Developing business and social innovation through creativity and foresight methods

Essay Topic: Developing business and social innovation through creativity and foresight methods.
- This assessment requires each student to write an individual essay exploring and critically analyzing one creativity and/or foresight method for developing business or social innovation.
- Ideation operationalizes Creativity and Innovation flows out of Ideation. Most creativity and/or foresight methods assist with operationalizing creativity but also as inputs to innovation.
- Students will critically discuss a selected creativity and/or foresight method and provide an example of application applied to a business or social context where outputs have been used to develop an innovation or to innovatively address a problem.
- Reflect on your own experience in engaging with the problem
For the selected creativity and/or foresight method, colleagues are required to critically discuss:
- Background, history, typical application context.
- Justification including advantages, limitations, preparations and/or additional tasks and activities, and costs in terms of time and funding where applicable
- an example of the method applied to a business or social context where outputs have been used to develop an innovation or to innovatively address a problem.
- Your reflection on learning the method
- Examples have to be real or disguised but clearly based on real source material. Examples may be sourced from
  - Academic case studies
  - Professional and/or company case studies
  - News or documentaries that effectively represent examples
  - Personal compilation of professional materials into an effective example
  - Personal experience with method (students may need to gain their company’s permission to use such sources, or it could be disguised or presented as an effective Hypothetical)

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BUSM7048 Innovation, Creativity and Foresight

Quarter 1, 2023

Individual Essay

“Developing Business and Social Innovation through Creativity and Foresight Methods”

<<Name of Selected creativity/foresight method>>

First name Surname (student id.), WSU email address

Abstract

Your text here summarising all parts of the essay. One paragraph (typically 100-150 words long) is enough for Abstract.

Background

<< In this section include: Discussion on selected foresight/creativity method

– Background, history, typical application context.

– Justification including advantages, limitations, preparations and/or additional tasks and activities, and costs in terms of time and funding where applicable >>

Using <<name of method>> for Innovation

<< In this section discuss an example of the method applied to a business or social context where outputs have been used to develop an innovation or to innovatively address a problem. Cite your sources of information. Try to use both scholarly and practical sources.>>

My Reflection on Learning <<name of method>> for Innovation

<< In this section reflect on your experience in learning the method, tool or approach to innovation. Preferably use a reflection framework such as Gibbs’ Reflective Cycle.>>

Conclusions

<<In this section, discuss Conclusions including at least two key insights on using the method applied to a business or social context where outputs have been used to develop an innovation or to innovatively address a problem. Use sub-headings if you wish (bold, left-justified for each of the insights discussed in this section>>

<<Key Insight 1>>

<<Key Inisght 2>>

APPENDICES

Required for Extended Discussion on analysis and key issues. Include extra discussion that cannot fit into the Word Limit of the Main Report. Do not leave in Appendix Titles that are not required. All Appendices must be written and referenced to the same standard as the main body of the Essay

<<Appendix A: Title>>

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Nunc viverra imperdiet enim

<<Appendix B: Title>>

<<Appendix n: Title>>

Appendix n:

<<Sample Landscape Set-up: Use for Long Tables, and Figures to Improve Readability>>

Appendix n: Title

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