New Product Development Stage 4. Design and Development

New Product Development Stage

Instructions:

Format:

Double spaced, 12pt font

Business style writing

Individual work

Upload your work to the same place you downloaded the work from. (Assignment portal). No email assignment will be graded.

Please explain in 2 pages max. Total for the assignment.

Describe your Concept Testing process/procedure

You are now the marketing person for the New Product Development (NPD) Process. Continue the process and build on your design and development

Guidelines.

  • You must explain and show all processes including any samples, that are required for THIS assignment.
  • Your process is based on a real-world simulation (not live, not in person). But any numbers, calculations, data, should be actual information from reputable sources. that are required for THIS assignment.
  • Testing, are mock exercises based on real assumptions.
  • Other items to include in this section:
    • Development status and tasks.
    • Challenges and risks.
  • You must show your any improvement of your image based on what you learn from you from your testing. 

Please note all of the above bullets under guidelines may not be required of each of 6 of steps in NPD.  You should KNOW which ONES are required.

Due date: Thursday, 05/6/2021

Submitted by: 10:30pm

Upload your work to the same place you downloaded the work from. (Assignment portal). No email assignment will be graded.

Student name: MICAELA AQUINO

All Answers BELOW HERE:

        “VISIONNAIRE NUIT BEAUTY SLEEP PERFECTOR FACE MOISTURIZER” its’s       from the Lancôme skincare line. . My idea is to create something very similar just changing a few ingredients used. Also, the goal is to start creating conscience in the company about doing cruelty free products because there are many ways to test the products without using animals in the process.  The new product will be created for every type of skin, ingredients that will help everyone to get a flawless skin. We will work on doing this product cruelty free so that no animal suffers from this. Moreover,  the name of the new product will be Overnight Flaw Face Mask. It will be very affordable for everyone

Design

  1. Stage 1: The process of thinking about the product that you want to produce is very though. I came up with the idea of perfecting a product that already existed. A drawing of the product was done
  2. Stage 2: After reading reviews and surveys I came to the conclusion that new ingredients had to be added. Plus,  new name and new packaging.
  3. Stage 3: After doing some experiments in the laboratory and testing the product that has the new ingredients on some people that volunteered ( including myself). I wanted to see what type of reaction it will produced in people.
  4. Stage 4: While doing that I asked some question on social media about what they are thought about skincare and night cream moisturizer. The answers that I received were very important because it helped me to determine what the clients are looking for.
  5. After testing the new products for months. We came up with the perfect product that each of one that uses will love it.
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