Live Streaming as a instrument Assignment Solved

A Report on Live Streaming

Name:

Department:

Due Date:

Total Word Count: 1685

Table of Contents

Introduction 3

Purpose of Live Stream 3

A Brief About the Live Streaming Methodology 3

Scouting the Location 4

Stream Monitoring and Hardware Requirements 4

Software Setup and Live Interaction 5

Conclusion 7

References 8

Introduction

Live streaming a way of making data accessible to a person or a group of people so that they can participate in that given event virtually. It involves sending data over the internet so that a person can view that data on a mobile or a computer or any device which can connect to the internet and can display that data (Brown, 2017). The video sent over the internet can be viewed in real time. Over the years, live streaming has been an effective way of expanding the entertainment industry. It has been a key technology which has been used by sports companies to live stream matches, by the music industry to live stream concerts and even the technology sector to live stream product launches and has also helped many companies conduct virtual meeting by live streaming their board meetings to its employees. This report discusses a similar situation in which a company ABC Technology Private Limited plans to live stream a product launch for the company. It also discusses the key factors related to it and some of the hardware and software which the company might need to host a successful live stream.

Purpose of Live Stream

In this report we discuss the product launch of an American company, ABC Technology Private Limited. The company plans to launch a new portable media player with its target customers belonging to Asian countries like China and India, Canada and the US. The company had earlier decided to launch the product in presence of the public and press but due to certain public gathering restrictions imposed by the government due to the ongoing pandemic, the company has decided to move ahead with the product launch by live streaming the whole event. As per Wilbert (2018), product launches which are broadcasted live by the help of video streaming have gained popularity over the years. Each product existing in the market has a competitor present for it. Ranging from electronics devices to daily need products, many companies try to find new methods to reach out to the public. Many companies fail to make an impact on the market because of poor marketing. Companies like Apple and Google have focused on live streaming their product launches because this method when added with a sense of lavish budget, helps create a buzz among the people.

A Brief About the Live Streaming Methodology

Video and Audio Capture

Example: Camera and Microphone

CDN or Content Delivery Network

Signal Encoder

Output Device

Figure 1 Block Diagram of a Live Stream

As per Sharrab and Sarhan (2013), the process of conducting a successful live stream can be divided into four basic steps. The first being the process of capturing the audio and video of the host or the speaker. It also includes capturing each and every detail of the things being carried out and which need to be transmitted over the internet. The encoder converts this data into electrical signals which can be transmitted over the internet. The CDN refers to the delivery network, which in our case is the internet. The output devices convert these signals into a format which the device can display.

Scouting the Location

The term often associated with the idea of a gathering or any function whether formal or informal is location (Spaeder, n.d.). The company plans to host the live stream from their office in Atlanta. The company’s head office holds a space on the top floor which can accommodate around 200 people at a time. The venue earlier decided was the City Centre Hall but which could accommodate a large crowd but keeping in mind the guidelines issued by the government for public gatherings during this pandemic, the company has decided to shift the location to one of their own locations in campus. The location shall be accessed only by the key speakers, technicians and others members of the organizing team.

Stream Monitoring and Hardware Requirements

The company plans to host their live stream on YouTube. It has played an important role in the live streaming sector by hosting various important events such as concerts, election campaigns, etc. With the launch of a dedicated extension for just live streaming, it has proved to one of the most effective hosts for a live stream (Gurunathan, 2011). The stream makes use of OBS Studio software as a middleware between the hardware and YouTube. This acts as an encoder for the stream. It supports both multiple video input by acting as a video switcher and an encoder both. It also supports effective audio editing by reducing background noise. The software helps monitor the stream by allowing the user to view various scenes from different sources and choose between sources which one to display over the live stream. It also enables recording a live stream which can be re – uploaded to ensure that the launch can be still viewed later sometime.

The stream shall be supported by 4 cameras. One camera shall be used to capture the host and key speakers. The other two cameras shall be placed on the left and right side of the podium which shall provide the left and right field of views of the speakers. These three cameras shall be placed on a gimbal which will be controlled by an expert back stage. The fourth cameras will be placed in front of a small table on the podium. The device to be launched shall be placed on this table. The purpose of this camera is to capture a pre – recorded video which shall be played on the device while the speaker discusses its features. A screen shall also be present in the back which plays the promotional video of the product on loop. Audio being one of the key components to host a successful stream is taken into special consideration (Pyramid, 2020). Each of the speaker shall be equipped with a collar microphone. Apart from these, the stage shall also be fitted with microphones which will be suspended from the ceiling so as to reduce the chances of audio loss in case a problem with the collar microphone arises. A schematic below describes a basic layout of the stream setup planned with a block diagram of the setup.

