MGT611/MGMT6015 International Business Strategy

International Business Strategy
Subject Code and TitleMGT611/MGMT6015 International Business Strategy
Assessment – 3Presentation on Competition Strategy
Individual/GroupGroup (3 people maximum)
Length10 minutes
Learning OutcomesThis assessment addresses the following Subject Learning Outcomes b) Apply relevant theories, models and frameworks to assess international business opportunities. e) Critically evaluate opportunities and challenges in emerging market and advocate competition strategies to navigate institutional context and manoeuvre competition.
SubmissionFor 12 weeks delivery – By 11:55pm AEST/AEDT on Friday at end of Module 6.1 (Week 11). For 6 weeks (Intensive) delivery – By 11:55pm AEST/AEDT on Friday at end of the Module 6 (wee 6).
Total Marks30 Marks


This assessment focuses on developing competition strategy to operate successfully in an emerging market. Students are expected to excel their critical thinking and analytical skills to develop innovative ideas and creative strategies to overcome the liability of foreignness to navigate the institutional context of an emerging market to manoeuvre competition. This group assessment will facilitate students developing the critical skills that are necessary to work effectively and efficiently in a multicultural team. Students are also expected to develop competencies in non-traditional, but increasingly important communication skills and the use of audio-visual tools to engage audience in oral presentation.


Working in your assigned groups, you are required to prepare a group presentation on the competition strategies for your chosen organisation. You need to prepare a 10 minutes presentation by incorporating a summary of product-market attractiveness, entry strategy and suggested competition strategies for your chosen organisation in the particular emerging market. The key issue is to demonstrate cohesiveness among the opportunities and challenges that are identified in the emerging market, entry strategy (s), organisation’s resources and capabilities and the recommended competition strategies for the senior management of the organisation.

You need to adopt innovative strategies to address the audience in a compelling manner, paying attention to audio quality, lighting quality, sincerity of presentation, clarity of your perspective and overall impact. ALL members of the group are required to spend approximately equal time on camera and PowerPoint.

Please note, given the brevity of the scope of the presentation, you are not expected to simply copy and paste information from your assignments rather need to be creative to present the information.

Submission Instructions:

Creating your video presentation

  • Create a short video presentation, length: 5 – 10 minutes

o Be specific and clear, as your presentation will be assessed on originality and clarity

  • Tips    on    filming    a    video    presentation
  • Your presentation must be in video format (mp4, MOV, etc.) for uploading into Blackboard (refer to the link below)

Uploading your video presentation

  • Detailed instructions on compressing (if necessary) and uploading your video presentation
  • Submit the recorded video via the Assessment link in the main navigation menu in MGT611/MGMT6015 International Business Strategy.
  • After uploading your video presentation, retain a copy in a safe place.
  • The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal.
  • Feedback can be viewed in My Grades.

Students should use the brief to guide what to include in the assessment and the following rubric to inform the standard required.

Marking Rubrics

Assessment CriteriaFail UnacceptablePass (Functional)Credit (Proficient)Distinction (Advanced)High Distinction (Exceptional)
% Points0-49%50-64%65-74%75-84%85-100%
Insightfulness of analysis 30%Demonstrates                                            no awareness of context and/or purpose of the assignment.   Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence.   Viewpoints of experts are taken as fact with little questioning and critical thinking.Demonstrates limited awareness of context and/or purpose of the assignment.   Information, arguments and evidence are presented in a way that is not always clear and logical.   Line of reasoning is often difficult to follow.Demonstrates consistent awareness of context and/or purpose of the assignment.   Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments.   Line of reasoning is easy to follow.Demonstrates                                            an advanced and integrated understanding of context and/or purpose of the assignment.   Information, arguments and evidence are very well presented;                                           the presentation is logical, clear and well supported by evidence.   Demonstrates cultural sensitivity.The presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments.   Engages and sustains audience’s interest in the topic, demonstrates high levels of cultural sensitivity.
Application of theory to the circumstances being described     30%Limited understanding of key concepts required to support the case study.   Confuses logic and emotion. Information taken from reliable sources but without a coherent analysis or synthesis.Knowledge                                             or understanding of the field or discipline. Resembles a recall or straightforward summary of key ideas.   Often confuses assertion of personal opinion with information substantiated by evidence from theThorough knowledge or understanding of the field or discipline/s.   Supports personal opinion and                           information substantiated by evidence from the research/course materials.Highly                             developed understanding of the field or discipline/s.   Discriminates between assertion of personal opinion and information substantiated by robust evidence from theA                        sophisticated understanding of the field or discipline/s.   Systematically                                          and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the                   research/course
  research/course materials.Demonstrates a capacity to explain and apply relevant concepts.research/course materials and extended reading.   Well                       demonstrated capacity to explain and apply relevant concepts.materials and extended reading.   Mastery of concepts and application         to                             new situations/further learning.
Presentation Style     20%Unprofessional presentation                              style demonstrating a lack of connection                              with                                          the audience                         and                         their requirements.   Difficult to understand, no logical/clear structure, poor flow of ideas, argument                            lacks supporting evidence.   Discussion rambles, little regard for editing or keeping the presentation interesting. The audience can’t wait for this to end.Unprofessional or difficult to understand presenters delivering content they either don’t understand or cannot                              effectively communicate.   Poor editing gets in the way of audience appreciation and the general feeling is the presentation                                          was something of a waste of time.   The audience is interested and annoyed in almost equal measure.The audience is content to watch and has their interest                            maintained throughout.   Many                      improvements could be made through attention to detail and empathising with the audience, but key messages are delivered in a way that is relatively straightforward                      to understand.The audience is engaged and attracted to the messaging   The presenters are confident and can be easily understood. The audience builds empathy with them and the story they are telling.   The audience wants the video to continue and are keen                     for                     future instalments.Professional                    and confident presentation style. Strong and authentic connection to the viewer with sincere and                    well-articulated arguments. Discussion is concise and on-point, and inherently interesting.   Excellent editing keeps the pace moving and the choice of backgrounds and related content is exciting and interesting to the audience.
Technical Quality   20%Poor sound, significant levels of ambient noise, faces in darkness, little attention to detail.Sound and vision not good but tolerable.Sound          and          vision acceptable.Sound and vision very good.Care has been taken in producing                                 the presentation. Attention has been made to lighting and audio quality.   The video demonstrates the                       competencies associated with effective remote communication needs.
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