Dynamic Website Development assignment

Dynamic Website Development assignment.


Maximum word count: 4,000 words

The word count includes everything in the main body of the assessment (including in text citations and references). The word count excludes numerical data in tables, figures, diagrams, footnotes, reference list and appendices. ALL other printed words ARE included in the word count.

Assignment Task

Auctioning an item online is one of the many ways of selling products over the internet. It has become more and more popular element in a dynamic web application. The process of auctioning an online item may differ between different industries, but the overall process tends to be similar. For the purpose of this assignment, we will ask you to keep it simple. The user selects a product or service online, enters a value, if the value is above the highest value, that users becomes the highest bidder. On submission, the allocated product or service is removed from the set of options. This scenario is a simplified example that could apply in a variety of options, not least for antique shops, electrical goods shop, vintage clothing shops, collectable toy shops, …etc. The auction would have an end date that is clearly displayed. After that date (and time) the web page will no longer take any biddings.

Stage 1: Propose a dynamic web application case study that requires the design and development of a simply online auction system. Include justification of your case study and the need for a dynamic web application.

(500 Word)

Answer must include:

  • Role of dynamic websites in businesses today
  • Intro to case study – one or two sentences on what the case study is about
  • Plan of e-commerce system for case study (show a plan of working website in the form of a chart or a sitemap required for this case study)
  • Why does the case study need an e-commerce solution? Benefits – at least 4 responses required e.g gobal reach, 24/7 availability, ease of use, no physical set up required, etc.
  • Conclusion for the task

Stage 2: Plan and design between five to eight web pages for a given website that includes auction process components. Provide recommendations with regards to a markup language, database, scripting (both client side and server side), multimedia components,


Answer must include:

  • Mark-up languages – explain the role of each in your website developmet – HTML, CSS JS, etc
  • Database – explain the role of the database – simple definition
  • Server side scripting – explain the role of php – simple definition
  • Layout design – wireframes for front end and erd for back end, colour scheme, font type, size, etc
  • Multimedia components – e.g youtube, banners, animation; at least one recommendation required

Stage 3: Recommend improvements that would enhance the browser compatibility of the website as well as web accessibility to meet the diverse audience.

(1000 Word)

Stage 4: Implement between five to eight web pages for a given case study using dynamic web development language (ASP, PHP, or JSP). Provide screenshots of the document and code in the appendix Provide a table that shows the testing logs of each page.

(1000 Words)

Stage 5: Evaluate the implementation and how you would rate your own application against current accessibility guidelines. Provide logs and testing records to justify any claims.

(1000 Words)


You are not allowed to use any ready-made templates or auto generating code platforms.  You must design your webpages and show communication with your ‘local server’ and database, fulfilling the requirements of the case study.

You must use a webserver on your PC (which supports MySQL, PHP and local host to publish the webpages, e.g

WAMP for windows

MAMP for mac

XAMPP (Cross, Apache, MySQL, PHP, Perl) for cross platform

There are many others available, use the one you are must comfortable with.


Referencing Guidance

You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the AU Harvard system(s).

The Harvard System (Author-Date Method)

All statements, opinions, conclusions etc. taken from another author’s work (print, online or multimedia) should be cited, whether the work is directly quoted, paraphrased, or summarised. Paraphrasing is integrating another person’s ideas into your work by rewriting an argument using your own words, phrasing, and interpretation. Guidance on appropriate use of paraphrasing, summarising and quotation in academic writing is available in your Student Handbook. Referencing is a two-part process:

  • In-Text Citations
  • Reference List

In the Harvard System, all cited publications are referred to in the main body of text by giving the author’s surname and the year of publication separated by a comma e.g. (Waring, 2014). Each cited publication must have a corresponding full reference in the Reference List at the end of your work. The references are listed in alphabetical order by surname.


When citing the author, use the name(s) of the person or organisation shown most prominently in the source as being responsible for the published content.

If no author is given and there is clearly no identifiable person or organisation, use ‘Anon.’, except for webpages, newspapers, film, dictionaries, or encyclopaedias. See section 2.1.1. point vii for guidance on how to cite these examples. For all examples use the same author notation in the reference list at the end.