Projector Screen

Camera 1

Camera 3

Camera 4

Table for the Product

Main Area for Speakers

Figure 2 Live Stream Setup

Camera 2

Figure 2 Stream Setup and Equipment Placement

Microphone Used by Speaker

Audio Interface for Mic Used by Speaker

Ceiling Mic 1

Host Computer with Dedicated Audio Mixing Software

Audio Interface for Mic 1

Ceiling Mic 2

Audio Interface for Mic 1

Ceiling Mic 3

Audio Interface for Mic 1

Figure 3 Audio Setup

Software Setup and Live Interaction

Since the live stream uses a multiple camera setup, all the cameras need to be connected to a video switcher which can combine these signals from different cameras and feed it into the computer (Wilbert, 2020). There are both hardware and software video switchers but since hardware switchers are more robust and reliable, the stream shall prefer them over software switchers. To connect the micro – phone to the main computer, the stream shall make use of audio interfaces. The micro – phones have an XLR output, so an XLR to USB converter audio interface would be needed for each micro – phone. The stream shall be scheduled on YouTube, the generated link of which shall be posted on the company website and all social media platforms used by the company.

Most product launches are followed by a press conference where in people from various news agencies and tech heads present their questions before the hosts. But since in this case, the audience would not be physically present to participate in the event, extra efforts need to be made to enable maximum audience interaction. In this case, a campaign with a dedicated hashtag shall be hosted on Twitter. Users can make use of this to present their questions along with the hashtag. A section of the background screen shall be used to display some of the posts put up by the audience with use of the hashtag. At the end, the speaker shall answer most of the questions raised by the audience depending on the time limit allotted to the whole event.

Background Projector

Video Feed From 4 Cameras

Computer 1 with OBS Software to Combine Audio and Video from Multiple Input and Host on YouTube

Computer 2 to Control Background Projector

Audio Input From 4 Microphones

Internet

Live Stream

Audience Interaction Via Twitter

User’s Mobile/Table/Computer


Figure 4 Overview of Live Stream and Audience Interaction

Conclusion

Live streams have enhanced the effectiveness and made product launches more interesting and increased participation. It has helped some of the major tech giants such as Google and OnePlus to launch their products while making the launch reach more viewers from different parts of the World. ABC Technology Private Limited is one such company based in the US which plans to set up a live stream to launch their new media players in the market. This repost discusses the key setup required to host a successful stream.

References

Brown, J. (2017). 13 Steps to Live-Stream Video the Smart Way. Retrieved from: https://contentmarketinginstitute.com/2017/03/live-stream-video-smart/

Gurunathan, S. (2011). Youtube to Launch Live Streaming For Exclusive Member. Retrieved from: https://www.firstpost.com/tech/news-analysis/youtube-to-launch-live-streaming-for-exclusive-partners-3582213.html

Pyramid. (2020). How to Broadcast High Quality Audio to Every Streaming Platform. Retrieved from: https://pyramind.com/how-to-broadcast-high-quality-audio-to-every-streaming-platform/

Sharrab, Y. & Sarhan, N. J. (2013). Aggregate Power Consumption Modeling Of Live Video Streaming Systems In Proceedings of the 4th ACM Multimedia Systems Conference. DoI: 10.1145/2483977.2483983 ·

Spaeder, K. E. (n.d.). How to Find the Best Location. Retrieved from: https://www.entrepreneur.com/article/73784

Wilbert, M. (2018). How to Broadcast Live Your Product Launch with Streaming Video. Retrieved from: https://www.dacast.com/blog/broadcast-live-product-launch/

Wilbert, M. (2020). How to Broadcast Live Video with Multiple Sources. Retrieved from: https://www.dacast.com/blog/how-to-broadcast-live-video-with-multiple-sources/

Order Now

Get solved or fresh solution on Live Streaming as a instrument Assignment and many more. 24X7 help, plag free solution. Order online now!

