Marketing Communication Briefing Report

Marketing Communication Briefing Report

Introduction

Success College Australia, which was set up in 2010 is a registered and authorized training organization providing management and business students with training. The main aim is to offer high-quality instruction to fulfill the needs of students.

Its formation is recognized nationwide and certified to comply with the norms of vocational and education. These courses are structured for learning and teaching quality, versatility, and personal fulfillment by professionally trained personnel with extensible business and training expertise. Quality is preserved by its method of continuous enhancement in line with the agreed VET accreditation standards.

The main aim is to improve the expertise and skills necessary for customers to work readily and coherently in a wide variety of market fields.

Here we have explained the current business plan and strategies embedded in the organization to understand the working agenda and workflow. Along with that, the integrated marketing communication plan is explained for the enhancement of the organization. Involved stakeholders are listed with an explanation of their respective communication plans. The activities to enhance marketing communication explained for the betterment and enhancement of the organization.

Current business directions and overall marketing strategies

It offers high-quality business preparation to encourage involvement and success. To become a pioneer in vocational training. Create and manage high-quality facilities to serve customers and employees. Providing   Strong performance and accountability, to be properly managed. to construct our staff and services.

To become a pioneer in vocational training. Create and manage high-quality facilities to serve customers and employees. Providing   Strong performance and accountability, to be properly managed. to construct our staff and services. Our main principles are sustainable quality in education and evaluation. Promoting creativity in all our activities. Be a society that works together and cares. Diversity and distinction embrace. Prove honesty and equitable opportunities in all operations. Operate openly and responsibly

Integrated marketing communication and how it can help Success College Australia to grow its business

IMC is a strategical, interactive, and innovative marketing function in which a target population delivers coherent and compelling brand messages across different marketing platforms to move their customer via the judging process in an organized manner. Integrated marketing communications at even the most simple level allows advertisers to use all available platforms to enhance a marketing plan and brand message to meet their target demographic, or to meet their buyer individually. (Krizanova et al, 2019).  To make you better and your integrated marketing engagement approach, consider developing and implementing a coherent integrated marketing plan and boosting your effectiveness by taking these four steps :

  • Recognize various methods of marketing communication

You must decide the different marketing contact strategies that you want to use as concisely as possible as part of an integrated marketing strategy. Remember the target group and how they want content, collect evidence and investigate the issue they are attempting to solve.

Some ways of this are explained below : 

Content Marketing: Make your content accessible digitally using the blog, video marketing, exclusive content, smash, and diversity programs content to allow your future customers to engage and learn from you and before making decisions.

Email marketing: It uses emails to re-engagement a new and useful material for your current audience. Remember often that you can stay engaged with your current contacts via content. There are not many new revelations to be generated, but the greatest marketing campaigns always arrive from the correct material to your current subscribers at the correct time.

Social Media Marketing: It unlocks the gate to partnership building, brand identity development, and website traffic generation. When coupled with e-mail marketing and content marketing, this type of marketing effort will genuinely deliver outstanding results by engaging with the intended audience on a daily platform.

  • Establish a Communication Marketing Plan

If the media platforms that will align with the customers are decided, it is time to create a systematic marketing initiative strategy to take effect. You must rely on three main elements: To achieve this,

Pupil: identify the customer with any of the campaign practices. For instance, think marketing automation and Facebook when one of your people is a baby boomer. Think of chat and Instagram when the other person is contemporaries. Your individual can decide which networks you use to communicate with others, not the opposite.

Content: Specify the contents that are most effective for your viewer. For instance, you may like a top-of-the-line deal, such as contributing to a newsletter or accessing a checklist from your website if you’d like to create new connections for your server.

  • Understand the process of making customer decisions

Understand what helps people opt to purchase to find out whether they are going to purchase it. The key here is to consider the challenge that you solve and how to assist them in this decision-making process. You will note that some consumers take extended decisions, while others make small, nominal, or random decisions through low levels of participation. It all depends on the company and what you offer. You would have a shorter period if it’s a consumer good or is a low price point.

