| Part Task Marks 1 Extended response 20 2 Other components: branding, SMA, radio advertisement, bibliography 15 Total 35 |
| Subject: | Business Studies | Teachers: | Mears, Williams, Isler |
| Course: | HSC | Task Type: | Research report |
| Task Number: | 2 | Task Weight: | 25% |
| Notification Date: | Monday 01/03/2021 | Due Date: | Monday 22/03/2021 @ 8:30am |
| TASK DESCRIPTION | ||||
| PART 1 (20 marks) You will need to prepare a marketing report addressing the scenario below: You have recently created a new Australian company which is about to launch its first product, headphones. At launch, the product will be sold in Australia and Asia. With reference to the stimulus above, you must answer the question below: Assess why your business should use a mix of promotional strategies (20 marks) PART 2 (15 marks) As part of your marketing report you must also produce/design the following | ||||
| Marks | ||||
| Branding | Develop a new company brand name and product brand. This does not have to be done separately, but should be explicit in the other components below. | 2 | ||
| Social media advertising | Create an Instagram post | 4 |
| Radio advertisement | Record a 25 – 30 second audio file promoting your product You will be penalised if your recording is greater than 30 seconds | 4 | ||
| Bibliography | Refer to marking criteria | 5 | ||
| Due: Monday 22nd March 2021 @ 8:30am via Google Classroom Notes: Word count: 1500 words maximum. The ±10% does not apply. Please refer to the marking criteria for a specific breakdown of what is expected at each grade level.The marketing report should be structured like a section 4 HSC Business Studies extended response. In other words, it should have an introduction, body paragraphs (PEEL structure) and a conclusion.The Instagram post and radio advertisement must be submitted as separate files and attached to your Google Classroom submissionThe marketing report must include in-body / in-text referencing. Use footnotes or endnotes.The marketing report does not need to include elements of a business report such as an executive summary, situational analysis, objectives, headings, etc.A blank Google Doc will be assigned to you using Google Classroom and this file will be how you will submit your campaign. You can attach additional documents to this submission. This is the only copy that will be accepted as we will be able to track the document until the due date as we ‘assigned’ it to you in Google Classroom.Do not create your own file and share it with your teacher.Do not provide external links to other documents. You may receive a zero for any part of the task which cannot be open/viewedDo not email your assignmentTechnological failure will not be a valid excuse for a late submission, non-submission or incomplete submission. It is strongly recommended that you can open/view each of your attachments before submitting the final assignmentYou must click ‘Turn in’ to submit your Google Doc on Google ClassroomPHS HSIE teachers will not view any draft responses or plansAny additional information about this task, including changes to the task, criteria, due date, etc. will be communicated in the cohort Google Classroom Advice: You don’t have to invent a brand new type of headphone with leading edge technology. Just keep it simple, so that you can better reference your competitorsWhen you make a judgement (assess), consider what your major competitors have implementedUse more than five sources in case some of your chosen sources are deemed unsuitable. Focus on the use of news articles. Avoid the use of wikis, blogs and essay-based websites |
Head Teacher Signature:
In accordance with PHS Assessment Policy, if you are absent on the day of an assessment task you MUST present a Doctor’s Certificate to your teacher immediately on your return to school and arrange a time to complete the task. If you do not have a Doctor’s Certificate you will be awarded ZERO marks for the task, which will lead to an ‘N’ Award Warning Letter. If you are on Work Placement or representing the school at a debate or sporting event etc, it is your responsibility to inform your teacher beforehand and arrange an alternate time to complete the assessment task.