Universal Assignment (October 2, 2023) Live Streaming as a instrument Assignment Solved. Retrieved from https://universalassignment.com/live-streaming-as-a-instrument-assignment-solved/.
"Live Streaming as a instrument Assignment Solved." Universal Assignment - October 2, 2023, https://universalassignment.com/live-streaming-as-a-instrument-assignment-solved/
Universal Assignment July 24, 2022 Live Streaming as a instrument Assignment Solved., viewed October 2, 2023,<https://universalassignment.com/live-streaming-as-a-instrument-assignment-solved/>
Universal Assignment - Live Streaming as a instrument Assignment Solved. [Internet]. [Accessed October 2, 2023]. Available from: https://universalassignment.com/live-streaming-as-a-instrument-assignment-solved/
"Live Streaming as a instrument Assignment Solved." Universal Assignment - Accessed October 2, 2023. https://universalassignment.com/live-streaming-as-a-instrument-assignment-solved/
"Live Streaming as a instrument Assignment Solved." Universal Assignment [Online]. Available: https://universalassignment.com/live-streaming-as-a-instrument-assignment-solved/. [Accessed: October 2, 2023]

Please note along with our service, we will provide you with the following deliverables:

Please do not hesitate to put forward any queries regarding the service provision.

We look forward to having you on board with us.

Categories

Get 90%* Discount on Assignment Help

Most Frequent Questions & Answers

Universal Assignment Services is the best place to get help in your all kind of assignment help. We have 172+ experts available, who can help you to get HD+ grades. We also provide Free Plag report, Free Revisions,Best Price in the industry guaranteed.

We provide all kinds of assignmednt help, Report writing, Essay Writing, Dissertations, Thesis writing, Research Proposal, Research Report, Home work help, Question Answers help, Case studies, mathematical and Statistical tasks, Website development, Android application, Resume/CV writing, SOP(Statement of Purpose) Writing, Blog/Article, Poster making and so on.

We are available round the clock, 24X7, 365 days. You can appach us to our Whatsapp number +1 (613)778 8542 or email to info@universalassignment.com . We provide Free revision policy, if you need and revisions to be done on the task, we will do the same for you as soon as possible.

We provide services mainly to all major institutes and Universities in Australia, Canada, China, Malaysia, India, South Africa, New Zealand, Singapore, the United Arab Emirates, the United Kingdom, and the United States.

We provide lucrative discounts from 28% to 70% as per the wordcount, Technicality, Deadline and the number of your previous assignments done with us.

After your assignment request our team will check and update you the best suitable service for you alongwith the charges for the task. After confirmation and payment team will start the work and provide the task as per the deadline.

Yes, we will provide Plagirism free task and a free turnitin report along with the task without any extra cost.

No, if the main requirement is same, you don’t have to pay any additional amount. But it there is a additional requirement, then you have to pay the balance amount in order to get the revised solution.

The Fees are as minimum as $10 per page(1 page=250 words) and in case of a big task, we provide huge discounts.

We accept all the major Credit and Debit Cards for the payment. We do accept Paypal also.

Popular Assignments

Foundations of Communication Assessment 2 Instructions

Discussion task (Total grade – 10%)   Process Work (Steps to complete the task) Answer on the Assessment 2 Submission Document – Do not upload this instruction document. Requirements (important elements to include) lastname_firstname_studentID_COMS_Assess 2_semester_year. Process for Assessment discussion tasks NOTE: If you do not participate in the class discussions then

Read More »

Assessment Two Dos and Don’ts (Internal)

Do: Read the assessment instructions carefully Read the marking rubric carefully Understand the question – break it down Conduct research – record the reference details Read the topic materials about communication theories, forms and factors and refer to them Contribute to the discussions in class or no marks for the

Read More »

Unpacking the Question: Assessment Two

Studying at university requires you to become familiar with strategies to un-pack or breakdown a variety of assessment questions/tasks throughout your studies.  Task Example of integrating the discussion, research and theories. In the group discussion my group members (name them) stated that an advertisement for a beauty product would most

Read More »

MGMT0001 Introduction to Commerce Assessment

MGMT0001 Introduction to Commerce Assessment 2 (worth 30%) Due date:                  2:00pm (AWST) Friday 15th September 2023 Submission:              Via Turnitin assessment submission link (see ‘Assessment 2’ folder in ‘Assessments’ section of Blackboard). Additional Instructions: Part A (42 marks) Nathan is a well-known chef with years of experience cooking various cuisines. After

Read More »

ACCT5011: Accounting Systems in the Digital Age

Practical Assignment Guide, Semester 2, 2023 Due Date for Submission: Monday 11th September 2023 at 5.00 PM Please note that the Folio Assignment for ACCT5011 Accounting Systems in the Digital Age is an individual assessment task worth 30% of your total marks in the unit. Please refer to the online