Some terminologies to be adapted are

  • You acknowledge a challenge.
  • You are looking for details.
  • They determine which goods and services will address the issue.
  • You chose which choice to purchase.
  • They evaluate the interaction after the transaction.
  • Enact your Interaction Marketing Plan

Now is the time to put the strategy into practice and then see the effects. Any steps are mentioned below to assist;

Calendar: Make sure you have a calendar to understand what content is being sent on which channel and at which time to the potential. This will encourage you to plan and convey your opportunities in your chosen journey only at the right spot.

Tools for automation: To do it on a scale, you would require some marketing software that is aligned with your marketing automation, so that you see the complete sales process. You can target the customers more efficiently using tools to help execute your platform, and easily provide them with an integral, smooth and coherent message on several platforms.

Identify the organization’s key stakeholders (customers) and the best ways of communicating with them.

The key stakeholders are listed below with the best way to communicate with them:

Investors

Many that finance the eLearning initiative must be kept on track from day one. They would most definitely give you the support you want if you know they are a crucial factor to consider.

Inside the form of internet in-house learning, the team or managers could be your shareholders. Plan a conference to explore the advantages of online education and to develop measurable goals.

Upper administration

In eLearning growth, top management serves several functions. In certain circumstances, the financing for the project is approved. They also work with their subordinates as teaching supporters.

You have to be persuaded of the expected results of the online training curriculum and of bridging vital holes. 

Students

This integral function is overlooked by many organizations. Even so, the top stakeholders of education are business learners. After all, the staff needs to enhance their knowledge and boost their job results with the completed product.

Any step in ensuring progress in online training must be considered. This may include polls, focus groups, interviews, and other techniques for collecting reviews.

Teachers / Enablers

Although some courses are self-sufficient, most of them have a certain degree of involvement as an online mentor or facilitator (Mulkeen, et al, 2019). And though it is simply supported by weekly newsletters or planned coaching workshops for corporate students. These instructors should not only recognize the theme, but also the distribution platform. They cannot otherwise offer advice or help corporate students to use the available online educational tools.

Experts on technology

Most teams have a resident tech specialist at their disposal to solve IT issues and ensure a smooth start. In the method, you can also include the IT specialist in selecting the right software for your work, as they can provide useful advice on specifications, necessary functionality, and implementation choices.

Evaluation of current marketing strategies in comparison to marketing communication industry trends and the latest techniques and technologies explored in Assessment Task 1.

The role of the marketing communications industry

The Communicator of the Market provides knowledge and product recognition. The awareness and the brand awareness are original. (de Reuver et al,  2018)Awareness. The target group has product awareness, but retail communication provides product knowledge.

Current issues of concern for the marketing communication industry

  • Inexperience or insufficiency.
  • New trends for marketing.
  • Info on marketing report interpretation.
  • Failure to communicate. 
  • Selling Loop Closing.

Marketing communication and digital communication technologies, platforms, and devices

  • Dropbox; Dropbox is among the most effective and convenient solutions for cloud sharing. Teammates may use Dropbox to handle shared files easier, reduce email demands and enhance employee teamwork. Incorporate with your internal network solution so that teammates can add their material by one click conveniently in a team workplace.
  • Google Drive; Another common web-based collaboration site is Google Drive. Customers can quickly browse directories and files using a Google Drive adapter to enhance usability and collaborate on the intranet solution.
  • Sharepoint; Sharepoint is indeed a shared web-based forum for the staff or on-site apps. Connect it to map SharePoint contents with the intranet to files, so you can sync manually or automatically. It is possible to post articles, pages of SharePoint, and photographs centrally on the intranet.
  • Skype for Business; Skype delivers messages between individuals and groups, video and audio calls. It is an expensive medium through which people in a foreign world can collaborate.
  • Box; Easily exchange your Box financial information, directories, and files on an intranet. This encourages you to collaborate through one viewpoint on your papers.
  • Microsoft Office; A application for efficient organizations and people is the Microsoft Office. Connect to the content management software for easy browsing, editing, and storing saved files via Microsoft Office.
  • Slack; Slack is a collaboration group application for genuine, cataloging and team-building messaging. For even more classified documents, you can even build private rooms with fewer members of the team.

