
Class activities book
Student copy (For student use only) – BSBMKG501 – Identify and evaluate marketing opportunities
Student questions and activities
Questions to discuss:
Question 1: Define market research and list five factors which influence the decision to conduct market research.
Question 2: What are the benefits of market research?
Question 3: List and describe four examples of effective market research policies.
Question 4: What are the five steps to developing a market research project plan?
Question 5: What are the three types of market research services?
Question 6: List four benefits of using external consultants and service providers.
Question 7: What are the four things the business needs to learn in order to provide value for the customer?
Question 8: List four reasons why an external consultant may be beneficial and necessary.
Question 9: What are the important guidelines when identifying, evaluating and selecting a potential consultant?
Question 10: What should a contract between an organisation and a consultant include?
Question 11: What are the benefits of having a work plan?
Question 12: What aspects must be managed when working with external consultants?
Question 13: List and describe the three analyses that can be used to review the relevance of results.
Question 14: What should be considered when evaluating the performance of a project?
Question 15: What should be included in a written evaluation report?
Question 16: What should be included in revised policies?

Get expert help for BSBMKG607 Manage market research and many more. 24X7 help, plag free solution. Order online now!