Assessment 2 Information
| Subject Code: | MKT200 |
| Subject Name: | Marketing Principles |
| Assessment Title: | Infographic |
| Assessment Type: | Individual infographic |
| Length: | Two pages |
| Weighting: | 30% |
| Total Marks: | 100 |
| Submission: | Online |
| Due Date: | Week 9 |
Your task
Individually, you are required to create a two-page infographic outlining the communications process of two competitor brands.
Assessment Description
In this individual assessment, students will be given an opportunity to show their understanding of the communications process and how it relates to competitor brands. Upon completing this assessment, students should be able to identify and explain the major elements that affect the successful transmission of messages between brands and their consumers.
Assessment Instructions
In week 5, students will be given a case study about two competing brands.
Using the communications process, students will be required to visually, in combination with a small amount of text, showcase how messages are transmitted between each brand and their target audience/s. Students will have to create two separate infographics, one for each brand using the communication process.
Each infographic will need to identify the following:
- The sender of the communication
- The message that was encoded by the sender
- The channel in which the source is used
- The message was decoded by the receiver
- The receiver of the message
- The noise that may have aided in the decoding of the message
- The feedback sent from the receiver to the sender
Assignment Submission
Students are encouraged to submit their work well before the deadline to avoid technical difficulties. For those students who have limited experience in video making techniques, it is recommended to read a video FAQs document available to you under the assessments tab in MyKBS.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.
| Number of days | Penalty |
| 1* – 9 days | 5% per day for each calendar day late deducted from the total marks available |
| 10 – 14 days | 50% deducted from the total marks available. |
| After 14 days | Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). |
| Note | Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students |
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty
For more information, please read the full policy via https://www.kbs.edu.au/about-us/school-policies
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions: https://www.kbs.edu.au/about-us/school-policies
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.
MKT200 Assessment 2 Marking Rubric – Individual Infographic 30%
| Marking Criteria and allocated marks to each criterion | F (Fail) 0-34% | F (Fail) 35-49% | P (Pass) 50-64% | C (Credit) 65-74% | D (Distinction) 75-84% | HD (High Distinction) 85-100% |
| Identification of communication process /40marks | You provide no description of the communication process. | You provide a superficial description of the communication process. | Your description and insights into the communication process are somewhat detailed. | Your description and insights into the communication process are mostly detailed. | Your description and insights into the communication process are detailed. | Your description and insights into the communication process are well detailed. |
| Theory application /30marks | Your analysis applies none of the relevant MKT200 theories and/or concepts from weeks 5 to 8. | Your analysis applies minimal of the relevant MKT200 theories and/or concepts from weeks 5 to 8. | You have applied some of the relevant MKT200 theories and/or concepts from weeks 5 to 8. | You have applied many of the relevant MKT200 theories and concepts from weeks 5 to 8. | You have applied most of the relevant MKT200 theories and concepts from weeks 5 to 8. | You have comprehensively applied all relevant MKT200 theories and concepts from weeks 5 to 8. and did so convincingly. |
| Grammar/Spelling /10marks | Spelling and/or grammar is consistently incorrect. It impacts the flow and readability of your proposal. | Though there are many errors in grammar and spelling. It detracts from the readability and flow of your proposal. | Though there are some errors in grammar and spelling, these do not detract from the readability and flow of your infographic. | Mostly correct grammar and spelling, but any errors do not impact your infographic’s readability and flow. | Errors in grammar and spelling are rare, which enhances the readability and flow of your infographic. | Perfect grammar and spelling throughout, which enhances the readability and flow of your infographic. |
| In-text citations and referencing /10marks | Neither in-text referencing nor reference list adhere to Kaplan Harvard Referencing Style. | In-text referencing or the resultant reference list adheres to Kaplan Harvard Referencing Style, with many errors. | In-text referencing or the resultant reference list adheres to Kaplan Harvard Referencing Style, with some errors. | Both in-text referencing and the resultant reference list adhere to Kaplan Harvard Referencing Style, with some errors. | Both in-text referencing and the resultant reference list adhere to Kaplan Harvard Referencing Style, with only occasional minor errors. | Both in-text referencing and the resultant reference list adhere strictly to Kaplan Harvard Referencing Style, with no errors. |
| Format /10marks | The format chosen for your analysis is inappropriate for the intended audience. | The format chosen for your analysis lacks thought and consideration for the intended audience. | The format chosen for your infographic is appropriate, but further attention to detail would improve its presentation. | The format chosen for your infographic is appropriate, but minor changes would enhance its presentation. | Your infographic is professionally presented and has been submitted in the appropriate format. | Your infographic is professionally presented and exceeds expectations for what is suitable for a business environment. |
| Feedback and grades will be released via MyKBS. |
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