Assessment Brief: BUS2006 Marketing and Sales Management

BUS2006 Marketing and Sales Management

Trimester 1, 2022

Assessment Overview

Assessment TaskTypeWeightLengthDueULOs Assessed
Assessment 2: Report of Marketing Case. Individual assignment on analysing real-world (simulated) marketing data and information and interpreting the outcomes using the concept and principles of marketing you have learnt in this unit.   Working individually students are required to (a) select a Marketing case, (b) analyse SWOT and PEST (c) select target markets/segments (d) design and implement Marketing and Sales strategies. Students must obtain approval from their lecturer on their choice of Marketing case.Individual  40%2500 words  Week 11ULO3 ULO4 ULO5 ULO6

equiv. – equivalent word count based on the Assessment Load Equivalence Guide. It means this assessment is equivalent to the normally expected time requirement for a written submission containing the specified number of words.

Assessment 2: Report of a Marketing Strategy Case

Due date:Week 11
Group/individual:Individual report
Word count/Time provided:2500 words
Weighting:40%
Unit Learning Outcomes:ULO3, ULO4, ULO4, ULO6

Assessment 2 Details

This assessment is designed to apply the knowledge and skills developed by the students to evaluate the external and internal environment of a company and identify new offering based on the results of the environmental scanning. Students must obtain approval from their lecturer on their choice of company. In this assignment, the student is expected to analyze the external and internal environments (PESTEL and SWOT Analysis), identify and describe a target markets/segments, and develop a suitable new product or new services for the company to introduce for this target markets/segments

Students are required to conduct a SWOT and PESTEL analysis, identifying the internal strengths and weaknesses and external opportunities and threats of the company. The goal of a SWOT analysis is to identify the critical factors that may affect the proposed business concept (or new product or new services) and then build on the strengths to reduce the weaknesses, exploit opportunities and avoid potential threats. Students are also expected to identify and describe using segmenting variables, one target market being served by the nominated client and develop marketing strategies based on the Marketing Mix (Product, Price, Place and Promotion).

Students need to base their marketing report on appropriate theories and other relevant current market information where possible. Student should support their report with the text and a minimum of FOUR (4) other academically relevant and acceptable sources in each part of the plan. These may include academic journal articles, research reports and industry analyses, but groups need to be aware of the validity of sources e.g. an unsupported newspaper article may not be considered valid. 

Students must obtain approval from their lecturer on their choice of company.

Assessment detail: Student must choose one product from any small company. For example: a Parle-G biscuit. Marketing mix must include how the company wants to analyze the product, fix the price, choose a place and performs a promotion.

Assessment 2 Marking Criteria and rubric.

Marking CriteriaNot satisfactory (0-49%) of the criterion mark)Satisfactory (50-64%) of the criterion markGood (65-74%) of the criterion markVery Good (75-84%) of the criterion markExcellent (85-100%) of the criterion mark
  Introduction and background of the company (10 marks)  Limited ability to introduce the task and purpose of the report as well as limited demonstration to introduce the company being analyzed, in respect to RELEVANT history, current market and product.  Average ability to introduce the task and purpose of the report as well as limited demonstration to introduce the company being analyzed, in respect to RELEVANT history, current market and product.  Above average ability to introduce the task and purpose of the report as well as limited demonstration to introduce the company being analyzed, in respect to RELEVANT history, current market and product.  Good ability to introduce the task and purpose of the report as well as limited demonstration to introduce the company being analyzed, in respect to RELEVANT history, current market and product.  Excellent ability to introduce the task and purpose of the report as well as limited demonstration to introduce the company being analyzed, in respect to  RELEVANT history, current market and product.
  Marketing Mix Strategies   (10 marks)  Demonstrated                  limited coverage of marketing mix strategies.  Demonstrated average coverage of marketing mix strategies analysis with only few aspects are analyzed  Demonstrated above average coverage of marketing mix strategies analysis with some aspects are analyzed  Demonstrated good coverage of marketing mix strategies analysis with most aspects are analyzed  Demonstrated excellent coverage of marketing mix strategies analysis with all aspects are analyzed
  SWOT and PESTEL Table (10 marks)  Limited ability to analyzed and present the results of SWOT and PESTEL analysis  Average ability to analyzed and present the result of SWOT and PESTEL analysis  Above average ability to analyzed and present the result of SWOT and PESTEL analysis  Good ability to analyzed and present the results of SWOT and PESTEL analysis  Excellent ability to analyzed and present the result of SWOT and PESTEL analysis
Recommendations: Target Market (10 marks)  Limited description on recommended target market by using  Sufficient description on recommended  Adequate description on recommended target  Good description on recommended target market by  Excellent description on recommended
 segmenting variablesTarget market bymarket by usingusing segmentingtarget market by
 and do not specify anyusing segmentingsegmenting variablesvariables and do notusing segmenting
 recommended targetVariables and doand do not specifyspecify anyvariables and do
 market.Not specify anyany recommendedrecommendednot specify any
      recommended target market.target market.  target market.  Recommended target market.  
Order Now

Get expert help for BUS2006 Marketing and Sales Management and many more. 24X7 help, plag free solution. Order online now!

