THA301 Revenue and Yield Management in Tourism and Hospitality

Assessment 2: Group Literature review

Aim: to critically analyse and synthesise the literature on the revenue management practices in the different sectors of the hospitality and tourism industry.

Students are required to:

  1. Read Chapters 7-13 of the prescribed textbook, Legohérel et al. (2013), and critically analyse the literature related to revenue management practices in the different sectors of the hospitality and tourism industry.
  2. Prepare a written report of 2000 words to synthesise the revenue management practices identified in Chapters 7-13 of the prescribed textbook, Legohérel et al. (2013).

ULO: 6

Weighting – 20% Due Date – Weeks 9 Group Size – 3-5

Format – Written report of 2000 words

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