Recommend marketing communication activities based on your review.

Marketing communication activities are explained below:

  • Public affairs public relations

While many PRs are called spin the reverse is true when they are effectively finished. A successful PR strategy helps to achieve objectives like expanded market recognition or growing credibility. PR also serves to gain trust in the name, as it is a third-party backing instead of direct publicity. While types of practices can differ depending on organizational objectives, media reports, media presents, or excerpts and press conferences are the most popular modes of media relations.

  • Create a directory

If your company does not have a customer or future customer database at present – the time is now to start. Create a database that enables you to personally connect with clients, from main communications to unique messages and services. Databases can be designed in various forms, depending on the business and audience (Zerfass et al, 2017). This varies from a customers’ form to an online web form with a competitiveness bonus. Then you should try email marketing for a database – which enables you to contact your company interested parties directly.

  • Interior correspondence

Efficient internal contact is often ignored but is important for employee performance and attitude. It not only keeps staff updated on crucial details but also informs them of the company’s strategic strategy and overall organizational objectives. It also provides a perfect way to communicate employee performance and contributes immensely to a healthy work atmosphere.

REFERENCES:

Krizanova, A., Lăzăroiu, G., Gajanova, L., Kliestikova, J., Nadanyiova, M., & Moravcikova, D. (2019). The effectiveness of marketing communication and the importance of its evaluation in an online environment. Sustainability, 11(24), 7016.

de Reuver, M., Sørensen, C., & Basole, R. C. (2018). The digital platform: a research agenda. Journal of Information Technology, 33(2), 124-135.

Mulkeen, J., Abdou, H. A., Leigh, J., & Ward, P. (2019). Degree and Higher Level Apprenticeships: an empirical investigation of stakeholder perceptions of challenges and opportunities. Studies in Higher Education, 44(2), 333-346.

Singh, S. K., Chen, J., Del Giudice, M., & El-Kassar, A. N. (2019). Environmental ethics, environmental performance, and competitive advantage: role of environmental training. Technological Forecasting and Social Change, 146, 203-211.

Ashaye, O. R., & Irani, Z. (2019). The role of stakeholders in the effective use of e-government resources in public services. International Journal of Information Management, 49, 253-270.

Zerfass, A., Verčič, D., & Volk, S. C. (2017). Communication evaluation and measurement: Skills, practices, and utilization in European organizations. Corporate communications: An international journal.

Get expert help for Marketing Communication Briefing Report and many more. Plag free, Fast delivery, 24X7 support. Order Online Now!

Order Now
No Fields Found.
Universal Assignment (November 29, 2023) Marketing Communication Briefing Report. Retrieved from https://universalassignment.com/marketing-communication-briefing-report/.
"Marketing Communication Briefing Report." Universal Assignment - November 29, 2023, https://universalassignment.com/marketing-communication-briefing-report/
Universal Assignment July 11, 2022 Marketing Communication Briefing Report., viewed November 29, 2023,<https://universalassignment.com/marketing-communication-briefing-report/>
Universal Assignment - Marketing Communication Briefing Report. [Internet]. [Accessed November 29, 2023]. Available from: https://universalassignment.com/marketing-communication-briefing-report/
"Marketing Communication Briefing Report." Universal Assignment - Accessed November 29, 2023. https://universalassignment.com/marketing-communication-briefing-report/
"Marketing Communication Briefing Report." Universal Assignment [Online]. Available: https://universalassignment.com/marketing-communication-briefing-report/. [Accessed: November 29, 2023]

Please note along with our service, we will provide you with the following deliverables:

Please do not hesitate to put forward any queries regarding the service provision.

We look forward to having you on board with us.

Categories

Get 90%* Discount on Assignment Help

Most Frequent Questions & Answers

Universal Assignment Services is the best place to get help in your all kind of assignment help. We have 172+ experts available, who can help you to get HD+ grades. We also provide Free Plag report, Free Revisions,Best Price in the industry guaranteed.