Universal Assignment (March 29, 2024) Assessment Brief: BUS2006 Marketing and Sales Management. Retrieved from https://universalassignment.com/bus2006-marketing-and-sales-management/.
"Assessment Brief: BUS2006 Marketing and Sales Management." Universal Assignment - March 29, 2024, https://universalassignment.com/bus2006-marketing-and-sales-management/
Universal Assignment December 30, 2022 Assessment Brief: BUS2006 Marketing and Sales Management., viewed March 29, 2024,<https://universalassignment.com/bus2006-marketing-and-sales-management/>
Universal Assignment - Assessment Brief: BUS2006 Marketing and Sales Management. [Internet]. [Accessed March 29, 2024]. Available from: https://universalassignment.com/bus2006-marketing-and-sales-management/
"Assessment Brief: BUS2006 Marketing and Sales Management." Universal Assignment - Accessed March 29, 2024. https://universalassignment.com/bus2006-marketing-and-sales-management/
"Assessment Brief: BUS2006 Marketing and Sales Management." Universal Assignment [Online]. Available: https://universalassignment.com/bus2006-marketing-and-sales-management/. [Accessed: March 29, 2024]

Please note along with our service, we will provide you with the following deliverables:

Please do not hesitate to put forward any queries regarding the service provision.

We look forward to having you on board with us.

Categories

Get 90%* Discount on Assignment Help

Most Frequent Questions & Answers

Universal Assignment Services is the best place to get help in your all kind of assignment help. We have 172+ experts available, who can help you to get HD+ grades. We also provide Free Plag report, Free Revisions,Best Price in the industry guaranteed.

We provide all kinds of assignmednt help, Report writing, Essay Writing, Dissertations, Thesis writing, Research Proposal, Research Report, Home work help, Question Answers help, Case studies, mathematical and Statistical tasks, Website development, Android application, Resume/CV writing, SOP(Statement of Purpose) Writing, Blog/Article, Poster making and so on.

We are available round the clock, 24X7, 365 days. You can appach us to our Whatsapp number +1 (613)778 8542 or email to info@universalassignment.com . We provide Free revision policy, if you need and revisions to be done on the task, we will do the same for you as soon as possible.

We provide services mainly to all major institutes and Universities in Australia, Canada, China, Malaysia, India, South Africa, New Zealand, Singapore, the United Arab Emirates, the United Kingdom, and the United States.

We provide lucrative discounts from 28% to 70% as per the wordcount, Technicality, Deadline and the number of your previous assignments done with us.

After your assignment request our team will check and update you the best suitable service for you alongwith the charges for the task. After confirmation and payment team will start the work and provide the task as per the deadline.

Yes, we will provide Plagirism free task and a free turnitin report along with the task without any extra cost.

No, if the main requirement is same, you don’t have to pay any additional amount. But it there is a additional requirement, then you have to pay the balance amount in order to get the revised solution.

The Fees are as minimum as $10 per page(1 page=250 words) and in case of a big task, we provide huge discounts.

We accept all the major Credit and Debit Cards for the payment. We do accept Paypal also.

Popular Assignments

Bsc Public Health and Health Promotion (Top up) LSC LONDON

Health and Work Assignment Brief.                 Assessment brief: A case study of 4,000 words (weighted at 100%) Students will present a series of complementary pieces of written work that:   a) analyse the key workplace issues; b) evaluate current or proposed strategies for managing them from a public health/health promotion perspective

Read More »

6HW109 Environmental Management and Sustainable Health

ASSESSMENT BRIEF MODULE CODE: 6HW109 MODULE TITLE: Environmental Management and Sustainable Health MODULE LEADER: XXXXXXXXX ACADEMIC YEAR: 2022-23 1        Demonstrate a critical awareness of the concept of Environmental Management linked to Health 2        Critically analyse climate change and health public policies. 3        Demonstrate a critical awareness of the concept of

Read More »

