E-Business Systems Report Assignment (50%)

Introduction

Write a research report, of about 2000 words in length, on evaluating an existing e-business system and developing a prototype for an improved e-business solution

The assignment comprises of two parts (Part A, worth 20% and Part B, worth 30%).

The first part (Part A) of this assignment is to evaluate an existing e-business system. The discussion will take the form of a well-researched e-business evaluation report, and at no time may degenerate into the author’s unsupported opinion. The point of the exercise is to identify drawbacks present in the existing e-business system and suggest an improved e-business solution that you would develop as an e-commerce website prototype in Part B of the assignment. You would justify the improvements in e-business system using various e-business performance metrics and visualisation of e-business data. Your report should be well supported with in-text citations and full references from respected sources. You should include academic journals, books, theses, trade magazines and well-respected sources of related Internet material as you find to be relevant. There should be a minimum number of FIVE (5) relevant references in your report, and only ONE (1) of these sources may be from a website. You must follow proper Harvard style referencing; including inline citation.

In the second part (Part B) of this assignment, you will develop an e-commerce website prototype as an improved e-business solution for a business enterprise you have evaluated in Part A. You will also prepare a planning and development report for the e-commerce website. Note:

As discussed in class and online, resources that may be of use have been posted onto the course website.

Part A: E-Business Evaluation Report (20%)                                                                                                                                 Due: Week 8

The report for Part A contributes (up to) 20% of your final mark. The report must include discussion of the following:

1. how is the existing e-business system used by the organisation
2. the drawbacks of the existing system
3. how an improved e-business solution is proposed to be developed
4. the technology used in the development of the solution
5. identification of the ethical, and legal implications of the solution
6. how the change would have an impact on the staff and organisation.

Week 8 deliverables An electronic copy to be uploaded before Wednesday 5pm. Please attach a copy of the Marking guide to your hardcopy of submitted report.

Part B: Planning & Development of an E-Commerce Website Prototype (30%) Due: Week 12

E-Business Systems Report Assignment (50%)

Part B contributes (up to) 30% of your final mark. It consists of a report (14%) along with an e- commerce website prototype (16%) that you would develop as an improved e-business solution for a business enterprise you have evaluated in Part A.

Report: Website Planning and Development Report (14 marks total)

The report will consist of at least the following:

1. Website Plan (5 marks)
   1. Clearly identify the goals of the business (0.5 marks), target market and demand (0.5 marks), and specific objectives of the website (1 mark) for an improved e-business solution

(2 marks)

• Provide a reliable analysis of needs, which must include both business and stakeholder requirements for the use of the website as an improvement of their e-business solution.

(2 marks)

• Identify appropriate metrics to measure objectives of the website. (1 mark)

Note: You are required to explain how you will make use of the visualisation of e-business data for the above.

2)        Website Development (7 marks)

• Detail the system development lifecycle for the website: requires a methodology description (1 mark), followed by justification of the chosen methodology (1 mark).

(2 marks)

• Provide clear reasons for choices made for the following aspects, and report limitations inherent in these choices (0.5 marks each = 5 marks):
  • development tools and PHP/scripting language(s).
  • payment systems.
  • database.
  • security and privacy management.
  • ethical and legal implications.
  • customer service and communications.
  • website style and aesthetic design.
  • website structure.
  • inclusions (e.g. media, links, community, documentation).
  • compatibility and scalability.

(5 marks)

Note: You are required to incorporate visualisation of e-business data to justify the improvements made in the proposed e-business website. Refer to the workshop textbook for SAS visual analytics on SAS Viya.

E-Business Systems Report Assignment (50%)

3)        Report Presentation (2 marks)

• The report will address the following qualitative features/concerns (0.5 marks each):
  • a title page and table of contents, and lists of tables/figures, as required.
  • appropriate use of headings, tables/graphs/images, appendices and references.
  • correct spelling and grammar throughout report.
  • logical structure to the report – complete, consistent and comprehensible.

(2 marks)

Website: E-Commerce Website Prototype (16 marks total)

1)        Prototype Functionality (13 marks)

The e-commerce website prototype will contain at least the following functionality:

1. All information about the company a reasonable person might require before undertaking an e-commerce transaction.

(1 mark)

• Requirements for customers to provide personal or sensitive information are appropriate and there is appropriate reassurance about the security (1 mark) and privacy (1 mark) of that information.

(2 marks)

• All product information (0.5 marks) and information on ethical and legal implications (1 mark) that a reasonable person might require before undertaking a transaction.

(1.5 marks)

• Shopping cart design is appropriate to meet business information and customer usage needs (1 mark).

(1 mark)

• All the customisation of the product, service and/or price that a reasonable customer might expect (1 mark).

(1 mark)

• All the payment and delivery options that would be generally appropriate, convenient and reassuring to the reasonable customer (1 mark).

(1 mark)

• A clear indication of a commitment to after-sales customer support and service (1 mark).

(1 mark)

E-Business Systems Report Assignment (50%)

• An appropriate and functional database to store product information (0.5 marks), customer information (1 mark) and transaction information (1 mark).

(2.5 mark)

1. Consistent, aesthetically pleasing design (0.5 marks) promoting the brand (0.5 marks).

(1 mark)

• Error-free and quick loading pages (0.5 marks), with several easy-to-use navigation options (0.5 mark).

(1 mark)

2)        Website Demo (3 marks)

Students are required to comprehensively give an in-class demonstration of their website to the tutor individually, and answer questions raised during the demo:

1. Website features: each student must successfully demonstrate the features of the e- commerce prototype website (1 mark) and explain them in a clear manner (e.g. complete, concise, informative and interesting) (1 mark).

(2 marks)

• Questions: each student must appropriately answer questions on how the website meets business or customer needs (1 mark).

(1 mark)

Notes to assist students in completing this assignment:

• Report: The report must be professionally presented and employ an appropriate report structure, including a titlepage, table of contents, introduction and relevant appendices (e.g. information supporting development choices, structural diagrams of the site, dataflow, use- cases and databases). A title page must include details of the course, assignment, and tutor. The document must be well presented (i.e. look professional), with appropriate language for a tech-savvy business audience, and with correct spelling and grammar. The report must include correct and complete citations and referencing, if other material/information is used to develop the report.
• Prototype. Any Web application development tool may be used to implement the e- Commerce website prototype – it must be fully functional but with limited datasets and on- site information, and also with limited security features.
• Demonstration. All features and functionality of the prototype must be demonstrated on the classroom computers. The demonstration must show the website functionality meeting underlying business and other stakeholder needs. All students must equitably participate during the in-class presentation.
• Plagiarism. Plagiarism will not be tolerated. All reports and prototype websites must be original. Each student must submit a signed statement of originality available as a coversheet with the report.

E-Business Systems Report Assignment (50%)

The set textbooks for reference are:

Schneider, G 2013, Electronic commerce, 10^th edn, Course Technology, Boston, Ma.

Workshop Textbook: Ball, N et al. 2016, SAS Visual Analytics for Professors Course Notes, SAS Institute Inc., USA.

Week 12 deliverables An electronic copy to be uploaded before Wednesday 5pm. Please attach a copy of the Marking guide to your hardcopy of submitted report.

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