We provide all kinds of assignmednt help, Report writing, Essay Writing, Dissertations, Thesis writing, Research Proposal, Research Report, Home work help, Question Answers help, Case studies, mathematical and Statistical tasks, Website development, Android application, Resume/CV writing, SOP(Statement of Purpose) Writing, Blog/Article, Poster making and so on.

We are available round the clock, 24X7, 365 days. You can appach us to our Whatsapp number +1 (613)778 8542 or email to info@universalassignment.com . We provide Free revision policy, if you need and revisions to be done on the task, we will do the same for you as soon as possible.

We provide services mainly to all major institutes and Universities in Australia, Canada, China, Malaysia, India, South Africa, New Zealand, Singapore, the United Arab Emirates, the United Kingdom, and the United States.

We provide lucrative discounts from 28% to 70% as per the wordcount, Technicality, Deadline and the number of your previous assignments done with us.

After your assignment request our team will check and update you the best suitable service for you alongwith the charges for the task. After confirmation and payment team will start the work and provide the task as per the deadline.

Yes, we will provide Plagirism free task and a free turnitin report along with the task without any extra cost.

No, if the main requirement is same, you don’t have to pay any additional amount. But it there is a additional requirement, then you have to pay the balance amount in order to get the revised solution.

The Fees are as minimum as $10 per page(1 page=250 words) and in case of a big task, we provide huge discounts.

We accept all the major Credit and Debit Cards for the payment. We do accept Paypal also.

Popular Assignments

5 Places you must visit in Busan, South Korea

Write 2 articles 1st Topic: 5 Places you must visit in Busan, South Korea 2nd topic: Korean language: various tips and resources to learn Deadline: 10th October 2023 12:00 AM Instructions: Article Structure is given below Meta Description: First, you will start with a meta description of your article in

Read More »

2002HSV Human Services Research

Assessment 2: Written research proposal Worth 45% of final grade Complete your answers in this assignment template Name: xxxxxxx Student ID: xxxxxxx Title: xxxxxxx Exact word count (exc. cover sheets and reference list; max. 2,000 words): x,xxx Please specify the research methodology are you proposing to use: ☐ Quantitative                                    ☐

Read More »

COIT29226 Introduction to IoT

Assessment item 3 – Project Due date: Week 12 (8 October 2023) 11:55 pm AEST Weighting: Length: Submission: 50% There is no word limit for this report Group work (submit via Moodle) Objectives This assessment item relates to the following unit learning outcomes: Learning Outcomes Assessed: Enabling objectives What do

Read More »

BUSM1008 Assessment 2 Brief Spring 2023

Assessment 2: Individual Report (20%) and Presentation (20%) Background You are appointed as a business consultant, recruited by the company allocated to you in week 6 by your tutor.  Your role is to undertake research on the company, the allocated topic and an issue identified in the media in relation to your company and

Read More »

ECON1020 PRINCIPLES OF ECONOMICS

INDIVIDUAL ASSIGNMENT Total Marks 100 | Weighting 25% DUE: 29/09/2023, 11:55pm IMPORTANT INFORMATION: READ BEFORE YOU START SUBMISSION 11.55 pm. A 1-hour grace period is provided to students who experience a technical concern. DOCUMENT PREPARATION REFERENCING UNACCEPTABLE ACADEMIC ACTIVITIES MARKING Question 1 | [12 marks] Download the spreadsheet data that

Read More »

ENTERPRISE LAW LAWS1001

Assessment task 3 Individual Case Study This task is the result of your individual effort, so students must not discuss their work with anyone else, otherwise it may lead to an allegation of collusion. Weight: 15% Due: Before 5 pm on Wednesday 27th September. Late submissions will incur a penalty

Read More »

International Business INBU01-7

Module International Business INBU01-7 (NQF LEVEL 7) FORMATIVE ASSESSMENT – ASSIGNMENT C Assignment C (INBU01-7/DLO4 10/2023) Exam Date 20 October 2023 Marks 50 Assignment C (INBU01-7/DLO4 10/2023)   Total: 20 marks SECTION A (10 MARKS) – PARAGRAPH QUESTION Question 1 (10 marks) Coca-Cola is marking its 70th year in Nigeria