| MARKING CRITERIA (PART 1) – REPORT | ||
| Grade | Performance Descriptor | Marks |
| Demonstrates extensive knowledge and understanding relevant to the question, including a detailed judgement on the mix of promotional strategies.Extensively communicates using relevant business terminology and conceptsComprehensively applies relevant business case study/ studies and contemporary business issues, including real and hypothetical examples. Examples are rich in detail such as statistics, dates, and judgementPresent a sustained, logical and cohesive response. Comprehensive use of PEEL paragraphs in a sustained manner. Response is of an appropriate lengthComprehensive use of transition words, phrases and other sophisticated language devices to develop logical arguments throughout.Word count between 1350 and 1500 words, excluding bibliography and footnotes | 17 – | |
| A | 20 | |
| Demonstrates high level knowledge and understanding relevant to the question, including a judgement on the mix of promotional strategies. High level communication using relevant business terminology and conceptsApplies relevant business case study/ studies and contemporary business issues, including real and hypothetical examplesPresent a sustained, logical and cohesive response. Consistent use of PEEL paragraphs in a sustained manner. Response is on an appropriate lengthSome use of transition words, phrases and other sophisticated language devices to develop logical arguments throughout.Word count between 1350 and 1500 words | 14 – | |
| B | 16 | |
| C | Demonstrate sound knowledge and understanding relevant to a mix of promotional strategiesStates business terminology and concepts relevant to the questionDescribes elements of case studies / contemporary issues to support argumentsPresent a sustained and/or logical and/or cohesive response. Sound use of PEEL paragraphsWrites a series of statements articulating key ideas with appropriate languageWord count between 1350 and 1650 words, excluding bibliography and footnotes | 9 -13 |
| D | Makes reference to multiple promotional strategiesStates business terminology and conceptsOutline of a hypothetical or real business case studyPresents a limited response with the use of paragraphsUses informal or casual languageWord count below 1200 words or greater than 1650 words, excluding bibliography and footnotes | 5 – 8 |
| E | Makes reference to business strategiesInsufficient evidence of business terminologyInsufficient evidence of hypothetical or real business case studyInappropriately structured responseInsufficient evidence of paragraphsBasic use of languageWord count below 1050 words or greater than 1800 words, excluding bibliography and footnotes | 1 – 4 |
| MARKING CRITERIA (PART 2) – BRANDING, INSTAGRAM ADVERTISEMENT, RADIO ADVERTISEMENT & BIBLIOGRAPHY | ||
| Grade | Performance Descriptor | Marks |
| A | Company brand name and product brand name are describedInstagram advertisement contains all of the following features: text, colour, images, author (original poster), slogan, hashtags (#), brand name and product nameRadio advertisement extensively addresses the following: clear tone and voice, persuasive language, reference to brand name and product name, consistency with other forms of promotion and is 25-30 seconds in durationBibliography contains five suitable sources which are referenced in-body. The bibliography contains the author, title, date published and date accessed | 14 – |
| 15 | ||
| B | Company brand name or product brand name are describedInstagram advertisement contains most of the following features: text, colour, images, author (original poster), slogan, hashtags (#), brand name and product nameRadio advertisement addresses the following: clear tone and voice, persuasive language, reference to brand name and product name, and is 25-30 seconds in durationBibliography contains 3-4 suitable sources which are referenced in-body. The bibliography contains the author, title, date published and date accessed | 11 – |
| 13 | ||
| C | Company brand name or product brand name are identifiedInstagram advertisement contains some of the following features: text, colour, images, author (original poster), slogan, hashtags (#), brand name and product nameRadio advertisement addresses most of the following: clear tone and voice, persuasive language, reference to brand name and product name, consistency with other forms of promotion and is less than 20 or greater than 30 seconds in durationThe bibliography contains 3-5 sources. The bibliography contains most of the following: author, title, date published and date accessed | 7 – 10 |
| D | Instagram advertisement contains little or none of the following features: text, colour, images, author (original poster), slogan, hashtags (#), brand name and product nameSome attempt at a radio advertisementSome sources used and contains most of the following: author, title, date published and date accessed | 4 – 6 |
| E | Some of the components: branding, Instagram advertisement and radio advertisement are includedSome evidence of a bibliography | 1 – 3 |
