to address, the significance of their problem, and their proposed methodology. Later stage students should look to present (preliminary) findings in their extended abstract.


References should be entered onto a separate page and must follow the referencing style of the Australasian Marketing Journal format (see marketing-journal/1441-3582?generatepdf=true=)

Formatting guidelines

A single blank line should be left between paragraphs. All text should be in Times New Roman, 12pt font using the justified alignment. Page margins must be kept at 2.5cm.

Refer to the following Short Abstract and Extended Abstract examples for guidance. Note: the following examples were submitted to the main ANZMAC conference. There are different expectations for early stage and later stage students.

Early stage students will focus on the following sections in the Extended Abstract:

  • Introduction and Research Aim
  • Background and/or Conceptual Model
  • Proposed Methodology

Later stage students will focus on the following sections in the Extended Abstract:

  • Introduction and Research Aim
  • Background and/or Conceptual Model
  • Methodology
  • Preliminary findings

Cover page example

Customer Participation in Co-Configuration: Antecedents and Outcomes

Student’s name and surname:

University affiliation:

Contact details: provide an email address (provide an email address that you use regularly), and phone number (optional)

Supervisor’s name:

Supervisor’s name:

University affiliation:

Short Abstract:

Customers are increasingly demanding products that directly fit their individual needs. Organisations have responded to these demands by offering individualised products through mass customisation. As a strategy, customisation is becoming a key driver of competitive advantage, yet most research has considered the organisational view of customisation. In contrast there is relatively limited research from a customer perspective, with a small number focusing on customers as co-producers of value in the design and production process, and on satisfaction post-customisation. Hence, the aim of this research is to gain a more detailed understanding of the customer perspective. Specifically, this research focuses on co- configuration; a type of mass customisation. This study explores the customer’s participation intentions for the configuration of products, as well as the outcomes of such participation. We find participation in customisation depends on an individual’s Need for Uniqueness, Product Involvement and Perceived Behavioural Control, and significantly influences perceived aesthetics.

Keywords: Mass Customisation, Co-configuration, Brand Engagement

[Motivation Statement goes here]

Note: this Short Abstract was prepared by Jessica Pallant, Ingo Karpen, Emily Chung (RMIT University) and Sean Sands (Swinburne University) for the main ANZMAC conference.

Extended Abstract example

Customer Participation in Co-Configuration: Antecedents and Outcomes

Introduction and Research Aim

Customers are increasingly demanding products that directly fit their individual needs (Hunt, Radford & Evans 2013). As a result, Mass Customisation is becoming a key driver of competitive advantage, yet most research has only considered an organisational view (Gilmore & Pine 1997; Lampel & Mintzberg 1996). Given mass customisation is centred on providing products that fit individual customer needs, a deeper understanding from a customer perspective is imperative.

While there are many types of mass customisation, past research has focused on only a select few. This research has studied co-construction (Udwadia & Ravi Kumar 1991) or co-design (Sanders & Stappers 2008), both of which involve the customer at an early stage of the customisation process, such as prototyping or product/service creation. However, firms are increasingly offering a type of mass customisation in which the customer is involved at a later stage, such as choosing from a pre-determined set of attributes. Successful examples include mainstream brands, such as Nike ID that offer co-configuration of men’s, women’s and children’s shoes, and start-ups such as Shoes of Prey who have received $US26.4 million investment funding for their concept that allows women to co-configure their perfect shoes, and the expansion in to handbags (Business Insider 2015). Given these developments, there is a need to further understand this kind of mass customisation, which we define as co- configuration. While the term co-design (Duray et al. 2000; Lee & Chang

2011), has been used in existing literature, we use the term co-configuration to define the process whereby the customer designs a product or service from a pre-determined list of components. Co-design implies a broader involvement, often including innovation and not just configuration of components processes (Sanders

& Stappers 2008).

The aim of this study is:

To investigate the drivers for customers’ co-configuration of product/service solutions, as well as the

subsequent outcomes of co-configuration.

We address two research questions in line with this aim:

RQ1: What factors affect a customer’s intention to participate in co-configuration?

RQ2: What impact does co-configuration have on customer perceptions of products?

Conceptual Model

In order to answer the research questions, a conceptual model is proposed based on the Theory of Planned Behaviour, which suggests intention to perform a behaviour can be predicted in part by attitude, subjective norm and perceived behavioural control (Ajzen 1991). In addition to these antecedents, we also test for other relevant factors from existing literature. For instance, we test for product involvement and shopping enjoyment (Koufaris 2002) as both have been shown to impact online purchase behaviour and intention to return. Similarly, we include brand related antecedents including brand love (Carroll & Ahuvia 2006) and brand uniqueness (Liljedal & Dahlén 2015) as they both have been found to have impacts on customer interactions with brands and products.