Read More »

Summative Assessment Help

Summative Assessment Brief: Learning Outcomes: LO1: Construct a problem/issue/need identified from practice that impacts on individual outcomes LO2: Formulate a focus-based enquiry on the identified problem/issue/need utilising an area of individual learner interest LO3: Critically evaluate the evidence base to support the proposal of the solution focused initiative LO4: Develop

Read More »

EDU30067 Teaching English

Assignment 2: Folio Template INTRODUCTION:         LESSON 1 Lesson title:   Year level: Topic:   Duration of lesson: Curriculum links: Strands & sub-strands Content descriptions       Students background knowledge: What is your starting point – what do the students already know, what have they done

Read More »

Edge Computing Security and Privacy

Proposal Background Title: Edge Computing Security and Privacy Proposal The new computing paradigm in the Internet of Things domain is known as IoT edge computing which functions by processing calculations at the edge of the network (Alli & Alam, 2020). The current technology aided by cloud and fog computing has created

Read More »

Foundations of Communication Assessment 2 Instructions

Discussion task (Total grade – 10%)   Process Work (Steps to complete the task) Answer on the Assessment 2 Submission Document – Do not upload this instruction document. Requirements (important elements to include) lastname_firstname_studentID_COMS_Assess 2_semester_year. Process for Assessment discussion tasks NOTE: If you do not participate in the class discussions then

Read More »

Assessment Two Dos and Don’ts (Internal)

Do: Read the assessment instructions carefully Read the marking rubric carefully Understand the question – break it down Conduct research – record the reference details Read the topic materials about communication theories, forms and factors and refer to them Contribute to the discussions in class or no marks for the

Read More »

Unpacking the Question: Assessment Two

Studying at university requires you to become familiar with strategies to un-pack or breakdown a variety of assessment questions/tasks throughout your studies.  Task Example of integrating the discussion, research and theories. In the group discussion my group members (name them) stated that an advertisement for a beauty product would most

Read More »

MGMT0001 Introduction to Commerce Assessment

MGMT0001 Introduction to Commerce Assessment 2 (worth 30%) Due date:                  2:00pm (AWST) Friday 15th September 2023 Submission:              Via Turnitin assessment submission link (see ‘Assessment 2’ folder in ‘Assessments’ section of Blackboard). Additional Instructions: Part A (42 marks) Nathan is a well-known chef with years of experience cooking various cuisines. After

Read More »

ACCT5011: Accounting Systems in the Digital Age

Practical Assignment Guide, Semester 2, 2023 Due Date for Submission: Monday 11th September 2023 at 5.00 PM Please note that the Folio Assignment for ACCT5011 Accounting Systems in the Digital Age is an individual assessment task worth 30% of your total marks in the unit. Please refer to the online

Read More »

EC229- Review session

Assume two cities, A and B, that can’t trade between them. Each city produces its own coconuts for its local market. If suddenly trade is possible then: D) As we saw in class, the new price will be somewhere between the original price 𝑃_𝐴,𝑃_𝐵. Hence it is impossible for consumers

Read More »

Computing Theory COSC

Computing Theory COSC 1107/1105 Assignment 1: Fundamentals Assessment Type Individual assignment. Submit online via Canvas → As- signments → Assignment 1. Marks awarded for meeting re- quirements as closely as possible. Clarifications/updates may be made via announcements/relevant discussion forums. Due Date Week 6, Sunday 27th August 2023, 11:59pm Marks 125

Read More »

BE279 Applied Statistics and Forecasting

Strategy, Operations, & Entrepreneurship Group Essex Business School Module Code BE279 Module Title Applied Statistics and Forecasting Assessment Type Individual Report (2,000 word) Academic Year 2022/23, Spring Term Submission Deadline Refer to FASER Task Specific Guidance Please note that: Module Learning Outcomes On successful completion of the module, students will

Read More »

