IAP607BM Independent Critical Analysis Project

Independent Critical Analysis Project
ASSESSMENT 2 BRIEF
Subject Code and TitleIAP607BM Independent Critical Analysis Project
AssessmentGroup Presentation of Preliminary Findings
Individual/GroupGroup
Length10-minute presentation and 10-minute Q&A (+/- 10%)
Learning OutcomesThis assessment addresses the following Subject Learning Outcomes:   Critically review and synthesise the literature as it applies to the hotel research project.Apply business research methods in undertaking the hotel research project.Collect and synthesise data using appropriate tools and techniques as it corresponds to the research objectives.Critically reflect upon and interpret information to reach meaningful conclusions and make recommendations.Articulate the research findings using audience-specific language and structure
SubmissionDue by 8:00am ACST/ACDT/AEST/ADST – Week 9 Day of presentation
Weighting30% Part A: 10% groupPart B: 20% individual
Total Marks100 marks

Context:

The Group Presentation of Preliminary Findings assessment aims to equip you with the ability to effectively communicate details of your research process and the preliminary findings of your research in response to an identified business problem. This assessment task will provide you with the opportunity to interpret, report and articulate the findings of your research to peers, members of faculty and/or industry partners.

Task Instructions:

For this assessment, you will present the preliminary findings of your research to an industry audience in a 20-minute presentation. The presentation will comprise a 10-minute presentation followed by a 10-minute Q&A session to address questions from the audience.

To successfully complete this task, you will be required to create and deliver a presentation targeted towards industry practitioners or the business to which your research relates. You are free to use any visual material(s) of your choice – e.g., a poster, infographic, PowerPoint Prezi, or Canva, to name a few. Your presentation should incorporate the following:

1.      Overview of the research problem and background

Highlight the reason(s) why your business problem was chosen as a significant problem for hotels to address and as an original/not-duplicated problem from previous studies. Effectively communicate the impact of your research on the management of hotels. Also, demonstrate background knowledge to the business problem and its context.

2.      Overview of methods

This section should outline details of the research methods used to conduct your research by addressing the following:

  • recruitment strategy and data collection method(s)
    • research population, sampling method, sample size
    • summary of questions asked in the survey/interviews/focus groups
    • respondents’ profile

3.      Preliminary findings and implications for industry

Provide details on the discoveries made from your research in accordance with the research objectives. The purpose is to justify the significance of your findings and subsequent implications for the business or industry. You should also explain any new understandings or fresh insights about the problem that can advance past studies.

4.      References

Provide relevant in-text citations in your presentation material(s) and delivery. A reference list is not needed for this assessment. However, ensure each in-text citation corresponds to a source in the reference list provided in Assessment 3.

During the presentation, you must comply with the following expectations:

  • Be well-groomed
    • Be on time and ensure all necessary technology is functioning
    • Be concise and do not go over the time allotment assigned

Referencing

It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing here in the Academic Writing Guide found via the Academic Skills website.

Group Contract and Peer Evaluation Instructions

At the beginning of the term/project:

  • All students taking part in a group assessment should draw up and sign a group contract using the template provided on Blackboard, in the Assessments section. This step should be completed at least two weeks prior to your assessment due date. Your Learning Facilitators may ask to review the contracts when deemed necessary (for example, when there is a lack of progress or conflict among group members).

During the project:

  • You should keep records of communication and drafts. Any serious concerns about an individual group member’s contribution should be brought to the attention of your Learning Facilitator as soon as they occur or at least two weeks before the due date, whichever is earlier.

At the end of the project/assessment submission:

  • When submitting your group assessment, you are required to attach the group contract as an appendix of your submission. You are reminded not to ‘recycle’ (self-plagiarise) contracts from other assessments. Sections on deliverables, timeline and expectations, in particular, should be unique to each assessment or project. Self-plagiarism constitutes a breach of Academic Integrity and can lead to penalties to the assessment task or subject.
  • The group contract accounts for 10% of your assessment grade, as indicated in the marking rubric. The group contract will be assessed based on its effectiveness in stipulating targets, plans and expectations. It should be clear, realistic and appropriate for the nature of the project.
  • A peer evaluation form is available on Blackboard in the Assessments section. This can be used when you feel there was unequal or unfair contribution from other group member(s) which you would like to raise with your Learning Facilitator. You must provide clear

supporting evidence (e.g., records of communication and drafts) and email it to your Learning Facilitator together with a completed peer evaluation form by the assessment due date. Otherwise, the allegations will be dismissed.

