Task: Practical Skills
Unit Objectives: LO3, LO4
Due Date: Sunday of Week 6, 11:59 pm
Must be completed as individuals.
Your task is to plan and develop a 30-second ad (+/-10% is permitted without penalty) integrating original video, audio, graphics, and text resources to promote the same futuristic product/brand or activity used in Assessment 2.
The assessment requires you to submit two (2) files which includes:
- planning documentation and reflective report as a single word document
- a 30-second ad developed using Adobe Rush or similar program that has been exported to MP4 format.
The report should be a minimum of 1000 words and include your:
- Planning documentation – outlining the project and the stages of development. This should cover the proposed timeline for Production and Post-production.
- Script – This should include any ambient sounds, dialog and verbalizations, narration, sound effects, music and songs that are included in the production of your advertisement. You should also include Cinematic Style including Synopsis, Action, Dialogue, Transitions, Sluglines.
- Storyboards – This should include any camera actions, effects, lighting, transitions, visual effects and animatics used in the production of your advertisement. These ideally would be detailed with time stamps and descriptions.
- Screenshots – These are separate to the story boards above and will explain the processes, tools and techniques you used to build you ad. You should include a minimum of ten (10) screenshots of your work within Adobe Rush or similar program. You should capture editing, mixing, compositing, adding titles, transitions, and effects, all of which should be implemented according to the theoretical and practical guidelines provided to you through the unit content. This should be recorded at intervals throughout your project and an explanation of each screenshot is required.
- Reflection – Additionally, as you are working in an academic context, you will also be required to deliver a short reflection on the process at a higher level. This should be aimed at reflecting your academic competence and demonstrate critical thought of the experience. The reflective part of the report should be between 100 to 200 words.
- Journals – Finally you will copy all your weekly journals at the end of the report.
The video will contain titles to introduce the piece and MUST include your name and the unit details and date at the beginning and credits at the end acknowledging any references and collaborators who contributed to the work. The ad should be between 27s to 33s in length, excluding titles and credits, and contain sufficient material to demonstrate that you have applied a suitable degree of professionalism to the project.
The ad should be original. This means it MUST be recorded and edited by you. You MUST record your own video and your own audio. At least one section, a minimum of five (5) seconds of the ad, should include a narrative voice-over that has been recorded on your computer microphone.
The ad should be created based on the script and storyboards and contain the following:
Assignment Title Page at the start of the video to introduce the piece and must include your name and the unit details and date at the beginning
Credits Page at the end of the video to acknowledge any references and collaborators who contributed to the work.
Post-production (edited audio video) practical work featuring a good video composition which can capture your target audience through a pleasing and engaging arrangement of audio, graphics, text, transitions and effects to promote your product.
Length: between 27s to 33s in length excluding titles and credits.
If you are using Adobe Premiere Rush, the recommended share/publish setting is for YouTube with the following options, to be saved to your local drive as MP4.
Please note: The design you use for this assessment MUST be the idea you chose for Assessment 2. Your ad MUST also include your name and student ID. Failure to include this in your ad may result in a “Fail” being recorded for this part of the assessment.
The material that you deliver must be suitable for academic context and must not violate any of the standards of appropriate student conduct. This includes respect for copyright, correctly referencing all sources, not delivering any material that could reasonably be viewed as violating the Universities policies on conduct, discrimination, equity and diversity. Keep in mind that this material will be for the purpose of marking and the markers would prefer a pleasant experience. A good rule of thumb would be that material should fall within the “General” viewing classification.
The rubric for this assessment is available on the MySCU site and will give the criteria for marking.
You should pay particular attention to the details provided in the Module 4 to 6 content of Blackboard. Relevant hints and tips are provided throughout the course content.
The difference between a “Pass” and higher grades will be based on how much you look at the whole project and development practices, and how well you follow best practices while keep your Unity project cohesive and effective.
This assessment is not eligible for the resubmit policy.
This assessment is your chance to gain an understanding of the fundamental concepts of UX development in audio and video editing.
It important that you complete all tutorial activities and ask questions if you are unsure of the assessment task.
Since you are mastering UX and audio and video editing skills, you are permitted to work from the examples in the MySCU site, you must acknowledge assistance from other sources, including YouTube, or classmates. You must not use online material including online LMS’s or help from others outside the university, as this would prevent you from mastering these concepts.
This diagram will help you understand where you can get help:
Encouraged Attribution Required
Not acceptable Ask tutor
Be aware if you do get help from one of the red sources, you are at risk of failing the assessment, or the unit.