If an exact year or date is not known, an approximate date preceded by ‘ca.’ may be supplied e.g. (ca. 1750). If no such approximation is possible, use N.D. (no date). For webpages, it may be preferable to cite the year in which the page was accessed, e.g., (ca. 2009), rather than use N.D..

Where a book, chapter or article has been re-published as part of a different work e.g., an anthology, cite and reference the original date of publication, if given.

Person-to-person communication (letters, emails, interviews, lectures, etc.)

We recommend that references to person-to-person communications such as letters and emails are given only within the main body of the text and are not detailed in the reference list.

In-Text Citations

This applies to print and online materials.

Where to place the citation

Place your citation where you feel it should naturally occur within a sentence. Depending on your writing style, it may follow a phrase/idea or appear at the end of a sentence or paragraph. It should always appear before the full stop.

• e.g., As Waring (2014, p. 33) said, “theory and practice should not be seen as separate entities” and so… This is an example of a ‘narrative citation’ where the author(s) name naturally occurs within the sentence. In this case, you only need to put the date in brackets, and the page number if necessary.

• e.g., In his highly acclaimed study, Waring (2014) argued that theory and practice should not be seen as separate entities…

• e.g., Theory arises out of practice and the two are therefore inextricably linked (Waring, 2014). This is an example of a ‘parenthetical citation’ where the author(s) name does not naturally occur in the sentence and is therefore placed within the parenthesis along with the date, and page number if necessary.


If the quote is less than a line it may be included in the body of the text in double quotation marks. Longer quotations should be indented, single-spaced, and appear in double quotation marks.


In citations to particular parts of a document, the location of that part (e.g., Waring, 2014, p. 6) should always be given after the year within the brackets.

If your ebook does not have the printed page numbers, when referencing books in your work you will need to refer to a chapter/section/paragraph number to correctly identify the passage of text you are using.

• e.g., Leatherbarrow and Fletcher (2018) state that “HRM as a concept was attractive to many organisations because of its unitary perspective” (chapter 3, para. 2).

For webpages and online newspapers, this detail is not required.

Figures (e.g., diagrams, graphs, tables, illustrations, photographs, etc.)

These should be referenced as though they were quotations taken from a published work. Page numbers come after the year, within the brackets. Diagrams etc. are usually accompanied by a brief description and are listed throughout a piece of work by figure number.

• e.g., Figure 1. Johannes Vermeer’s The Girl with the Pearl Earring (Chevalier & Hale, 2011, p. 55).

If the item has been copied and amended by you, e.g., you add another axis to a graph, then use ‘amended from’ in parentheses after the source.

• e.g., Figure 1. Johannes Vermeer’s The Girl with the Pearl Earring (amended from Chevalier and Hale, 2011, p. 55).

When referring to diagrams, graphs, tables, illustrations, photographs, etc. in the text, you should use Figure number (and source if relevant).

• e.g., In Figure 2. Mitchell (2015) demonstrates…

You should include a full reference to sources in the list at the end of your work. Your own original work should not appear in the reference list at the end, as it has not been published.

Text or script from videos, films, or broadcasts

These should be referenced as though it were a quotation taken from a published work, but without page numbering.

• e.g., As typified by James Dean portraying the moral decay of American youth (Rebel without a Cause, 1955).

Online sources

When citing a webpage on an organisation or company website, use the organisation or company as the author. Do not insert the URL (web address) in the body of your text.

• e.g., Price Waterhouse suggest “A quotation from the relevant webpage would be inserted here.” (Price Waterhouse, 2011).

2.1.1. Examples of In-Text Citation

  • If the author’s name occurs naturally in the sentence, the year is given in brackets:

• e.g., In his highly acclaimed study Waring (2014) argued that theory and practice should not be seen as separate entities…

• e.g., As Waring (2014, p. 33) said, “theory and practice should not be seen as separate entities” and so…

  • If the name does not occur naturally in the sentence:

Both name and year are given in brackets:

• e.g., A more recent study (Waring, 2014) has shown the way theory and practical work interact.