  • If you have been accused of not contributing equally or fairly to a group assessment, you will be contacted by your Learning Facilitator and given three working days to respond to the allegation and provide supporting evidence. If there is no response within three working days of contact, your Learning Facilitator will determine an appropriate mark based on the evidence available. This may differ from the mark awarded to your group members and would reflect your contribution in terms of quantity and quality of work.

Submission Instructions

  1. To be submitted as a PDF file according to the submission deadline stated on Page 1.
  2. A TUA Group Assignment Cover Sheet is to be attached to your submission.
  3. Only one copy of the presentation is to be submitted, with names of all group members listed on the cover sheet.
  4. All referencing (in-text referencing) must be in accordance with the APA Academic Writing Guide available on Blackboard.
  5. See marking rubric attached at the end of this document. You do not need to attach this rubric to your submissions.

Academic integrity declaration

All students are responsible for ensuring that all work submitted is their own and is appropriately referenced and academically written according to the Academic Writing Guide. Students also need to have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure and subsequent penalties for academic misconduct. These are viewable online.

Students also must keep a copy of all submitted material and any assessment drafts.

Assessment Rubric – Part A: 10% group

  Assessment AttributesFail (Yet to achieve minimum standard) 0-49%Pass (Functional) 50-64%Credit (Proficient) 65-74%Distinction (Advanced) 75-84%High Distinction (Exceptional) 85- 100%
QUALITY VISUAL   Using and presenting material and data in a way that is clear, meaningful and engaging to the audience.   70%Unclear message and/or information due to unsuitable selection of material.   Lack of suitable images, icons and/or other graphics to communicate concepts.   Frequent inconsistency in font size and colour, scale of graphics, and other icons.   Choices in visual presentation make it difficult for the audience to read and do not promote audience engagement.   Contains several typos or errors.Lack of clarity in the message and/or information due to unsuitable selection of material.   Few suitable images, icons and/or other graphics to communicate concepts.   Some inconsistency in font size and/or colour, scale of graphics, and other icons.   Choices in visual presentation make it easy to read but they do not promote audience engagement.   Contains some typos or errors.Generally clear message and information, with suitable selection of material presented in a basic manner.     Some suitableimages, icons, and/or other graphics to communicate concepts.   A few inconsistencies in font size and/or colour, scale of graphics, and other icons.   Choices in visual presentation make it easy to read and promote audience engagement.   Contains a few typos or errors.Clear message and information, with good selection of material presented in a creative manner.   Sufficient suitable images, icons and/or other graphics to communicate key concepts.   Consistent font size and colour, scale of graphics, and other icons.   Choices in visual presentation make it very easy to read and promote high audience engagement.   No typos or errors.Clear message and information, with excellent selection of material presented in a creative and insightful manner.   Highly suitable and impactful images, icons, and/or other graphics to communicate key concepts.   Consistent font size and colour, scale of graphics, and other icons.   Choices in visual presentation make it very easy to read and promote high audience engagement.   No typos or errors.
GROUP CONTRACT 30%The group contract has been poorly completed. Targets, plans and expectations have not been clearly defined and are not achievable.   The group contract has not been completed or submitted.The group has partially completed the contract. Some targets, plans and performance expectations have not been identified and clearly defined. Some targets, plans and performance expectations are not achievable. Roles are not always clear.The group has completed the contract. The group contract contains somewhat clear, precise and achievable targets and plans. It also stipulates performance expectations for each group member or role.The group has thoroughly completed the contract. The group contract contains well thought out targets, plans and performance expectations. There are clear explanations in relation to performance expectations for each group member or role.The group has completed the contract to an exceptional level. The group contract contains clear, precise and achievable targets and plans which are detailed and well justified. There are clear and well- structured explanations in relation to performance expectations for each group member or role.