One of the aims of this study is to consider the outcomes of participating in co-

configuration. This will be measured through Product Aesthetics, Functionality, and Symbolism (Homburg, Schwemmle & Kuehnl 2015). Previous research has shown that a desire for enhanced aesthetics, functionality and symbolism are antecedents to intention to purchase products (Homburg, Schwemmle & Kuehnl 2015). This study will consider how participating in customisation may impact these dimensions. This research will also investigate the individual outcome, repurchase intention, and brand outcome Brand Engagement (Hollebeek 2011).


Online data collection was conducted via an online survey distributed via direct email to a database of customers sourced from an industry partner. The industry partner manufactures and sells reusable coffee cups, offering customisation. Total usable sample for the study is 438 respondents.

Preliminary analysis for this research was conducted. We run descriptive statistics to obtain mean scores and compare these using t-tests across three groups: customers who have co- configured and purchased, customers who have co-configured but not purchased, and customers who have never co-configured. A Bonferroni adjustment was applied to reduce the chance of a Type 1 error. Using the same analysis technique, we compare the scores of outcomes across the same three customer types.

We also test which of the antecedents significantly influence the likelihood of customer’s participation in co- configuration. We estimate a logistic regression model with the dependent variable a binary indicator of participation and each antecedent as an independent variable. We then remove non-significant variables and re-estimate the final coefficients.

[Note: Early stage students should focus on the research question they would like to address, the significance of their problem, and their proposed methodology. Early stage students may end their paper here.]

Results, Discussion and Contributions

[Note: Later stage students should look to present (preliminary) findings here.]

Preliminary analysis indicates co-configuring products leads to higher future purchase intention, suggesting there are benefits of co-configuring to both the customer and the firm. In addition to this, there are a number of potential practical and academic implications of this research.

Given the value of customers participating in customisation, this study will identify the antecedents of this behaviour, providing marketers insights as to how to encourage more customers to customise products. Preliminary results suggest that consumers who are more involved with a product category are more likely to customise products, suggesting marketers should target frequent purchasers of a particular product category. However, the findings also suggest that the simplicity of the industry partner’s customisation tool reduces customer intentions to customise products again in the future. Hence, these findings may be used to re- design the customisation tool to provide better perceived value to customers.

It is interesting to note that of the Product Outcomes tested, only Aesthetics differed between customers who purchased a configured product and those who purchased a standard product. In research undertaken by Homburg, Schwemmle and Kuehnl (2015), Aesthetics was the

only variable to not have a significant impact on purchase intention, so it is interesting it is the only variable to have a significant difference as an outcome of co-configuration. This presents a surprising result and an interesting area for future research to compare the outcomes of participating in co-configuration across product categories.

In summary, this research extends our understanding of mass customisation, by examining the antecedents and outcomes of participating in the specific area of co-configuration.

While supporting some findings of existing literature, this study’s initial findings also present some contrasts in results that highlight inconsistencies from existing literature and suggest potentially fruitful avenues for further research.

Order Now
No Fields Found.
Universal Assignment (February 1, 2023) ANZMAC Doctoral Colloquium 2019. Retrieved from
"ANZMAC Doctoral Colloquium 2019." Universal Assignment - February 1, 2023,
Universal Assignment July 6, 2022 ANZMAC Doctoral Colloquium 2019., viewed February 1, 2023,<>
Universal Assignment - ANZMAC Doctoral Colloquium 2019. [Internet]. [Accessed February 1, 2023]. Available from:
"ANZMAC Doctoral Colloquium 2019." Universal Assignment - Accessed February 1, 2023.
"ANZMAC Doctoral Colloquium 2019." Universal Assignment [Online]. Available: [Accessed: February 1, 2023]

Please note along with our service, we will provide you with the following deliverables:

Please do not hesitate to put forward any queries regarding the service provision.

We look forward to having you on board with us.

Get 90%* Discount on Assignment Help

Most Frequent Questions & Answers

Universal Assignment Services is the best place to get help in your all kind of assignment help. We have 172+ experts available, who can help you to get HD+ grades. We also provide Free Plag report, Free Revisions,Best Price in the industry guaranteed.

We provide all kinds of assignmednt help, Report writing, Essay Writing, Dissertations, Thesis writing, Research Proposal, Research Report, Home work help, Question Answers help, Case studies, mathematical and Statistical tasks, Website development, Android application, Resume/CV writing, SOP(Statement of Purpose) Writing, Blog/Article, Poster making and so on.

We are available round the clock, 24X7, 365 days. You can appach us to our Whatsapp number +1 (613)778 8542 or email to . We provide Free revision policy, if you need and revisions to be done on the task, we will do the same for you as soon as possible.

