Global Marketing

Topic: At the end of August 2011, Tesco has announced its exit from Japan. Critically assess those factors that compelled Tesco to withdraw from the Japanese Market.

Submission date :14 April 2023.

Marking criteria:

• General quality and depth of analysis in answering questions (analytical competence & strength of arguments) /40
• –  Use of relevant theory to support analysis /25
• –  Applicability & appropriateness of recommendations/solutions /20
• –  Presentation & writing skills (style, lucid writing, attention to details, correct spelling & grammar) /15

Template

-Executive summary

An executive summary should outline the key problem and objectives, and then cover the main findings and key recommendations. It is intended to give the reader an overview of the report before they continue reading, so it is a good idea to write this section last.

-Table of contents

-List of tables (if applicable)

-List of figures (if applicable)

-Introduction

Writing a business-style report is different from writing an essay. Reports are based on a style of writing that you would usually use in business and are set out in a more structured, concise manner.

The introduction needs to be concise, to the point and clearly state what the direction and scope of the report and who the case study company is.

While some background to the report/project is useful, think carefully about what your reader needs to know about the background, and what might be unnecessary information.

-Methodology

A brief justification for your chosen theories, concepts and/or models (e.g. PESTLE, SWOT, Uppsala model, Hofstede’s Cultural Dimensions, International Marketing Mix, etc.)

-Findings

Your answers for the question of your choice. This section is likely to be divided into sub-sections to make sure a logical argument structure is set up.

Discussions and Recommendations

Based on the identified issues derived from the findings, please critically evaluate your findings and include a list of specific recommendations.

-Conclusion

You will be expected to draw conclusions to the report. These will summarise your main findings, and address the issues set in the brief as well as key recommendations identified.

-References

Report needs to include citations and a reference list! Referencing should follow (only!) the Harvard style of referencing with intext citation using MS word (only!).

Note:

– All the content must be written down in the same format as mentioned above (as a Q&A format). Do NOT write a Whole big paragraph.

– Harvard referencing style to be followed with in-text citation using MS word (only!).

-Follow the word count(3500).

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