• Theory arises out of practice and the two are inextricably linked. (Waring, 2014).

  • When an author has published more than one cited document in the same year:

These are distinguished by adding lower case letters (a, b, c, etc.) after the year and within the brackets:

• e.g., Fordham (2011a) discussed the subject…

Note: If you are adding citations from the same author and year, the letters after the date will determine the order in your reference list e.g., ‘Fordham (2011a)’ would be listed before ‘Fordham (2011b)’.

  • When more than one source is cited:

The sequence of citations may be either chronological or in order of academic relevance.

• e.g. (Harris 2011; Hale 2012; Malcolm 2014)

  • If there are two authors:

The surnames of both should be given.

• e.g., Doole and Lowe (2012) proposed that…

  • If there are three to five authors:

The surnames of all authors should be given, and then you can use the main author’s surname followed by et al for the second and all subsequent citations.

  • If there are more than six authors:

The surname of the first author only should be given, followed by et al.:

• e.g., As global economies grow and the cost of doing business increases (D’Arienzo et al., 2016).

A full list of all author’s names should appear in the reference list at the end of your work.

  • If no author is given and there is clearly no identifiable person/body responsible:

For all examples use the same author notation in the reference list at the end. For webpages use the organisation or company author:

• e.g., In the IPCC (2016) report on Climate Change and Oceans and the Cryosphere…

For newspaper articles use the newspaper title:

• e.g., Social media is driving the rise of hate crime (The Telegraph, 2016).

For a film, use the title of the film:

• e.g., As typified by James Dean portraying the moral decay of American youth (Rebel without a Cause, 1955).

For a dictionary or encyclopaedia, if it is the co-operative work of many individuals, none of whom are the main editor, the title of the work may be used instead.

• e.g., According to the Oxford Encyclopaedia “A quotation from the text would be inserted here.” (Oxford, 2007, p. 375).

For other sources, use ‘Anon.’:

• e.g., In an earlier text (Anon., 1908) it was stated that…

  • If you refer to a source directly quoted in another source you cite both in the text:

• e.g., In a popular study Whear (2014 cited by Stamper, 2016) argued that education must be participative and collaborative…

• e.g., As Whear (2014, cited by Stamper 2016, p. 90) said, “education must be participative, collaborative and non-judgmental” and so we…

You should only list the work you have read, i.e., Springer, in the reference list at the end.

  • If you refer to a contributor in a source just cite the contributor, not the editor:

• e.g., Crinklaw showed this to be key to her own social networking success (Crinklaw, 2011).

  • If you refer to a person who has not produced or contributed to a work, but who is quoted in someone else’s work, it is recommended that you mention the person’s name and you must cite the source author:

• e.g., Michael Heseltine emphasized the part the media plays in influencing political opinion in an interview with Eaton (2016).

• e.g., “It rings well with some of our xenophobic newspapers”, Michael Heseltine said in a recent article (Eaton, 2016, p4).

You should list the work that has been published, i.e., Eaton (in the New Statesman) in your reference list.

  • Scriptural Citations (e.g., Bible, Koran/Qur’an):

These should only be included in the text and not the reference list. Include book, chapter, and verse. If quoting you may add the translation or edition.

• e.g., “He gives strength to the weary and increases the power of the weak.” (Isiah 40:29, New International Version).

  • Legislation – UK Statutes (Acts of Parliament) should be cited in full:

• e.g., The Equality Act 2010 legislates that it is unlawful to discriminate on the grounds of…

Person-to-person communications (letters, emails, interviews, lectures, etc.):

These do not provide recoverable data and so are not included in the reference list. Cite personal communications in the text only. Give initials as well as the surname and status and/or occupation of the person. Provide as exact a date as possible. When citing research data which you have collected, it is advisable to also include copies or summaries of source data in Appendices.

• e.g., According to Professor L. Brockliss, Beatty’s accounts of naval medicine led to significant advances (personal communication, 15 September 2008, see Appendix 1).

Lectures, whether downloaded from Arden University or not, are not regarded as ‘published’ materials and are intended as pointers toward such sources rather than as source materials in themselves.

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