Individual Report: Market Entry Methods

Individual Report: Market Entry Methods

Assessment 3 – Individual Report: Market Entry Methods 25%

Name:                                                             SID:  

Campus and day and time:  

My allocated company is: 

My product is:  

My chosen country is:  

Note: The word limit 800 max. + / – 10% excluding references and appendices. The focus is on application; do not provide definitions and descriptions of theoretical frameworks.

  1. Critically assess and discuss suitability of market entry method/s into overseas markets for your allocated company, e.g. franchising, licensing, etc.
  2. Discuss industry standards; what market entry strategies do competitors generally use?
  3. Provide recommendations for future market entry strategies for your allocated company
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