Assessment Rubric – Part B: 20% individual

  Assessment AttributesFail (Yet to achieve minimum standard) 0-49%Pass (Functional) 50-64%Credit (Proficient) 65-74%Distinction (Advanced) 75-84%High Distinction (Exceptional) 85- 100%
RESEARCH CONTENT   Understanding of the research project and its contents including business problem and research objectives, background literature, research methods, findings, and discussions. Ability to address questions satisfactorily.   60%Insufficient content and lack of understanding of the relevant subject area and/or task at hand.   May have excluded industry or academic perspectives of the research topic.   Insufficient explanation of relevant concepts with limited (if any) examples offered.   Lack of confidence in presentation, reflecting a lack of knowledge on the topic.   Lack of ability to answer questions.   Key parts of the project were not addressed and/or were not supported by evidence.Sufficient content reflects an understanding of the relevant subject area but may not include both industry and academic perspectives. Attempted explanation of relevant concepts with some examples of contextual applications offered.   Verbal presentation was confident in parts, reflecting some good areas of knowledge.   Questions were answered, reflecting sufficient knowledge on the topic.   Some key parts of the project were not addressed and/or were not always supported by evidence.Substantial content that reflects a solid understanding of the relevant subject area from industry and academic perspectives. Solid explanation of relevant concepts and supported by examples of contextual applications.   Verbal presentation was confident, reflecting some good areas of knowledge.   Questions were answered, reflecting good knowledge on the topic.   All key parts of the project were addressed and supported by evidence, with some sections stronger than others.Detailed content that reflects a strong understanding of the relevant subject area from industry and academic perspectives.   Advanced understanding of concepts and their various applications have been shown.   Verbal presentation was confident and spoken with knowledge.   Questions were answered with confidence and reflected strong knowledge on the topic.   All key parts of the project were addressed and supported by evidence.Comprehensive content that reflects an integrated understanding of the relevant subject area from industry and academic perspectives.   Mastery of concepts and their applications in various situations.   Verbal presentation was confident and spoken with knowledge and conviction.   Questions were answered with confidence and reflected exceptional knowledge on the topic.   Balanced level of detail offered in each section with all key aspects of the research project addressed and supported by evidence.
QUALITY SPOKEN   Articulates a clear, comprehensive and logical progression through the research process with the right balance of detail forPoor time management: goes over or under time allocated. Lack of or poor coherence and cohesion in the presentation of ideas.   Speech was unclear, rushed and/or too softly spoken to beFair time management: slightly under or over the time allocated.   Coherence and cohesion in the presentation of ideas was faulty at times.Well-timed and rehearsed: stuck to the allocated time.   Coherence and cohesion in the presentation of ideas with only a couple of flaws.   Speech was mostly clear andWell-timed and rehearsed: stuck to the allocated time.   Coherence and cohesion in the presentation of ideas at all times.   Speech was clear, evenly paced,Well-timed and rehearsed: stuck to the allocated time.   Coherence and cohesion in the presentation of ideas at all times.   Speech was clear and effective
the audience. 40%clearly understood.   Poor transition between speakers.   There was little connection with the audience.Speech was usually clear and evenly paced, but speaker may have spoken too softly or too quickly to be clearly understood.   Additional rehearsal would have helped transition between speakers.   There was some connection with the audience.evenly paced, but speaker may at times have spoken too softly or quickly to be consistently understood.   Fairly good transition between speakers.   There was good connection with the audience most of the time.and used tone/intonation to keep audience engaged most of the time.   Smooth transition between speakers.   There was very good connection with the audience at all times.using an even pace and tone/intonation to keep audience engaged at all times.   Smooth transition between speakers.   There was excellent connection with the audience at all times.
The following Subject Learning Outcomes are addressed in this assessment
SLO a)Critically review and synthesise the literature as it applies to the hotel research project.
SLO b)Apply business research methods in undertaking the hotel research project.
SLO c)Collect and synthesise data using appropriate tools and techniques as it corresponds to the research objectives.
SLO d)Critically reflect upon and interpret information to reach meaningful conclusions and make recommendations.
SLO e)Articulate the research findings using audience-specific language and structure.
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