5R6Z0038 Analysis of a selected retail company – Resit assignment

Business research method assignment

Faculty of Business and Law

Assignment Brief 2020/21

Unit Title: Corporate Reporting (CR)
Unit Code:5R6Z0038Core: YLevel: 6
Assignment Title: Analysis of a selected retail company – Resit assignment
Unit Leader: Anna Hardy-Watmough
Contact Details: Anna Hardy-Watmough Business School – Room 4.29 [E] a.hardy-watmough@mmu.ac.uk [T] 0161 247 6642
Submission Date: 26th July 2021 9pmFeedback Return Date: See Date on Moodle
Submission Instructions:Please submit your work via the Turnitin link provided on Moodle. The submission must be made before the deadline in order for your submission to be recorded as on-time.
Feedback Return Information: Moodle / Turnitin
Assignment Task and word count 3,000 Word Business Article

Unit Learning Outcomes Assessed.
Learning Outcome 4: Analyse and interpret corporate reports and other financial information and draw appropriate conclusions in a variety of business situations
Early Career/ World Class Professional Skills (PLOs) being assessed or developed/assessed.
Our graduates will apply critical thinking to practical and theoretical problems. Our graduates will be effective communicators using a wide range of media. Our graduates will demonstrate an awareness of ethical, corporate social responsibility and Covid-19 issues appropriate to the level of study and the discipline context.
AOL Programme learning outcomes Assessed 4.1.1 Identify and explain professional and commercial/corporate issues 4.1.2 Critically evaluate professional and commercial/corporate issues 4.1.3 Critically reflect upon own development as a current or future professional 4.2.1 Identify and explain debates in their global and/or international context 4.2.2 Critically discuss the global and/or international context

Assignment Details and Instructions.
N.B This is a re-submission of the original assignment, please see below for further details.
For the purpose of this assignment, you are a financial journalist working for the online investment magazine ‘InvestIt!’ You have been asked to analyse a selected listed company in the retail sector, and write an article that explains whether you would advise investing in this business. The specific areas for consideration are: Overview of the retail sector in the country in which your chosen company operates in 2019, and an introduction to your chosen company within it. Analysis of the performance of your chosen company for the financial year ended 2019, and in comparison to the sector/ previous year. Analysis of investor information of your chosen company for the financial year ended 2019, including share price movements to 31st December 2019, and comparison to the sector/ previous year. Impact of Covid-19 on your chosen company and the retail sector for 2020. A conclusion as to whether you would currently invest in your chosen company.
The article should be 3,000 word maximum in length (+/-10%), and suggested word counts for each area are as follows: Sector/company introduction – 500 words Performance analysis – 1,000 words Investor analysis – 1,000 words Impact of Covid and investment decision – 500 words

The article should be in a style suitable for publication in a magazine, using proper business English and presented appropriately. All sources must be suitably referenced. An executive summary is NOT required. Marks will NOT be awarded for calculations, but rather the quality of the analysis. Marks will be split over the parts of the article as follows:

Section Marks Introduction 15 marks Analysis of financial performance 25 marks Analysis of investor information 25 marks Impact of Covid-19 and conclusion 15 marks Presentation 20 marks

Tutorial sessions will be used to cover the main areas of the assignment, so ensure you attend your timetabled sessions.
For further guidance regarding this assignment, please see the further guidance presentation which will also be made available on Moodle.
Plagiarism and Academic Integrity
The work submitted must be your own. All submissions are checked for originality using various tools such as Turnitin. Please refer to the University’s guidelines https://www2.mmu.ac.uk/student-case-management/guidance-for-students/academic-misconduct/

Resources Alexander, D., Britton, A., Jorissen, A., Hoogendoorn, M. & Van Mourik, C. (2017), International financial reporting and analysis, 7th Edition, Cengage Learning, Andover. eISBN-13: 9781473726444 
Cottrell, S. (2013) The Study Skills Handbook, 4th Edition, Palgrave Macmillan. ISBN 978-1137289254
Linked In Learning: Fundamental Analysis of stocks (Michael McDonald) Writing articles (Starshine Roshell)
Library databases: FAME Mintel Business Source Premier FT.com
Articles published by Global Professional Accounting Institutions (such as CIMA, ICAEW, ACCA, etc.)

Marking Criteria * See rubric below
Group Work Guidelines (If applicable) N/a
See Moodle for Unit Specification

A

Assessment Marking Criteria Rubric * ssessment Marking Criteria Rubric- This is how your work will be graded. You will receive an overall grade that will be GUIDED by each of the criteria. The mark will fall into a 2, 5, or 8. This grade may be achieved by the demonstration of strengths in different areas.

