Assessment Task 2

Health advocacy and communication plan

Rationale and multimedia plan presentation

Submission requirements

Due date and time:         Rationale: 8pm AEST Monday 23 September 2024

(Week 11)

Multimedia plan presentation: 8pm AEST Monday 30 September 2024 (Study Period)

% of final grade:         50% of overall grade

Word limit: Time limit:

Rationale: 1500 (+/- 10%)

Multimedia plan presentation: 5 minutes

Submission location:

via HSH313 AT2 CloudDeakin dropbox

Assignment

format:

Rationale: Word doc or PDF. (PDF conversion software is available

Multimedia plan presentation: PowerPoint (with Recorded Audio)

Referencing:         APA7

Assignment task

This assessment requires you to work individually and as a group deconstruct the role of media in social issues and reconstruct advocacy solutions to address cultural change.

Purpose

The purpose of this task is for you to demonstrate your critical analysis skills by deconstructing the role of the media in social issues. This task requires you to take a team-

based approach to create advocacy solutions to address cultural change. You will be reviewing the evidence-base as reported in academic, peer-reviewed journals and applying your learning to the creation of advocacy solutions.

Assignment instructions

There are three parts to this assignment:

1. Select and research your topic
2. Individually write your rationale
3. In a group, produce your multimedia plan presentation

Part 2: Report your findings (individually)

2.1 Write up your rationale, ensuring that you include the following headings and information:

Introduction

Your introduction outlines what your report will include – the key sections/discussion points in your piece.

Background

You then need to provide an outline of your topic, drawing on evidence. This should include a definition, the characteristics, and the prevalence of the population group or health issue. Your background needs to justify the need for research into the media representation of the population group or health issue.

Methods

In this section, you should present the method you used to find and select the academic, peer-reviewed journal articles.

You need to briefly describe your search strategy including a description of the databases searched and the keyword search plan.

Results

In this section, you need to summarise and synthesise the key findings from the academic, peer-reviewed journal articles you found. You need to compare and contrast the key findings across the journal articles, focusing on how the population group or health issue is represented in the media.

Discussion

In this section, you need to explain how the media representation reported in the results section impacts upon the experience of the population group or health issue.

First, you need to demonstrate how the media representation (from the results section) shapes the experience of the population group or health issue. You need to discuss the how the media representation impacts this experience positively and/or negatively drawing on the literature. You need to discuss the sufficiency of evidence for the positive and/or negative impact.

Second, you need to explain how the media representation and the experience of the health issue/population group links to ONE health model. For example, a focus on people who inject drugs (PWID) and victim blaming in the media links to the social model of health through a discussion of structural determinants rather than individual choices.

Third, you need to explain how this links to the priorities at the policy level (with reference to ONE health plan). For example, a focus on PWID links to VicHealth’s 10 year strategy Aspiration 3 (Equity).

Recommendations

Based on your key discussion points, you need to provide recommendations to improve the media representation of the population group or health issue.

Conclusion

Provide a clear conclusion at the end that summarises the key points of your rationale.

Part 3: Produce a multimedia plan presentation (in your group)

• Organise your group, based on:

Groups of three Topic selection

You can use the Assessment Task 2 Group Organisation                                                                                    Discussion Board. Then, sign-up through the AT2 Sign up Groups- SIGN UP HERE                                                                                                                                                                                    link.

• Collate and compare your rationale with your team members As a team:

Review your findings across your rationales

How is your population group or health issue represented in the media? What are the health implications of the media representation?

Why is an advocacy campaign needed?

Decide on the focus of your multimedia plan

Each team member may have looked at a different sub-topic, choose one to focus on.

Choose ONE health model to inform your campaign (e.g. social model of health)

Identify ONE policy priority from a global, national, or state strategy which aligns with your campaign (e.g. VicHealth’s 10 year strategy)

• Choose ONE clear advocacy message and design a simple multimedia plan
• The advocacy message should aim for positive cultural and social change (attitudinal change or changing public opinion) around your population group or health issue.

As a team:

Choose a position to advocate from (e.g. community health organisation, state or local government, or peak body )

Choose ONE clear advocacy message (e.g. World Down Syndrome)

• Create a presentation of your plan

Produce a presentation, ensuring that you include the following headings and information:

Introduction

Your introduction outlines the key sections/discussion points in your multimedia plan.

Objective

Clarify the objectives of your advocacy campaign. Briefly describe the need for your campaign, based on your team’s Rationales.