Read More »

EC229- Review session

Assume two cities, A and B, that can’t trade between them. Each city produces its own coconuts for its local market. If suddenly trade is possible then: D) As we saw in class, the new price will be somewhere between the original price 𝑃_𝐴,𝑃_𝐵. Hence it is impossible for consumers

Read More »

Computing Theory COSC

Computing Theory COSC 1107/1105 Assignment 1: Fundamentals Assessment Type Individual assignment. Submit online via Canvas → As- signments → Assignment 1. Marks awarded for meeting re- quirements as closely as possible. Clarifications/updates may be made via announcements/relevant discussion forums. Due Date Week 6, Sunday 27th August 2023, 11:59pm Marks 125

Read More »

BE279 Applied Statistics and Forecasting

Strategy, Operations, & Entrepreneurship Group Essex Business School Module Code BE279 Module Title Applied Statistics and Forecasting Assessment Type Individual Report (2,000 word) Academic Year 2022/23, Spring Term Submission Deadline Refer to FASER Task Specific Guidance Please note that: Module Learning Outcomes On successful completion of the module, students will

Read More »

Learning Design Tool: Little Learners Level 1 sounds

Learning Design Tool: Little Learners Level 1 sounds. Prepared by Sara Hart Date 30th August, 2023 (feel free to leave this date as it is the AT2 due date) Brief description of Learning Design   Chooseit Maker: Create, edit and play personalised learning activities that can be used in your

Read More »

HUMN1041 PEOPLE, PLACE AND SOCIAL DIFFERENCE ASSIGNMENT

HUMN1041 PEOPLE, PLACE AND SOCIAL DIFFERENCE ASSIGNMENT 1 TEMPLATE This assignment is made up of three (3) parts, plus a reference list and appendix. Marks are allocated for each section, as follows: – 1 mark Please ensure that you provide your answers in this template, and provide a Reference list

Read More »

Model 3 Launch in Australia

Client Information Company Name Tesla Contact Name   Email   Phone Number   Address Level 14, 15 Blue St. North Sydney, NSW 2060 Australia Ad link & image Project Information Project Title Model 3 Launch in Australia Project Description (100 words) Highlight the uniqueness of the car. Show the superior

Read More »

MKT10009 Marketing and the Consumer Experience

School of Business, Law and Entrepreneurship Assessment Task – Assignment 2  MKT10009 Marketing and the Consumer Experience Semester 2, 2023. Assessment Type Analytical Report Associated Unit Learning Outcomes (ULO’s) 2, 3, 4 Group or Individual task Individual Value (%) 25% Due Date Monday 20th September at 10:00 AET – Enterthis

Read More »

ASSIGNMENT – 1st Evaluation

ASSIGNMENT – 1st Evaluation Date of Submission- 4TH SEP 2023 25 MARKS COMPARATIVE PUBLIC LAW Q. You are the new Central Minister for Urban Development who is keen to make major Indian cities as smart cities. You visit different countries like USA, UK, European Countries, Japan and other developed countries

Read More »

Corporate & Financial Due Diligence Report

[Name of the company] Note: Students should keep in mind that application of legal provisions (including Securities Regulations) and analysis of the same is important. Merely putting the facts and figures won’t fetch even a decent mark. Note: Students should only mention the broad area of business. This part should

Read More »

ECON1000 S2 2023 – Marking Guidance and FAQs on GTP

Students will be marked on the extent to which they specifically answer the question and provide clear, logical, well-reasoned and sufficient explanations. Here is a summary breakdown of how marks are allocated in this GTP: Part 1 [15 marks] §  Providing relevant observations from the information provided in the articles

Read More »

ECON1000 S2 2023 – GTP Brief

ECON1000 S2 2023 – GTP Brief A.  Context and Overview The Game Theory Presentation (GTP) is worth 30% of the final mark. GTP is a ‘take-home’ exercise with a set of tasks to do. The GTP is based on Lecture Topics: L1 and L2. You will have twenty (21) days

Read More »

Order #35042 Human Rights Research Essay

Draft due 26th Aug 2,500 words (excluding references and bibliography) Instructions: Structure: Title – The Tigray War: A Critical Analysis of What the Future Holds for Human Rights in the Region What can be done to ensure human rights violations will cease and be prosecuted? Expand on different actors and