Manchester Metropolitan Step Marking Guide https://www.celt.mmu.ac.uk/assessment/lifecycle/5_step_marking.php

AreaMarks available0-19%20-40%40-50%50-60%60-70%70-85%86%-100%
Introduction to company and sector15No introductionBadly designed and poorly planned introductionBasic but limited introductionClear and accurate introductionThorough and critical introductionInsightful introduction, meticulously plannedInnovative and meticulous introduction, with insightful reference to theory and practice.
Performance analysis25No analysis of performanceAnalysis of performance is approached haltingly or uncritically. Analysis inadequate, with an inappropriate range of primary and secondary sources. Outcomes are partially evaluated.Analysis of performance contains some reference to theory and practice. Limited critical reflection shown. Appropriate range of primary and secondary sources used, with accurate outcomesAnalysis of performance is presented with reference to theory and practice. Analysis carried out accurately using an appropriate range of primary and secondary sources, with outcomes evaluated carefully.Analysis of performance contains clear critical reference to theory and practice. Analysis carried out thoroughly gathering relevant information from primary and secondary sources. Outcomes are evaluated thoroughly and critically.Analysis of performance is carried out with insightful critical reference to theory and practice. Analysis is innovative, and has been designed, planned and carried out meticulously, obtaining information from an appropriate range of primary and secondary sources, and contains critical insight.Analysis of performance is evaluated and solved with original and insightful reference to theory and practice. Assignment is innovative, and has been designed, planned and carried out meticulously, obtaining information from an appropriate range of primary and secondary sources.
Investor information and share price movements25No analysis of investor information and share price movementsAnalysis of investor information and share price movements is approached haltingly or uncritically. Analysis inadequate, with an inappropriate range of primary and secondary sources. Outcomes are partially evaluated.Analysis of investor information and share price movements contains some reference to theory and practice. Limited critical reflection shown. Appropriate range of primary and secondary sources used, with accurate outcomesAnalysis of investor information and share price movements is presented with reference to theory and practice. Analysis carried out accurately using an appropriate range of primary and secondary sources, with outcomes evaluated carefully.Analysis of investor information and share price movements contains clear critical reference to theory and practice. Analysis carried out thoroughly gathering relevant information from primary and secondary sources. Outcomes are evaluated thoroughly and critically.Analysis of investor information and share price movements is carried out with insightful critical reference to theory and practice. Assignment is innovative, and has been designed, planned and carried out meticulously, obtaining information from an appropriate range of primary and secondary sources, and contains critical insight.Analysis of investor information and share price movements is evaluated and solved with original and insightful reference to theory and practice. Assignment is innovative, and has been designed, planned and carried out meticulously, obtaining information from an appropriate range of primary and secondary sources.
Impact of Covid-19 on sector and company an conclusion15No analysis of Covid-19/ conclusionAnalysis of Covid-19 information and conclusion is approached haltingly or uncritically. Analysis inadequate, with an inappropriate range of primary and secondary sources. Outcomes are partially evaluated.Analysis of Covid-19 information and conclusion contains some reference to theory and practice. Limited critical reflection shown. Appropriate range of primary and secondary sources used, with accurate outcomesAnalysis of Covid-19 information and conclusion is presented with reference to theory and practice. Analysis carried out accurately using an appropriate range of primary and secondary sources, with outcomes evaluated carefully.Analysis of Covid-19 information and conclusion contains clear critical reference to theory and practice. Analysis carried out thoroughly gathering relevant information from primary and secondary sources. Outcomes are evaluated thoroughly and critically.Analysis of Covid-19 information and conclusion is carried out with insightful critical reference to theory and practice. Assignment is innovative, and has been designed, planned and carried out meticulously, obtaining information from an appropriate range of primary and secondary sources, and contains critical insight.Analysis of Covid-19 information and conclusion is evaluated and solved with original and insightful reference to theory and practice. Assignment is innovative, and has been designed, planned and carried out meticulously, obtaining information from an appropriate range of primary and secondary sources.
Presentation20Unacceptable presentationWork presented haltingly using or limited range of strategies and media.Work presented with a range of strategies and media.Work is clearly presented to the selected audience with a range of strategies and media.Work is presented coherently to the selected audience using a range of strategies and media.Work is presented fluently to the selected audience using a range of strategies and media.Work is presented creatively and fluently to the selected audience using a range of strategies and media.
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