SUNRISE AT BONDI CASE STUDY

SUNRISE AT BONDI

TABLE OF CONTENT

Executive summary………………………………………………………………1

Introduction………………………………………………………………………2

Overview.…………………………………………………………………………..3

Environmental Analysis.…………………………………………………………4

   Economical………………………………………………………………………4

   Financial………………………………………………………………………….5

   Social……………………………………………………………………………5

   Technological……………………………………………………………………6

Recommendation…………………………………………………………………7

Conclusion………………………………………………………………………..8

References………………………………………………………………………..9

EXECUTIVE SUMMARY:

Sunrise was the first company on the Australian market to present our impressive recycled fabric. We believe it is up to us to provide consumers a way forward to market ethical bathing and active clothes, which take more than one year or two, as opposed to cheap mass manufacturing. In conjunction with this company, the company works to improve and improve its clients and its enterprise with a given right to sustainable ethical principles. There are also varied factors that allow it to improve and grow and there are also certain factors that are weakening it. Sunrise was the first company on the Australian market to present our impressive recycled fabric. We believe it is up to us to provide consumers a way forward to market ethical bathing and active clothes, which take more than one wear or two, as opposed to cheap mass manufacturing.

In this paper, we have explained the different environmental factors that are affecting the company ‘Sunrise at Bondi’. The explanation contains technological, social, financial, and economic impact on Sunrise at Bondi with the overcome methodologies to be adapted for further enhancement and betterment.

Along with that, the recommendations are listed for further enhancement of the company and various technological aspects in terms of digital marketing explained during analyzing the technological aspect of the company in environmental analysis.

INTRODUCTION:

Sunrise at Bondi is an Activewear Label for everybody, optimistic, authentic, fun, and positive. The goal is to take a good view of life, to live it to the fullest, and to care about yourself, your health, and your health. It’s not the only one, but the one you can do. According to them. It’s all for a go for the best shot inning is fine, but participating is more critical. This is a mentality. This is an attitude.

It’s a homegrown, Australian supporter of Australia and prides itself on bringing Australia to the world. The mode has been ready-to-use, buy inexpensive, wear nothing and throw away, which fills up the ground and does little for the world. However, rules are being broken and Sunrise here enjoys doing this in Bondi. Sunrise At Bondi range is not only a fashion that works but also cares about the world and helps save it. inspired by surfing and the sea of our emblematic Aussie beaches. Discarded fishing networks are a real ocean epidemic, one of Sunrise At Bondi’s priorities is to play our part in preserving the surroundings and our incredible beaches. It provides a Bathing machine. Bottoms bikini. Swimwear one-piece, Activewear cooling.

Sunrise at Bondi was the first company to introduce our printed recycled fabric on the Australian market. We feel it is up to us to lead the way to give customers an alternative to inexpensive mass production of cheap mode to sell a choice of ethical bathing and active clothing that lasts longer than one or two wear before it gets worse. Along with that company works 0n pre-defined and right sustainable and ethical values that are for the enhancement and betterment of customers and the company. With that, various factors are helping it in enhancement and development and even those factors are also present that are degrading it. For that, the environmental analysis of the Sunrise at        Bondi is done to analyze the working format of Sunrise at Bondi and the barriers associated with them.

OVERVIEW:

This company uses an online application or website to interact with their clients and attract them towards the products they provide. Their product has a wide variety of choices for both men and women. They work on ethical and sustainable methodologies for the further enhancement of individuals related to the company.

Its website has various products that are easy to access and products are swimwears for both men and women both. Along with that, it uses various social media platforms such as Instagram and Twitter that help them in gaining public interest and gaining heights by7 increasing each product sales through marketing in social media.

Bondi has various people that are more recognized by the society and have public interests like  Trent Maxwell a full-time NSW firefighter and an informal Bondi trained guard. He is also Bondi Beach’s youngest, 16-year-old trainee ever, trained lifeguard. Based on his birth in the water, his dream was to serve as a guard for Bondi and begin with his work experience. Often Maxi can be seen on the Bondi Rescue Network Ten reality show, followed daily by the lifeguards in Sydney who patrol Bondi, Tamarama, and Bronte. Along with that, THERE IS AN ANOTHER NAME, Leigh has been frequently commissioned by many major companies to consult on the creation of their product line as one of Australia’s leading experts in swimming wear and underwear. Her enthusiasm for the creation of fitting goods has made her one of the few experts in this field. Her service in the UK began in Leigh. A garment technologist, Leigh, works widely in Europe, Sri Lanka, China, and the United States in all fields of the fashion industry, including architecture, technical, product creation, and manufacture.

This company provides free home delivery to its customers through its official website. This shows that the company using updated technologies and methodologies for innovating and enhancing the company.

ENVIRONMENTAL FACTORS

Various environmental factors are affecting the company in both positive and negative manner that is described below for a better understanding of reader:

Economical:

The global demand for swimwear is divided by the form of products, including female swimwear, men’s swimwear, goggles, and swim caps. Dispatch channels such as online shops and offline outlets. In addition, the report analyses the bathing demand in the developing and developed markets worldwide, including the USA. Since 2004, every year after Summer Olympics, swimming in the US has seen a significant bump in attendance. The outdoor foundation says the number of people swimming in the US has increased by 4 percent between 2014 and 2015. The presence of secondary schools and clubs has seen steady development over time, but the capacity for a swim is perhaps most significant ( Simionova et al, 2018).  The USA Swimming Foundation reported a 5-10% rise in children’s swimming skills in the US in 2017. In the next five years, Asia-Pacific is projected to have a higher rate of growth than other areas. In terms of demand for swimwear, fast-developing economies, such as India and China, have tremendous potential. Swimming was the most popular outdoor event in Australia in 2014. According to the National Sports Participation Survey. Well to 50% of children between 6 and 13 years of age and 10% of people over 14 years are actively involved in swimming. In addition, the growth of the swimwear industry within the Asia-Pacific is driven by growing expenditures on lifestyles, combined with the increasing preference for swimming as a sport and leisure activity.