We provide services mainly to all major institutes and Universities in Australia, Canada, China, Malaysia, India, South Africa, New Zealand, Singapore, the United Arab Emirates, the United Kingdom, and the United States.

We provide lucrative discounts from 28% to 70% as per the wordcount, Technicality, Deadline and the number of your previous assignments done with us.

After your assignment request our team will check and update you the best suitable service for you alongwith the charges for the task. After confirmation and payment team will start the work and provide the task as per the deadline.

Yes, we will provide Plagirism free task and a free turnitin report along with the task without any extra cost.

No, if the main requirement is same, you don’t have to pay any additional amount. But it there is a additional requirement, then you have to pay the balance amount in order to get the revised solution.

The Fees are as minimum as $10 per page(1 page=250 words) and in case of a big task, we provide huge discounts.

We accept all the major Credit and Debit Cards for the payment. We do accept Paypal also.

Popular Assignments

Assessment 4: Tableau Dashboard and Report

Issued:                Monday of Week 4 Due:                     11:59PM (local Time) Wednesday of Week 7 Weight:                60% Report Length: 1500 – 4000 words + Tableau *.twbx file Overview During this assessment you will produce an interactive Tableau Dashboard and an accompanying report detailing the planning of the Tableau Dashboard. Background Tableau dashboards

Read More »

Assessment 3: Critical Review of a Tableau Dashboard

Issued:                Monday of Week 1 Due:                     11:59PM (local Time) Sunday of Week 5 Weight:                20% Length:               5-10 minutes (approx. 500-3000 words) Overview During this assessment you will produce a video presentation critically reviewing a Tableau dashboard from a design planning and communication perspective. Background Tableau dashboards are used extensively for

Read More »

Wireless Communication Engineering Assignment Help

Looking for Wireless Communication Engineering Assignment Help? If you are looking for wireless communication engineering assignment help, just get it quickly online! The good news is that you no longer need to chase your professors around with confusion about assignments. Nor do you have to stress out as chase that

Read More »

Assessment 2: Planning and Creating Static Visualisations

Due:                     11:59PM (local Time) Sunday of Week 3 Weight:                20% Length:                1000-2500 words Overview During this assessment you will produce written report detailing the planning and creation of three static visualisations derived from a data table. In this assessment, the quality of the presented visualisations is not assessed, only the

Read More »

Nursing Healthcare Case Study Assignment Help

ASSESSMENT ITEM 2: DESCRIPTION Shared decision-making is a model for clinical practice which includes patients’/clients’ values and preferences and supports them to make decisions about their own care and treatment options in collaboration with their healthcare team (Geddis-Regan et al., 2020). A patient’s/client’s culture affects the way they understand health

Read More »

BSBCRT311 Apply Critical Thinking Skills in a Team Environment

Table of Contents Table of Contents…………………………………………………………………………………………………………………. 3 About the Business Services Training Package…………………………………………………………………………………………………………………. 4 About this Unit of Competency……………………………………………………………………………………………………………… 6 Chapter 1: Prepare to Address Workplace Problem…………………………………………………………………………………………………………………. 7 ………………………………………………………………………………………………………………………………………… 8 Key Points: Chapter 1…………………………………………………………………………………………………………….. 30 Chapter 1 – ‘True’ or ‘False’ Quiz……………………………………………………………………………………………………………. 31 Chapter 2: Evaluate Solutions for Workplace Problem…………………………………………………………………………………………………………………

Read More »

BSBCRT311 Apply critical thinking skills in a team environment

WORKPLACE PROJECT TASK   Student details  Student name  Student email address  Assessment Details  About this task  This workplace project requires you to use critical thinking to resolve two typical problems in the workplace.   This assessment includes the following tasks:  Task 1: Workplace Problems  Task 2: Self-reflection  You will need 2 participants who

Read More »

BSBCRT512 Originate and Develop Concepts

Contents Section 1: Scoping a relevant issue. 5 Section 2: Generating and evaluating solutions. 8 Section 3: Concept finalisation. 11 Student name:   Assessor:   Date:   Business or Community/Social group this assessment is based on:   Documentation reviewed as preparation:   Job role assumed for this assessment:   Section

Read More »

EMS5RCE – Risk Engineering (2022)

Assignment 2 Due Date: 13th February 2023, 23:59PM 1        Outline You have been tasked to evaluate the risks associated with moving from a traditional construction method for constructing concrete formwork (such as precast), to an advanced method that will be designed to take advantage of additive and/or automated and digital

Read More »