Rationale

Explain why a campaign is needed based on the media representation and the experience of the population group or health issue through ONE health model. Explain your campaign links to a policy priority (with reference to ONE health strategy).

Key Message

Develop a clear, compelling message that communicates the importance of your cause and motivates action. Keep the message concise, memorable, and action-oriented.

Present your plan to use storytelling, visuals, and/or real-life examples to make your message relatable and impactful.

Audience

Identify the target audience for your campaign. Who are the key stakeholders, influencers, and decision-makers you want to reach? Consider demographics, interests, beliefs, and communication preferences to tailor your messaging effectively.

Tool/Media form

Select the media type that best aligns with your target audience and campaign goal. Consider mainstream media types (i.e. television, radio) or social media platforms (i.e. Facebook, Instagram, Twitter, etc.).

Content

Create a plan for engaging content that resonates with your audience and supports your advocacy message. This may include voice, graphics, videos, infographics, blog posts, testimonials, interviews, polls, quizzes, and/or interactive features. Ensure that your content is appealing and aligned with campaign goal.

Stakeholder(s)

Outline key stakeholders beyond your audience you could partner with (i.e. peak bodies, universities, or government departments).

Conclusion

Provide a clear conclusion at the end that summarises the key points of your rationale.

References

Using appropriate sources and referencing is part of the assignment and you will get marked on this. Ensure that you use APA7 Referencing Style to reference all sources both in-text and in the reference list.

How the work will be assessed and the expected standard

Refer to the rubric: HSH313 AT2 Marking and Feedback Rubric

ULOs

Undertaking this assessment task will develop, evidence and assess your development of the following ULOs:

ULO1: Evaluate a range of contemporary health issues in relation to social diversity, through critiquing, reflecting and debating multiple perspectives around key issues.

ULO2: Critically analyse, reflect on and deconstruct the role of the mass media, the Internet, popular culture and other forms of information to evaluate, interpret and create solutions to health issues.

ULO4: Utilise evidence, and an ethical and a team-based approach, to communicate and develop skills and ideas for health advocacy and communication.

Assignment resources and support

In class and CloudDeakin resources

In order to assist you in completing this assessment task a number of exercises and resources will be provided in seminars and on CloudDeakin.

The Assessment Task 2 Resources section in the Reading List   includes a number of helpful resources.

If you have questions about this assessment, feel free to ask on the Assessment Task 2 Discussion Board .

We encourage you to be proactive and problem-solving to develop your skills in lifelong learning, with the following suggestions:

read the Unit Guide and all assignment information before posting a question

explain in your post what you have already done to try to find the information or solve the problem

to avoid duplication, read previous posts before posting a new question as it may already have been answered

answer other students’ posts when you can!

Using feedback to improve your work

Getting feedback on an assignment is an important part of the teaching and learning experience. Take some time to review the feedback you receive from markers – and use this knowledge to try to improve your assignment writing. Refer to the Deakin guide to re‐flecting on your feedback   for more detail.

Use of artificial intelligence (AI) in your work

Students can use generative artificial intelligence to generate ideas but direct copying or

use of AI generated text is not permitted. Further detail can be found here: Using genera‐ tive artificial intelligence .

Presentation requirements for Rationale

Font:         Aptos or Calibri, 11 point.

Spacing:         1.5 line spacing

Page numbers:                             Top right corner

Margins:         2.5cm on all four margins

Justification:         Left

Word limit:

Maximum word limit allowed is ± 10% (reference list not counted)

File name:

Include population group (i.e. LASTNAME_GROUP)

Cover page:

Include name, assignment title, word count, and topic

Access Plan

If you are a student experiencing a disability, health condition or mental health condition that affects your study, or your participation in university life, contact the Disability Resource Centre   for assistance and to arrange an Access Plan. An Access Plan is a study support plan prepared to minimise the educational disadvantage you may experience as a result of your disability or condition.

Extensions and Special Consideration

Refer to the HSH313 Unit Guide   for information about:

Extension to Submission Dates

Late Submission of Assessment Tasks

Special Consideration (further detail on the process can be found here: Special con‐ sideration

Your responsibility to complete your assignments with academic integrity

Breaching academic integrity in your assessments is cheating and is not accepted at Deakin. For example, you should not take someone else’s work or ideas and pass them off as your own. If your work contains material copied from a classmate or an external source, your work will be referred to the Faculty Academic Integrity Committee. If you are found guilty of an academic integrity breach, possible penalties include a zero mark for the assessment task, zero marks for the unit, or expulsion from your course.

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