Advanced Strategic Tourism Management TRT4861

Advanced Strategic Tourism Management

Assessment 04

Table of Contents

Assessment purpose…………………………………………………………………….. 1

Assessment detail………………………………………………………………………… 1

Assessment structure……………………………………………………………………. 1

Assessment instructions………………………………………………………………… 1

Marking rubric……………………………………………………………………………… 3

Appendix: Declaration…………………………………………………………………… 5

Assessment purpose

The purpose of this assessment is to introduce students to research and academic writing on a topic relevant to chapter 2. These skills are required for the successful completion of the module.

Assessment detail Type: Analytical essay Marks: 45

Weighting: 10%

Due date: 29 May 2023 at 23:00 (GMT+2) Submission document type: Pdf

Submission     document     name:     Student                      number_TRT4861_04_2023        (e.g. 12345678_TRT4861_04_2023)

Assessment structure

Cover page

Declaration (see Appendix) Table of contents

  1. Introduction
  2. Literature review
  3. Conclusion
  4. Reference list (refer to the referencing Lib-guide)

Assessment instructions

Chapter 2 provides an overview of mass and alternative (i.e., new) tourism (see pages 65-66). One of the signs of emerging alternative tourism is that tourists’ travel behaviour and motivations are changing. Tourism businesses catering for these types of tourists, need to stay abreast of their motivations and strategically manage their businesses to appeal to these tourists.

Based on research, compile an analytical essay on scuba diving tourists’ travel motivations (i.e., push factors).

What is an analytical essay?

Make use of the following documents for this assessment: academic writing, technical editing, and referencing lib-guide.

You will be assessed on

  • the relevance of the content to scuba-diving tourism (i.e., introduction, literature review and conclusion)
  • the use of at least ten resources (i.e., more can be used) other than the prescribed textbook and prescribed e-reserves
  • the relevance of the resources (i.e., related to scuba-diving tourism)
  • the recentness of resources (i.e., not older than 10 years; i.e. 2014 to 2023)
  • academic writing
  • referencing
  • technical editing

Refer to the marking rubric to see what is expected from you.


  • Generic textbook information regarding what travel motivations is, and theories related to motivations, should be kept to a minimum. This information can help to provide context or lead the reader. Note that marks are awarded to whether you have complied with the scope of the assessment (i.e., motivations of scuba diving tourists).
  • Note that there is a difference between push and pull factors of motivations. Your focus for this assessment is on the push factors only.
  • The premise of this assessment is to test your research skills by obtaining relevant information (i.e., not only if the content is related to scuba-diving tourism but if the content addresses motivations of the selected market) and how well you can synthesise different sources on the topic.
  • If you can make a list of scuba-diving tourists’ motivations from the literature section in your assessment, you have accomplished the outcome. (Making a list in the assessment is not part of the analytical essay, but rather a side test to see if you have accomplished what you should.)

You will be reported to the disciplinary committee of Unisa if you are found guilty of plagiarism.

Marking rubric

The following marking rubric gives guidance as to how marks are allocated for this assessment.