PROFESSIONAL SECURE NETWORKS COCS71196

PROFESSIONAL SECURE NETWORKS– Case Study Assessment Information Module Title: PROFESSIONAL SECURE NETWORKS   Module Code: COCS71196 Submission Deadline: 10th May 2024 by 3:30pm Instructions to candidates This assignment is one of two parts of the formal assessment for COCS71196 and is therefore compulsory. The assignment is weighted at 50% of

Read More »

CYBERCRIME FORENSIC ANALYSIS – COCS71193

CYBERCRIME FORENSIC ANALYSIS – COCS71193 Assignment Specification Weighted at 100% of the module mark. Learning Outcomes being assessed by this portfolio. Submission Deadline: Monday 6th May 2024, 1600Hrs. Requirements & Marking Scheme General Guidelines: This is an individual assessment comprised of four parts and is weighted at 100% of the

Read More »

Social Media Campaigns (SMC) Spring 2024 – Winter 2024

Unit: Dynamic Websites Assignment title: Social Media Campaigns (SMC) Spring 2024 – Winter 2024 Students must not use templates that they have not designed or created in this module assessment. This includes website building applications, free HTML5 website templates, or any software that is available to them to help with

Read More »

ABCJ3103 NEWS WRITING AND REPORTING Assignment

ASSIGNMENT/ TUGASAN _________________________________________________________________________ ABCJ3103 NEWS WRITING AND REPORTING PENULISAN DAN PELAPORAN BERITA JANUARY 2024 SEMESTER SPECIFIC INSTRUCTION / ARAHAN KHUSUS Jawab dalam bahasa Melayu atau bahasa Inggeris. Jumlah patah perkataan: 2500 – 3000 patah perkataan tidak termasuk rujukan. Hantar tugasan SEKALI sahaja dalam PELBAGAIfail. Tugasan ini dihantar secara ONLINE. Tarikh

Read More »

ABCM2103 INFORMATION TECHNOLOGY, MEDIA AND SOCIETY Assignment

ASSIGNMENT/ TUGASAN _________________________________________________________________________ ABCM2103 INFORMATION TECHNOLOGY, MEDIA AND SOCIETY TEKNOLOGI MAKLUMAT, MEDIA DAN MASYARAKAT JANUARY 2021 SPECIFIC INSTRUCTION / ARAHAN KHUSUS Jawab dalam Bahasa Melayu atau Bahasa Inggeris. Jumlah patah perkataan : 2500 – 3000 patah perkataan tidak termasuk rujukan. Hantar tugasan SEKALI sahaja dalam SATU fail. Tugasan ini dihantar

Read More »

ABCR3203 COMMUNICATION LAW Assignment

ASSIGNMENT/ TUGASAN _________________________________________________________________________ ABCR3203 COMMUNICATION LAW UNDANG-UNDANG KOMUNIKASI JANUARY 2024 SEMESTER SPECIFIC INSTRUCTION / ARAHAN KHUSUS Jawab dalam Bahasa Melayu atau Bahasa Inggeris. Jumlah patah perkataan : 2500 – 3000 patah perkataan tidak termasuk rujukan. Hantar tugasan SEKALI sahaja dalam SATU fail. Tugasan ini dihantar secara ONLINE. Tarikh penghantaran        :

Read More »

ORGANISATIONAL STRATEGY PLANNING AND MANAGEMENT ASSIGNMENT

POSTGRADUATE DIPLOMA IN BUSINESS MANAGEMENT ORGANISATIONAL STRATEGY PLANNING AND MANAGEMENT ASSIGNMENT NOTE: At postgraduate level, you are expected to substantiate your answers with evidence from independent research. INTRODUCTION TO THE ASSIGNMENT • This assignment consists of FOUR compulsory questions. Please answer all of them. • When you answer, preferably use

Read More »

Solution: Scenario 1, Mirror therapy in patients post stroke

Title: Scenario 1, Mirror therapy in patients post stroke Part 1 : Summary Ramachandran and colleagues developed mirror therapy to treat amputees’ agony from phantom limbs. Patients were able to feel their amputated limb without experiencing any pain by presenting them a mirror image of their healthy arm. Since then,

Read More »

Solution: Exploring the Dominance of Silence

Slide 1: Title – Exploring the Dominance of Silence The title, “Exploring the Dominance of Silence,” sets the stage for a deep dive into the portrayal of silence in Philip K. Dick’s “Do Androids Dream of Electric Sheep?” Our presentation will dissect the literary techniques used by the author to

Read More »