But now due to the spread of the coronavirus, various tourists have stopped moving out and a majorly impact on swimwear brands. If there are no tourists then automatically the number of buyers will reduce and this led to decrement in the profit rate of the company. As people don’t want to be affected by the virus and swimming areas are one of the major areas that help in the spreading of the virus among people. Therefore there is an economic decrement in the company.

Financial:

In supporting the convergence between short-term planning and long-term strategy goals, FP&A services play an important role. The secret to growth and longevity will be working on a strategy and long-term forecast.

It involves

– Strategizing and aligning key objectives and resources

– Evaluate how long-term and short term plans can be successfully managed

– Make these decisions on growth backed by evidence

Since financial planning is important by keeping the current situation in the mind of the company in the market (Koroleva et al, 2020). Since due to less interaction of people with each other due to coronavirus investors might be losing interest in investing in the company and even due to fewer tourists the sales of the products of the company has been fallen.

Social:

Since the products of the company have various choices related to swimwear. It encourages everyone to swim which can help in maintaining the physique of the body and attracting customers towards their products, Along with that it uses various social media platforms that help them in understanding the likes and dislikes of people that help them in innovating new and attractive swimwears for their customers. Sunrise at Bondi is an Activewear Label for everybody, optimistic, authentic, fun, and positive. The goal is to take a good view of life, to live it to the fullest, and to care about yourself, your health, and your health. It’s not the only one, but the one you can do. According to them. It’s all for a go for the best shot inning is fine, but participating is more critical. This is a mentality. This is an attitude of the company.

Every culture has different beliefs and understandings. Therefore, various products are familiar with some cultures and some are not (Brogi, M., & Lagasio, 2019).  Therefore each product and service provided by the company may or may not be favorable with all types of people and this n might be the reason behind fewer sales of products or companies.

There is a need for a proper team that can access the need of people that can be socially and culturally adaptive, With that knowledge and methodologies the products and services should be refurnished and maintained for further betterment and development of the company.

Technology:

Technology plays an important role in the further development of any company. Since this company has Web application that contains various technological aspects that help in attracting various customers to their items. With that, it uses various social media platforms such as Twitter and Instagram that has a wide variety of crowded to be attracted for that there are some digital marketing techniques explained for further enhancement of the company

  • SEM AND SEO: In terms of data and content, SEO and Search Engine Marketing inform your entire digital campaign, but you’ll need to be willing to coordinate with many other members of the team.
  • Content marketing: It’s a marketing strategy that focuses on producing and disseminating useful, appropriate, and evidence-based decisions in attracting and retaining a specific audience — and, eventually, to drive value than its competitors. You must be able to not only produce high-quality, SEO-friendly levels of various types, and also understand how to successfully attract viewers.
  • Design-based planning and thinking: The word “design thinking” refers to a way of making decisions from the user’s point of view. When dealing with large-scale complex issues, the process encourages human-centered behavior.
  • Social Media Marketing (SMM): Marketing strategy through digital sites, because as the name suggests, is a type of digital promoting and marketing different social media platforms to advertise and sell goods or services. These can be used on social media marketing platforms such as LinkedIn, Instagram, Facebook, Snapchat, and others.
  • Affiliate marketing: It’s a system where one business promotes itself on the websites of the other, culminating in traffic going the same way. For all parties, affiliate marketing is a win scenario. (Han and Trimi, 2017)  Your colleagues or referrals can mention your website and post links to it. In this way, all organizations can benefit from one another efforts.

RECOMMENDATION

  • Company original product promotional campaign of enlisting professional stars to boost interest and gain positive attention.
  • Target demographic shifts from adults to millennial customers in response to strong competition between other companies, as well as a need to broaden its target audience.
  • Due to developments in technological patterns, it should also launch digital marketing methodologies to enhance the business.
  • Some more products should be developed and integrated for sales and gaining profits so the company can get more clients or customers for the further betterment of the company.
  • Keeping in mind the impact of corona some more adequate and favorable products should be developed.
  • Promote its technologically advanced styles through creative commercials, celebrity promotions, active partnerships, and festival sponsorships regularly.

CONCLUSION:

All the aspects of Sunrise at Bondi are discussed to analyze its workflow. is done through environmental factors of the company to make correct and valid points for further development and enhancement. Impact of Corona on company explained and overcome methodologies explained. Proper recommendations are mentioned for a better understanding of the reader. All the environmental factors affecting the company are explained and highlighted, Along with that different methodologies are entitled and explained to be adapted for further enhancement of the company.

REFERENCES

Brogi, M., & Lagasio, V. (2019). Environmental, social, and governance and company profitability: Are financial intermediaries different?. Corporate Social Responsibility and Environmental Management26(3), 576-587.

Han, H. and Trim, S., 2017. Social commerce design: A framework and application. Journal of theoretical and applied electronic commerce research12(3), pp.50-68.

Koroleva, E., Baggieri, M., & Nalwanga, S. (2020). Company Performance: Are Environmental, Social, and Governance Factors Important?. International Journal of Technology11(8), 1468-1477.

Simionova, N., Krivosheeva, I., Krivosheev, D., & Lunyakov, M. (2018). Environmental analysis in construction company economic activity: approaches, methods, indicators. In MATEC Web of Conferences (Vol. 193, p. 05003). EDP Sciences.

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