Relevant introduction provided
No effort wasAn introductionAn introductionA well-structuredA well-structuredA               well-
made                    tohas                   beenhas                    beenintroduction hasintroduction hasstructured
include                   anprovided, but itprovided,been             provided,been             provided,introduction
introduction.fails to mentionmentioningmentioningmentioning                       thehas           been
 any       of             thesome      of               thesome               aspectsaspects includedprovided,
 aspectsaspects of   theincluded in thein                       thementioning the
 included in theassessment, butassessment, butassessment andaspects
 assessment andthere       is               nogiving                     littleindicating                     howincluded in the
 gives                       noindication of howindication of howthe          informationassessment
 indication                        ofthe          informationthe          informationin the chapters isand indicating
 how                      thein the chapters isin the chapters detail how
 information                         inintegrated.integrated. the information
 the chapters is   in the chapters
 integrated.   is integrated.
Literature review
No effort wasVery poor – ThePoor      –              TheGood     –              TheVery good – TheExcellent        –
made.student does notstudent does notstudent is awarestudentThe       student
 seem                        tocompletelyof     the        traveldiscussed                       thediscussed the
 understand theunderstand themotivations                         oftraveltravel
 traveltravelthe              selectedmotivations                         ofmotivations of
 motivations                        ofmotivations                         ofmarket but therethe              selectedthe      selected
 the             selectedthe              selectedare                   somemarket       very, althoughcontradictions. well.
  some effort was   
  made     in              this   
No effort wasA          conclusionA conclusion hasA well-structuredA well-structuredA               well-
made                    tohas                   beenbeen              providedconclusion                      hasconclusion                      hasstructured
include                     aprovided, but itand     it           makesbeen             provided,been             provided,conclusion has
conclusion.fails    to makesomewhich                 makesmaking                    goodbeen provided,
 any evaluations/evaluations/someevaluations/making sound
 about                      theabout                       thedeductionsabout                       thedeductions
 assessment.assessment,about                       theassessment andabout           the
  although                   theseassessment andcorrespondingassessment
  do                       notcorrespondswith                   someand
  correspond withwith                   sometheory.corresponding
  the theory.theory. with the theory.
Academic writing
No effort intoA minimal effortSome effort wasAcademicGood academicThe student’s
academicwas made   tomade to   writewriting is evidentwriting is evidentacademic
writing.writeacademically                          –– major to minor– minimal errors.writing      skills
 academically.major errors.errors. are
Use of resources
No evidence of resources was used in the assessment.Very poor use of resources (1-2). The recentness of resource considered (i.e., not older than 10 years).Poor use of resources (3-4). The recentness of resource considered (i.e., not older than 10 years).Good use of resources (5-6). The recentness of resource considered (i.e., not older than 10 years).Very good use of resources (7-8). The recentness of resource considered (i.e., not older than 10 years).Excellent use of resources (9-10).      The recentness of resource considered (i.e., not older than 10 years).
Referencing (completeness, alphabetical, correctness)
No effort toThe               minimalSome effort wasA reference listThe            referenceThe reference
includeeffort made tomade to includeand              citationslist and citationslist                   and
referencesinclude                         aa reference listhave                    beenprovided includecitations
and               areference list orand citations, butprovided, but theminor errors inprovided                    are
reference list.citations,                     andthe            referencereferenceterms     of               theall           correctly
 the            referencetechnique                         istechnique                         isreferencereferenced.
 technique                         ismostly incorrect.often incorrect.technique. 
Technical editing
No effort withVery                    poorPoor (Table   ofGood (Table ofVery                    goodExcellent
technical(Table                        ofcontents,                      textcontents,                      text(Table                         of(Table                      of
editing.contents,                     textformatting, andformatting, andcontents,                      textcontents, text
 formatting, anddocumentdocumentformatting, andformatting, and
 reviewed.)  reviewed.)reviewed.)

Appendix: Declaration

This declaration must be included in the assessment and signed.

I know that plagiarism means taking and using the ideas, writings, works or inventions of another as if they were one’s own. I know that plagiarism not only includes verbatim copying, but also the extensive use of another person’s ideas without proper acknowledgement (which includes the proper use of quotation marks). I know that plagiarism covers the use of material found in textual sources and from the Internet.I acknowledge and understand that plagiarism is wrong.I understand that my assignment/exam answers must be accurately referenced.This assignment/exam file/portfolio is my own work. I acknowledge that copying someone else’s work, or part of it, is wrong, and that submitting identical work to others constitutes a form of plagiarism.I have not allowed, nor will I in the future allow, anyone to copy my work with the intention of passing it off as their own work.I understand that I can be awarded 0% if I have plagiarized.I understand that my assignment/exam file/portfolio may be submitted automatically to Turnitin.I confirm that I have read and understood the following UNISA policies:Policy for Copyright and Plagiarism -Policy on Academic Integrity
Student name:Student number:
Telephone number:E-mail address:
 Date:00 / 00 /2023
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