Solution: Assessment: Critical Reflection S2 2023

The policies that hampered the cultural survival of Indigenous groups have a major effect on their health (Coffin, 2007). Cultural isolation can cause an identity crisis and a sense of loss, which can exacerbate mental health problems. Indigenous people have greater rates of chronic illness and impairment due to historical

Read More »

Solution: The Market – Product and Competition Analysis

Section 1: The Market – Product and Competition Analysis Industry and Competition Analysis: The baking mix market is very competitive, but My Better Batch is entering it anyhow. The prepackaged baking mixes sold in this market allow busy people to have bakery-quality products on the table quickly without sacrificing quality

Read More »

Solution: PDCA model for Riot

Student Name: Student ID: University Name: Date: Learning Outcome 1: Engage actively in recognizing a new product/service for Riot and detect the vital tasks required for its effective growth. In this comprehensive learning outcome, Riot’s progress towards innovation superiority is characterized by a deliberate scheme that draws on components from

Read More »

Solution: EDEN 100 – ASSIGNMENT 1

Part 1: Reflections on the Register Variables Use the questions in Column 1 and analyse the sample oral interactions provided under the assessment tile. The transcript for Viv’s conversation is provided on pages 4-5. Probe Questions  Link to readings and theory Interaction 1 Interaction 2 PART 1 – ANALYSING THE

Read More »

Solution: TCP/IP Questions

Table of Contents Question 1. 1 1. IPSec datagram protocol 1 2. Source and destination IP addresses in original IP datagram.. 1 3. Source and destination IP addresses in new IP header 2 4. Protocol number in the protocol field of the new IP header 2 5. Information and Bob.

Read More »

Solution: Fundamentals of Employment Assistance Program and Counselling

ASSESSMENT 3 Subject: Fundamentals of Employment Assistance Program and Counselling Case study Question 1 a)     Major Issues for Theo that could be addressed in counselling: b)    Issues to Address First in Short-Term Counselling:             The cognitive processes of memory, focus, and decision-making are all impacted by insufficient sleep. Such cognitive

Read More »

Solution: EQUITY AND INCLUSION IN EARLY CHILDHOOD IN AUSTRALIA

Written Policy Recommendation Name: Student Number: Email: Date: Introduction: The early years of a child’s life are important for their holistic development, making early childhood education a foundation for their future accomplishments. Nevertheless, guaranteeing equality and inclusion in early childhood education stays a major problem in our society. This policy

Read More »

Solution: Report Health Issue

Table of Contents Executive Summary                                                                                                   3 Introduction                                                                                                                5 Examination of the Chosen Health Issue in the Context of Lambeth                        5 Application of Health Inequality Framework and Analysis of Determinants: Psychotropic Drug Use in Lambeth                                                                           6 Exploration and Discussion of Strategies to Manage Psychotropic Drug Use in Lambeth                                                                                                                        7 Conclusion                                                                                                                  8

Read More »

Solution: Section III: Marketing

Section III: Marketing Channels for Advertising: Understanding Who Makes Baking Product Purchase Decisions is Crucial for My Better Batch’s Business Success (Sampson et al, 2017). Home bakers may make up a disproportionate share of the decision-makers in the UK. As a result, My Better Batch has to target people, especially

Read More »

Solution: Analytics Project Project Management Plan

Analytics Project Project Management Plan Date: 22-10-2023 Author: Name Here Version: 2.0 Project Management Plan (PMP) This project management plan will outline the strategies and plans used to manage ‘analytics project’ for the Style-Hub organization. It will include the tasks such as project governance, management, planning, budget and controlling. It

Read More »

Solution: Report Health Issue

Table of Contents Executive Summary                                                                                                   3 Introduction                                                                                                                5 Examination of the Chosen Health Issue in the Context of Lambeth                        5 Application of Health Inequality Framework and Analysis of Determinants: Psychotropic Drug Use in Lambeth                                                                           6 Exploration and Discussion of Strategies to Manage Psychotropic Drug Use in Lambeth                                                                                                                        7 Conclusion                                                                                                                  8

Read More »

Solution: Mirror therapy in patients post stroke

Title: Scenario 1, Mirror therapy in patients post stroke Part 1 : Summary Ramachandran and colleagues developed mirror therapy to treat amputees’ agony from phantom limbs. Patients were able to feel their amputated limb without experiencing any pain by presenting them a mirror image of their healthy arm. Since then,

Read More »

Can't Find Your Assignment?

Open chat
1
Free Assistance
Universal Assignment
Hello 👋
How can we help you?