Read More »

PMC1000: Applied Pathology

Assessment Task Sheet: Poster Presentation Date: Thursday 31st August 2023 | Weighting: 30% Assessment Task 2 You are required to develop a handout style resource (pamphlet or brochure) on a selected pathological condition which is aimed at first year student paramedics. You will need to use high quality peer reviewed

Read More »

Detailed Information: Reflective Assignment

Indigenous Peoples, Law and Justice Detailed Information: Reflective Assignment Due Date:                   Tuesday 5th September 2023 at 4:00 pm (AWST). Marks:                       30% of the total marks for this unit. Assignment:              The assignment will comprise two questions. Students must answer all parts of both questions. Examinable topics: The cultural immersion exercise and/or

Read More »

Indigenous Peoples, Law and Justice

Indigenous Peoples, Law and Justice Reflective Assignment Questions Instructions: The assignment comprises two questions. Students must answer all parts of both questions. Question 1: The proposed Referendum Question is asking Australians whether the Voice should be established. What is meant by the Voice? In May 2019, Professor Anne Twomey, an

Read More »

Cultural immersion activity

Context of Carrolup To support fellow Australian and truth telling. Third space = a spiritual an mental place, meeting point of many cultures all over the world to communicate and feel safe to merge thought and aspects of everyone’s individual culture to create a sense of what they want the

Read More »

High-Fidelity Mockup Design for a Employer / Company  Review Platform

Demo Task: High-Fidelity Mockup Design for a Employer / Company  Review Platform Project Overview: You are tasked with designing high-fidelity mockups for a  Employer / Company  review platform that serves both employers and employees/users. The platform’s goal is to provide a space where employees can share their experiences and opinions

Read More »

IMPLEMENT AND MONITOR ENVIRONMENTALLY SUSTAINABLE WORK PRACTICES

ASSESSMENT COVER SHEET (Please ensure this cover sheet is completed and attached on top of each assessment) QUALIFICATION CODE AND TITLE:  Certificate IV in Commercial Cookery UNIT CODE: BSBSUS401               TITLE: IMPLEMENT AND MONITOR ENVIRONMENTALLY SUSTAINABLE WORK PRACTICES               Student Number   Student Name   Assessor Name   Assessment Name and

Read More »

Data Analysis and Findings

Qualitative data analysis technique called thematic analysis includes reading the data collection and looking for patterns in the meaning of the data to determine the theme. Making sense of the data is an active reflexive process in which the researcher’s personal experience is important. On Instagram, though, any company can

Read More »

PHE5STL: Systems Thinking and Leadership

Assessment 2: Complex problem briefing paper instructions and submission link PHE5STL: Systems Thinking and Leadership Assessment 2: Complex, or messy, problem briefing paper Assignment type Briefing paper/policy advising paper Weighting 20% Word count / length 1,500 words Note: The word count does not included references however does include in-text citations

Read More »

Assessment 1 Week-6: UML Modelling for a shopping mall

Assessment 1(    ) Information and Rubric Subject Code  ICT505 Subject Name  Software Development Assessment Number and Title  Assessment 1 Week-6: UML Modelling for a shopping mall Assessment Type Lab Activity Length / Duration  45 Minutes Weighting %  10% Total Marks  100 Submission Online Submission Due Date Week-6 (Sunday 23:59) Mode

Read More »

The Geopolitical, Economic and Legal Environment  

Faculty of Business and Law Assignment Brief Mode E and R Regulations Module Title: The Geopolitical, Economic and Legal Environment     Assignment Number 2 Module Code: 7010SSL   Assignment Title Macro Analysis Report Module Leader: Dr. Bentil Oduro   Assignment Credits 10           Release Date:

Read More »

Paragraph Template: TEEL Structure

 With this example from the discussion board, you can see Courtney answered the question with all four elements very clearly. This gives a coherent answer using different kinds of information and academic integrity. Bias is a natural behaviour of tendency to be in favour or against something in particular. From

Read More »

Choosing the Perfect Event Theme

Choosing the Perfect Event Theme Theme selection is crucial to creating a memorable and meaningful graduation celebration for the class. This selection should reflect their accomplishments and identities. Graduation marks the end of a long period of hard work, commitment, and personal growth.  Therefore, choosing a theme that effectively captures

Read More »

Can't Find Your Assignment?

Open chat
1
Free Assistance
Universal Assignment
Hello 👋
How can we help you?