NIT3171 ICT Business Analysis & Data Visualization

Individual Assignment – Business Analysis Case Study (Stage II – 35 marks weighing 35%) Report Submission Date (through the dropbox): (10% will be deducted for each day of delay) Presentation (5 minutes each) 10 Marks: In this assignment, a Melbourne housing dataset is given to you to apply data mining

Read More »

HSC ECONOMICS The Global Economy

HSC ECONOMICS  Assessment Notification: Task 1 Subject: Economics Topic The Global Economy Nature of Assessment Task Oral presentation with a written component Weighting 25% Teacher Ms R Ali Date of Notification Term :4 Week 5A  (2022) Due Date Term 1 (2022), Week 7A,Friday (written component) and Week 8B(Oral component)  

Read More »

Behaviour & Environment Case Study

Section 1: Overview of Issue of Human-Environment Relations & Proposed Intervention (Delete this and enter your text for this section here) Section 2: Identify all key stakeholders: (Delete this and enter your text for this section here) Section 3: Explain how the Intervention Strategy should be implemented (Delete this and

Read More »

Assignment BMSC Pharmacology Breakdown

  Section Word Limit Marks Research Time Writing Time Description Clarity N/A 5 10 mins 1 hr sentence structure; typographical errors; scientific style Reference N/A 5 20 mins 40 mins correct use of referencing style and in text citations; typically 5-10 references depending on the topic/experimental platform and drugs used

Read More »

Assessment Task 3: Portfolio Output 3

This task requires you to create a blog post and a 3-4 minute edited video that critically and creatively responds to one of the Digital Media Contexts from weeks 7-10 (this must be a different topic from what you chose for Portfolio Output 2). Your video is to be embedded

Read More »

Formulae Sheet

Formulae Sheet Current ratio Current assets Current liabilities     Quick ratio or acid test Cash + marketable securities + net receivables Current liabilities     Current cash debt coverage Net cash provided by operating activities Average current liabilities     Receivables turnover Net sales Average net trade receivables  

Read More »

Cashflow and Financial Analysis

Assessment Task: 20% Cashflow and Financial Analysis – Template IMPORTANT:  Preparing the cashflow statement and financial analysis template. The template is prepared to satisfy all the assignment business’s so there may be extra line items in the template. To submit the cash flow statement, you need to use the template

Read More »

Cashflow and Financial Analysis – Ship’em In&Out

Assessment Task: 20% Cashflow and Financial Analysis – Ship’em In&Out IMPORTANT:  Preparing the cashflow statement and Financial analysis To submit the cash flow statement, you need to use the template document in CANVAS. The template is prepared to satisfy all the assignment business’s so there may be extra line items

Read More »

Pros and Cons of Chat GPT Assignment Help

How great is Chat GPT Assignment Help? Chat GPT Assignment help is definitely an incredible possibility for students. It is a technological advancement that can generate essays and articles on a massive range of topics. Moreover, you can just ask any question, and you will get your answer right away.

Read More »

Question 10 – REPORTS

Complete the table below, by listing three types of financial reports that are produced in your workplace. Type of Report Content of Report Frequently of Report                  

Read More »


Work through the following table and indicate whether each record should be kept or destroyed. Detail the reason for your answer and how long the record should be kept (for example, legislation requirement – retain for five years). Record Keep – Yes or No Reasons Suppliers Invoices     Employee

Read More »


Using the following information, complete the Business Activity Statement, you may need to refer to the ATO website to help you complete. Download and complete the Business Activity Statement (BAS). It can be found separately on the course page.

Read More »


AVERAGE Activity 5.1 – Break-even Answers A. B.   Manage 8 Buildings Manage 10 Buildings Manage 15 Buildings Manage 20 Buildings Manage 25 Buildings Income           Less Variable Costs           Less Fixed Costs           Total Cost    

Read More »

Question 3 – Depreciation

You are the Licensee-In-Charge of Hope & Murphy Real Estate and wish to purchase computers for your new office in the CBD. Using the information below: Office fit out                      $120,000 Assets effective Life          4 years Purchase Date                  1st July STRAIGHT-LINE METHOD CALCULATION Years 1 to 4 – JOURNAL ENTRIES DEPRECIATION                                               

Read More »


Please note: Editing has been restricted in this document. From the information provided below, complete the following table: Account Name Classification Profit & Loss or Balance Sheet Amount Pay Superannuation Expense Profit & Loss $117,325 Pay Mobile Phone     $7,500 Pay Office Rent     $65,000 Land & Buildings

Read More »


Worlducation is a social startup that manufactures tablet computers for primary school students. They not only focus on the hardware, but they also have a competitive team creating software, content and activities to better engage and educate the students. Worlducation aims to change the way children learn at school by

Read More »

Can't Find Your Assignment?

Open chat
Free Assistance
Universal Assignment
Hello 👋
How can we help you?