Learning Design Tool: Little Learners Level 1 sounds

Learning Design Tool: Little Learners Level 1 sounds. Prepared by Sara Hart Date 30th August, 2023 (feel free to leave this date as it is the AT2 due date) Brief description of Learning Design   Chooseit Maker: Create, edit and play personalised learning activities that can be used in your

Read More »

HUMN1041 PEOPLE, PLACE AND SOCIAL DIFFERENCE ASSIGNMENT

HUMN1041 PEOPLE, PLACE AND SOCIAL DIFFERENCE ASSIGNMENT 1 TEMPLATE This assignment is made up of three (3) parts, plus a reference list and appendix. Marks are allocated for each section, as follows: – 1 mark Please ensure that you provide your answers in this template, and provide a Reference list

Read More »

Model 3 Launch in Australia

Client Information Company Name Tesla Contact Name   Email   Phone Number   Address Level 14, 15 Blue St. North Sydney, NSW 2060 Australia Ad link & image Project Information Project Title Model 3 Launch in Australia Project Description (100 words) Highlight the uniqueness of the car. Show the superior

Read More »

MKT10009 Marketing and the Consumer Experience

School of Business, Law and Entrepreneurship Assessment Task – Assignment 2  MKT10009 Marketing and the Consumer Experience Semester 2, 2023. Assessment Type Analytical Report Associated Unit Learning Outcomes (ULO’s) 2, 3, 4 Group or Individual task Individual Value (%) 25% Due Date Monday 20th September at 10:00 AET – Enterthis

Read More »

ASSIGNMENT – 1st Evaluation

ASSIGNMENT – 1st Evaluation Date of Submission- 4TH SEP 2023 25 MARKS COMPARATIVE PUBLIC LAW Q. You are the new Central Minister for Urban Development who is keen to make major Indian cities as smart cities. You visit different countries like USA, UK, European Countries, Japan and other developed countries

Read More »

Corporate & Financial Due Diligence Report

[Name of the company] Note: Students should keep in mind that application of legal provisions (including Securities Regulations) and analysis of the same is important. Merely putting the facts and figures won’t fetch even a decent mark. Note: Students should only mention the broad area of business. This part should

Read More »

ECON1000 S2 2023 – Marking Guidance and FAQs on GTP

Students will be marked on the extent to which they specifically answer the question and provide clear, logical, well-reasoned and sufficient explanations. Here is a summary breakdown of how marks are allocated in this GTP: Part 1 [15 marks] §  Providing relevant observations from the information provided in the articles

Read More »

ECON1000 S2 2023 – GTP Brief

ECON1000 S2 2023 – GTP Brief A.  Context and Overview The Game Theory Presentation (GTP) is worth 30% of the final mark. GTP is a ‘take-home’ exercise with a set of tasks to do. The GTP is based on Lecture Topics: L1 and L2. You will have twenty (21) days

Read More »

Order #35042 Human Rights Research Essay

Draft due 26th Aug 2,500 words (excluding references and bibliography) Instructions: Structure: Title – The Tigray War: A Critical Analysis of What the Future Holds for Human Rights in the Region What can be done to ensure human rights violations will cease and be prosecuted? Expand on different actors and

Read More »

PMC1000: Applied Pathology

Assessment Task Sheet: Poster Presentation Date: Thursday 31st August 2023 | Weighting: 30% Assessment Task 2 You are required to develop a handout style resource (pamphlet or brochure) on a selected pathological condition which is aimed at first year student paramedics. You will need to use high quality peer reviewed

Read More »

Detailed Information: Reflective Assignment

Indigenous Peoples, Law and Justice Detailed Information: Reflective Assignment Due Date:                   Tuesday 5th September 2023 at 4:00 pm (AWST). Marks:                       30% of the total marks for this unit. Assignment:              The assignment will comprise two questions. Students must answer all parts of both questions. Examinable topics: The cultural immersion exercise and/or

Read More »

Can't Find Your Assignment?

Open chat
1
Free Assistance
Universal Assignment
Hello 👋
How can we help you?